Melinda Spaulding is a Co-Author at "Finding Insight: Discovering the Non-Obvious Obvious Connection to Why People D. She possess expertise in segmentation, market research, customer insight, market analysis, quantitative research and 24 more skills. Colleagues describe her as "Throughout four years of working with Melinda in various capacities at G & S Research, I was regularly awed by her talent for turning a business need into data that revealed relevant information for real issues ... and her remarkable ability to explain it! Yet I am even more impressed by her genuine commitment to positive outcomes for the people around her, including colleagues, clients, support staff and others. Melinda has sharp insight to people and processes and is able to foresee a range of possible benefits and obstacles in order to plan well -- for herself and others. She is approachable, thoughtful and a great example of how a highly capable professional can balance a successful career with a thriving family ... and still make time for those who seek her counsel." and "Melinda has a fantastic ability to understand the research details without losing focus of the true business question. I have always been impressed by her ability to analyze problems and get to the core of the issue to go on to develop a solid research plan. She is also a strong influencer and has had significant success in influencing large groups of senior leaders to align around a decision."