Melinda Powell Email & Phone Number

Greater Boston Area

Principal & Vertical Lead - Retail Client Service & Operations

Greater Boston Area

Consultant Retail CS & Operations - NE

Consultant Retail Client Solutions - CVS

Nielsen “One Voice” team leader for a client base that included nationally recognized manufacturers such as Bausch & Lomb, Gorton's Seafood and Irving Consumer Products. Led research efforts with functional experts across the entire Nielsen brand portfolio in support of client marketing, research and sales team objectives.

Nielsen Team Leader for client-Gillette; Supported Area Vice President on Global RFP that resulted in a two year contract extension; Responsible for a 12 member client service team that analyzed data in support of the brand, sales and marketing research teams using Nielsen’s numerous data sources including scanning data and consumer panel.

Team Leader in support of Gillette brand team across Grooming, Batteries, AP/Deo and Oral Care; Renegotiated Gillette contract which included winning the Oral B business from IRI; Facilitated the successful creation and delivery of the Oral B databases via successful collaboration with Nielsen's production team.

Responsible for supporting Gillette’s Grooming, AP/Deo and Hair Care brand teams; Led transition of Duracell business from a Connecticut-based support structure to Boston.

Negotiated the sales, distribution and merchandising activity of Coca-Cola branded products with Shaw’s, Roche Bros. and Johnny’s Foodmaster by coordinating and collaborating with multiple bottlers in the New England distribution network.

Implemented The Partnering Group’s Category Management Process (pilot) with Stop & Shop which resulted in an $11.0M opportunity gap and a commitment to capture 50% of that within the first year.

Represented Hershey Chocolate with national account, Brook’s Drug; doubling dollar volume within four years. Created, analyzed and implemented space management programs realizing $1.5M in incremental dollar volume.

Direct wholesale dollar responsibility across all clients was in excess of $9.0M. Recruited, trained and developed six part-time Retail Merchandisers responsible for the distribution, merchandising and salability of Hershey Chocolate’s Confectionery and Grocery lines within the Convenience and Grocery store trade class.

Direct wholesale dollar responsibility exceeded $3.0M. Directed the distribution, merchandising and salability of Hershey Chocolate’s Confectionery and Grocery lines in all retail accounts within the state of Vermont.