Melinda Pahl Email & Phone Number

California, United States

California, United States

Visit California is a nonprofit 501(c) corporation with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. Visit California operates a global marketing program in 14 markets on behalf of the tens of the thousands of California businesses who benefit from travel. California's Office of Tourism collects fees that fund Visit California’s campaigns and initiatives.

Sonoma County, California, United States

Sonoma Coast, Ca

Bodega Bay, Ca 94923

Looking to book a group meeting? Located on the beautiful Sonoma Coast, where Wine Country meets the Pacific Ocean, I book groups typically from 10 to 100 people, into the Inn at the Tides and the historical Tides Wharf in Bodega Bay, CA. We have comfy accommodations at the Inn, two delicious restaurants with Chef's cuisine and several meeting rooms, not to mention a sparkling, pool and hot tub in beautifully landscaped surroundings. Happy to work with Meeting Planners, International Travelers and individuals looking for a wonderful place to get away from it all in peace and quiet, yet often close to home in Northern California.

Sonoma And Marin Counties, California

Delivering program management, marketing, community outreach, sales and business planning, communications and project management for non-profits and North Bay businesses.• Interim Director, Events and Conferences, Institute for Leadership Studies at Dominican University of California. Program Manager responsible for managing events in partnership with Book Passage.• Interim Chapter Director, Speedway Children's Charities. Community Relationship coordinator for the North Bay, responsible for all aspects of the charity including fundraising, grant distribution, event management, sponsorships, accounting, payment processing and relationships with the Board of Trustees.• Project Director, Helped organize and produce the inaugural Bay Area Science Festival, attracting 4000 participants to 60 exhibitors from science, technology, engineering and technology companies and non-profits (in partnership with UCSF and the Buck Institute for Research on Aging).• Doubled Community Music Center's annual fundraising with innovative approaches to its annual benefit event.

San Francisco Bay Area

• Delivered web marketing to enable sales and increase revenue for both commercial and consumer insurance products. • Measurably increased field sales with direct marketing that was supported with customer service, to acquire new insurance business. • Pro forma ROI analysis proved the business case to invest in enterprise software to generate sales demand. • Designed, developed and implemented web marketing to enable 4400 agent partners’ cross-sell to 44,000 targeted policyholders. • Implemented enterprise software to automate permission and secure privacy protection. • Reconfigured and installed software on time and under budget. • Streamlined workflow processes among remote partners and agents. This test program doubled the company’s return on investment by increasing sales over the control group. The new workflows and technology cut six weeks from the pre-production phase.

San Francisco Bay Area

• Significantly increased assets under management using market segmentation and targeted messages. • Delivered a low-cost, self-service marketing strategy by making it easy for clients to transfer funds to their Schwab accounts.• Successfully managed critical, enterprise-wide Operations and IT projects to implementation. • Led a project management team of 20 people responsible for project design, business requirements, testing and installation.• Delivered disaster recovery plans (DRP) and continuity of operations plans (COOP) for Brokerage Operations.• As Privacy Officer, led privacy law compliance and customer communications.

San Francisco Bay Area

• Turned around the declining $200 million worldwide travel business to a positive 26% annual growth rate.• Led Travel Marketing and Service Delivery in partnership with vendors, customer service and retail stores.• Delivered targeted media including database marketing, catalogues, video and advertising, print, direct mail, sponsorships, and web marketing.• Designed and implemented service strategies and a new retail model to encourage up selling, job enrichment and improved customer access.• Built long-term strategic plans and options for business growth including potential mergers and acquisitions.

San Francisco Bay Area

• Provided strategic customer service leadership and the enhancement of the overall customer experience.• Delivered research and process management for sustainable customer relationships at major pharmaceutical, financial and healthcare firms.• Built call centers to deliver segmented customer service and collect data for future business development and regulatory requirements; includes complaint handling, quality measurements, change management.• Presented comprehensive business cases and options for call center start-ups to lower costs and improve service. Studies and recommendations incorporated operational, financial and cultural assessments.• Developed integrated Sales and Marketing plans. Developed Telesales channel to create leads and close sales in business to business environments cost effectively.

• Developed new products and services from the idea phase to final launch and implementation: MoneyGram®, Baggage Insurance, Optima® Credit Card.• Built new business concept / revenue stream for the golfing segment. Instrumental in the quality and design of the golf product, its delivery and the analytics that enabled speed to market in less than one year.• Launched & managed Privileged Assets®, an annuity product. Acquired 200,000 new customers valued at $300 million in assets in just two years.• Delivered sales tools to measurably increase revenue. Produced segmented marketing communications and direct mail using advanced analytics, financial modeling and with technical solutions.• Led turnaround of $11 million flagship retail branch office. Significantly exceeded goals with 114% growth in profits: increased annual sales 17% and kept expenses 14% below budget.

Mba, International Business, Strategic Planning

Activities and Societies: Relevant courses completed in international business, strategic planning, management, marketing, operations.

Hec, Human Ecology - Nutrition

B.S., Education

Activities and Societies: Relevant courses completed in the leading, training and coaching of people.