Take a pivotal role in shaping and executing the company's strategic initiatives across multiple platforms and key areas. Lead a team responsible for internal and external communications, public relations (including crisis management), government relations, andsustainability initiatives. Focus on enhancing corporate and brand reputation, strengthening stakeholder relationships, and driving sustainable business practices that align with the company's purpose and values. A shared-services function that strategically develops initiatives and executes activities at the corporate and business unit (brand) level.

Play an essential role in ensuring a company's compliance with legal and regulatory requirements while providing comprehensive governance support. This role involves organizing and documenting board meetings, maintaining company records, and acting as a liaison between the board, management, shareholders, and regulatory bodies. The legal aspect includes offering legal advice, drafting and reviewing contracts, managing litigation, and developing risk management strategies.

Manage external communications with media, shareholders, and investors, as well as internal channels to enhance organizational cohesion. Lead efforts to shape Astragraphia's corporate identity, develop the Sustainability Framework and CSR initiatives, and oversee digital marketing initiatives across the group.

Strategic Marketing & Sales Support, covers:- Market and Portfolio analysis.- Integrated Marketing Communication (Thru The Line Activities: Events, Digital activation, Website, PR, Branding, CSR, Collaterals, etc).- Sales Pipeline Review & Win/Loss Analysis.- Develop reward system for sales.- Customer Survey.- Telemarketing.- e-Commerce.- Partners Management.

My objective is to positioned "Astragraphia Document Solution" as the Preffered Partner for Document Solution in Indonesia. In charge of:-Internal and External Communication of the company, especially for Document Solution business.-Develop strategic and creative communication strategy and execute in the most effective, efficient and powerful way. -Public Relation – PR Strategy, Media engagement and all PR activities-Digital Marketing Strategy/Activation (website, social media, digital campaign)-Consolidate, manage and responsible for the Promotion & Communication budget of the company, not just HQ but also manage budget control and execution in 29 branches across nation.-Trade shows & Exhibition concept, coordination and standardization.

- Manage the execution of marketing campaigns and projects in Indonesia across events, content marketing, direct marketing PR, social media, product marketing, and sales marketing.- Develop integrated communication and brand strategy for the initiative and/or organization.- Acts as spokesperson for the Integrated Marketing channel strategy across the organization, educating and influencing stakeholders, collaborating internally and spreading the word externally.- Implement marketing communications, advertising, and promotional activities to support overall marketing/sales objectives.- Indirect Channel Management. Ensure the revenue contribution achievement of dealers and resellers, coordinate development of marketing activity program for partners.- Vendor / Principal Management. In charge for product sourcing and principal engagement, including setting up product & pricing policy. - Business Analyst and Planning, in charge for Astra Management System and PDCA (Plan-Do-Chek-Action).- Creative Services

- Develop & Maintain Astragraphia Indirect Channel Partnership across Indonesia.- Boosting growth in Gross-In & Revenue contribution from Indirect Channel.- Marketing Program, Below-The-Line Activities, Branding, and other creative marketing leads related to Indirect Channel.

- Product Marketing (New product launch preparation: Press release, product training, product demonstration, Supply Chain Management).- Marketing intelligence (Competition feedback & analysis).- Prepare and execute product launch events for both media and channel partners (including product presentation).- Strategic planning for channel and end- user programs.- Plan for Sales & Marketing activities (trade shows, exhibitions, channel events, etc).- Supervise in POPs production, display rack & table and all marketing collaterals to support retail market (traditional & modern outlet).

-Project Leader for yearly Customer Satisfaction & Marketing Survey, with more than 1,500 number of respondents nationwide.-Develop Managing Director’s message (weekly & quarterly) and deliverables.-Involve in corporate communication issues (e.g. agreements evaluation, shareholders meeting preparation, etc).

-In charge for both internal and external communication of the company.-Public Relation – Media relation and all PR activities (e.g. media trip, media release, product review).-Prepare and execute product launch events for both media and channel partners (including product presentation).-Strategic planning for channel and end- user programs.-Product Marketing (New product launch preparation: Press release, product training, product demonstration).-Supervise in POPs production, merchandising, display rack & table and all marketing collaterals to support retail market (traditional & modern outlet)

- Plan for Sales & Marketing activities (trade shows, exhibitions, channel events, etc) of Fuji Xerox Printers in Indonesia.- Prepare and execute Sales Promotion (for Channel partners & End – User).- Supervise in POPs production, merchandising, display rack & table and all marketing collaterals to support retail market (traditional & modern outlet).- Public Relation – Media engagement and all PR activities.- Prepare and execute product launch events for both media and channel partners (including product presentation).-Coordinate Channel partners’ incentive trip both domestic and international.- Product Marketing (Forecasting, Pricing, launch preparation and timeline of product supplies).- Marketing intelligence (Competition feedback & analysis).-Manage Marketing budget on Quarterly basis, including report to Regional office.

-Maintain relationship and business with both Customer and Supplier.-Coordinate the flow of information between Customer and Supplier.-In charge for Business Expansion.-Market ResearchIncluding: Market Price evaluation, Competitors evaluation, Find out new commodity, Investigation and Evaluation of New Supplier/Customer.-Make sure that our sales operation is done in a most effective and efficient way-Take initiative for improvement.