Melinda Pino Email & Phone Number

• Developed and managed advertising business strategy, business forecasting and sales goals. • Secured and enhanced alliances with leading advertising agencies, among several direct advertisers.• Created all company sponsorships and advertising sales strategies that maximized inventory and delivered value to advertisers and the company.• Accountable for analyzing site traffic data to ensure that ad campaigns are performing optimally.• Implemented, monitored, and tracked online advertising campaigns through ad server - DART DFP.• Approved client credits, invoice corrections, and all billing requests.

• Sold in-book and demo disk advertising space for print publications: Computer Games Magazine and MASSIVE Magazine.• Sold online advertising space for network in the video game and entertainment category.• Opened new endemic and non-endemic key accounts.• Retained and expanded media spending with existing accounts. • Developed proposals and submitted bids.• Frequently traveled to meet face-to-face with clients and prospects.

• Developed strategic alliances with key partners and execute promotional programs for video game titles and movie/music releases.• Administered product placement and game partnership budgets.• Negotiated contractual terms for promotional activities with partners.

• Developed direct mail programs to promote training courses to customers and prospects in designated territories – Argentina, Brazil, Peru, and Uruguay.• Assisted in researching and analyzing management report data.• Contacted customers to maintain awareness of their needs, desires, and level of satisfaction.• Interviewed potential customers to determine training needs, communicate pricing and billing procedures, while coordinating appropriate scheduling dates and times.• Coordinated requests for training with scheduling and customer support personnel.