KEY RESPONSIBILITIES:Owenership for corporate brand development and implementation across all channels (traditional/digital)Drive the development and implementation of the corporate global marketing strategyWork cross-functionally, specifically focusing on Commercial Teams, to drive brand awareness and increase bottom-line revenue through effective, data-driven marketing strategies that get results.Member of Group Management TeamInterim role reporting to the CEO

KEY RESPONSIBILITIES:Collaborate with commercial teams to develop marketing strategies for key high-growth markets.Generate customer-centric marketing initiatives that support commercial teams in meeting revenue targets.Develop brand communications tailored to meet the needs of the respective target audience that effectively support the sales funnel.Interim role reporting to the CEO.

KEY RESPONSIBILITIES:Promoted from Sr. Marketing Manager to Director Global Brand Communications.Led 8 direct reports and a member of the Global Marketing Leadership team.Managed internal/external communications, traditional and digital, and divisional brand strategy.Formulated and implemented the division’s One IDD Downstream Marketing framework (OIDM model).KEY ACHIEVEMENTS:Change Management - Guided a diverse team in developing and executing the division's first global downstream marketing plan.Digital Marketing - Launched and managed seasonal global digital campaigns, achieving a 10.5% YoY increase in 2021 and an 8% increase in 2022.Brand Strategy – Collaboratively led the selection of a Tier 1 Agency, saving an estimated 25% annually.

KEY RESPONSIBILITIES:Oversaw 5 direct reports, including Managers with teams. Managed daily operations of the in-house agency.Member Commercial Leadership team.Led the development of seasonal campaigns for both in-store and e-commerce.

KEY RESPONSIBILITIES:Promoted from Acting Manager to Director Global Marketing Communications.Led 10 direct reports and a member of the Group Management Leadership team.Oversaw the daily operations of the in-house agency.Formulated and implemented corporate brand strategy and external communications (traditional/digital). KEY ACHIEVEMENTS:Change Management - Revamped in-house agency, clarifying roles and responsibilities, and established a structured framework for consistent branding across traditional and digital channels.Social Media Management/Operations - Gained a 4% rise in engagement, 15% increase in time spent on the site, and higher frequency of employees sharing content on social media.

KEY RESPONSIBILITIES:Promoted from Global Senior Marketing Communications Manager to Global Senior Brand Manager.Led 2 direct reports: 6 dotted line reports overseeing in-house agency teams for premium, mass, and value portfolios in skincare. Spearheaded New Product Development (NPD), brand strategy, and commercial implementation initiatives. KEY ACHIEVEMENTS:Marketing Strategy - Led strategic planning and KPI management for commercial launches, contributing to 70% of the category's revenue across three brand portfolios.Digital Marketing/Operations - Launched and promoted over 100 products including commercial catalogue distributed to consumers every 3 weeks (e-commerce/traditional channels).

KEY RESPONSIBILITIES:Member of Group Management Leadership team.Developed commercial and brand strategy in preparation for launch of introductory product.KEY ACHIEVEMENTS:Brand Strategy/Operations - Crafted and implemented company's brand platform and spearheaded launch of inaugural website.Marketing Strategy - Initiated research and development partnerships with physicians across multiple global healthcare organizations.

During a transition, I temporarily relocated to the US to assist in caring for my elderly parent.

KEY RESPONSIBILITIES:Led 6 direct reports including Managers with teams (21 total): 5 regional dotted line reports and a member of the Global Marketing Leadership team.Developed and executed global external communications and product launches across traditional/digital channels.KEY ACHIEVEMENTS:Change Management - Led change management in marketing communications, reducing operational costs by 20%.Brand Strategy/Operations - Repositioned and launched the GE Life Sciences brand platform and website, along with 15 new product launches.

KEY RESPONSIBILITIES:Member of the Global Sports Medicine Leadership team.Drove international NPD and product marketing initiatives within Sports Medicine division shoulder implant portfolio.KEY ACHIEVEMENTS:Marketing Strategy - Formulated comprehensive annual product marketing plan integrated into 5-year business strategy.KPI Measurement/Analysis - Consistently surpassed quarterly growth targets achieving a 5% increase.

KEY RESPONSIBILITIES:• Led 4 direct reports: 5 regional dotted line reports and a member of the Commercial Point of Care (POC) Leadership team.• Spearheaded downstream marketing and commercial initiatives within the POC business unit.KEY ACHIEVEMENTS:• Marketing Strategy - Attained double-digit sales growth, outpacing industry benchmarks by 2-3%, through the strategic development of market initiatives for blood gas and diabetes portfolios.

KEY RESPONSIBILITIES:Led 7 direct reports.Revitalized global marketing communications by restructuring the team for optimized target group brand communications. Executed comprehensive global external communications, incorporating new corporate brand repositioning across traditional and digital channels.KEY ACHIEVEMENTS:Brand Communications- Boosted brand awareness through a new corporate brand platform, communications strategy, and digital transformation.Change Management - Led a strategic plan initiative resulting in a 75% reduction in unnecessary communication resources.

KEY RESPONSIBILITIES:Promoted from Global Marketing Manager to Senior Global Marketing Manager to Director. Led 10 direct reports: dotted-line reports to regional marketing leaders.Oversaw end-to-end product lifecycle management, emphasizing the development of the next-generation brand portfolio.KEY ACHIEVEMENTS:Strategically planned and executed the launch of a next-generation product portfolio, incorporating Voice of Customer (VOC) insights to introduce groundbreaking products to the market. Consistently exceeded sales growth targets, maintained 60% margins in a price-sensitive market, and achieved a remarkable 54.4% revenue growth for perinatal products.