Melinda Sturmann Email & Phone Number

Melbourne, Victoria, Australia

Bringing strategy to life - building enterprise governance and delivery capability for top tier programs.• Driving “fit for purpose” governance and project management practices across Bunnings for the effective delivery of the program portfolio in excess of $200m.• Managing the Bunnings e-PMO’s Governance and Reporting capability at a program and enterprise level.• Advising on business cases for strategic projects with multi-million dollar capital expenditure investments… Show more Bringing strategy to life - building enterprise governance and delivery capability for top tier programs.• Driving “fit for purpose” governance and project management practices across Bunnings for the effective delivery of the program portfolio in excess of $200m.• Managing the Bunnings e-PMO’s Governance and Reporting capability at a program and enterprise level.• Advising on business cases for strategic projects with multi-million dollar capital expenditure investments. • Pioneered the enterprise Master Schedule for the Transformation Program and strategic projects.• Implemented program and portfolio reporting including Status Updates, Resource Management, Project Financial Reviews together with driving and generating metrics that matter. Proactively identified patterns or trends which put the portfolio at risk and created portfolio risk management tools.• Facilitated simple and effective executive status update reporting across the Bunnings Portfolio underpinning the strategy and addressing operational issues and risks so that programs deliver within scope, budget and schedule constraints. • Two large programs successfully delivered within this framework to date including nationwide rostering solution and online digital subscription offer.* Created project risk assessment matrix and process, project risk management guide and related reporting templates.* Strategic Retail management * Coaching Show less

Melbourne, Victoria, Australia

Senior Manager BI & Transformation Responsible for leading the organisation’s $5m strategic transformation program. Projects span all service units, brands, and locations with a core focus on customer-centricity and data driven decision-making. • Led establishment and implementation of new Project Management Office. • Transformed phone system from traditional provider to fully integrated VOiP cloud solution, across 16 locations, 350+ users, 20 call queues, and implemented new contact… Show more Senior Manager BI & Transformation Responsible for leading the organisation’s $5m strategic transformation program. Projects span all service units, brands, and locations with a core focus on customer-centricity and data driven decision-making. • Led establishment and implementation of new Project Management Office. • Transformed phone system from traditional provider to fully integrated VOiP cloud solution, across 16 locations, 350+ users, 20 call queues, and implemented new contact centre. Leveraged real time data analytics and industry benchmarking to redesign entire call flow and customer experience. • Optimised client scheduling across 8 business units and 7 systems. Reduced average wait time to appointment by up to 40%. Quick wins included establishing 50+ as-is/to be process maps, standardising business rules, and reducing single-point dependencies.• Delivered new leadership capability framework and roadmap, with immediate focus on improving specialist to leader skills, courageous conversations and financial business skills for clinical managers.• Established new organisational internal communications framework spanning all channels, tools, forms and workflows. Upgraded intranet to SharePoint Modern. • Introduced new consumer voice based customer feedback framework with SnapForms and established Net Promotor Score.• Steered strategic planning, program planning and forecasts; feasibility studies and business cases; PMO benefits realisation metrics and KPIs. Mapped strategic initiatives to assess organisational capacity to efficiently sequence cross-functional project work.• Executive, Board and Advisory Committee presentations Show less

Auckland

Shaped 20+ end-to-end projects with impact across all departments by implementing PMO templates, business unit governance oversight to deliver value to customers with an agile mindset. Projects ranged from NZD$50k to $5m with a company portfolio NZD$600m. In addition to systems upgrades and operational projects, select strategic projects included:• Business Transformation to Digital Lending Model:Introduced e-Signature to integrate mobile digital signature capabilities. E-Identification… Show more Shaped 20+ end-to-end projects with impact across all departments by implementing PMO templates, business unit governance oversight to deliver value to customers with an agile mindset. Projects ranged from NZD$50k to $5m with a company portfolio NZD$600m. In addition to systems upgrades and operational projects, select strategic projects included:• Business Transformation to Digital Lending Model:Introduced e-Signature to integrate mobile digital signature capabilities. E-Identification verification to streamline credit process by automating upfront ID verification. Legacy system replacement programs. • Marketing & New Product Introductions: Upgraded Agility product to support new vehicle launches. Established customer web portal for direct online application from concept design, MVP prototype built, beta testing, to product launch. Show less

Auckland, New Zealand

Crafted and delivered strategic branding and events to increase brand awareness and grow the Chartered Financial Analysts Society of New Zealand:• First Inaugural Society Conference “Disruptive Innovation in Financial Services” with 250 attendees and 15 presenters, plus successful hour-long live satellite feed to World Economic Forum for keynote speech. • Globally televised press event for Federal Reserve’s quarterly US Economic Outlook by Charles Evans (CEO, USA Federal Reserve… Show more Crafted and delivered strategic branding and events to increase brand awareness and grow the Chartered Financial Analysts Society of New Zealand:• First Inaugural Society Conference “Disruptive Innovation in Financial Services” with 250 attendees and 15 presenters, plus successful hour-long live satellite feed to World Economic Forum for keynote speech. • Globally televised press event for Federal Reserve’s quarterly US Economic Outlook by Charles Evans (CEO, USA Federal Reserve Chicago) at the exclusive The Northern Club. • 2016 CFA Society Forecast Dinner event with renowned international guest speaker Richard Koo (Chief Economist, Nomura Research Institute) at the Crowne Plaza.• Grew membership base from 200 to 500 members by establishing new Society Member Category including training/education and endorsement requirements. Show less

Greater Detroit Area, Mi And Chicago, Il

Working directly with the Senior Vice President, I provided senior executive support and business development consulting. Major C-Level relevant tasks included:• Preparation of all executive presentations, e.g. multinational dealership events, strategic senior leadership meetings, supervisory board and operating committee submissions.• Organisational restructuring support, office relocation and leadership & culture change management.Company Portfolio $6.8bUSDSkills:… Show more Working directly with the Senior Vice President, I provided senior executive support and business development consulting. Major C-Level relevant tasks included:• Preparation of all executive presentations, e.g. multinational dealership events, strategic senior leadership meetings, supervisory board and operating committee submissions.• Organisational restructuring support, office relocation and leadership & culture change management.Company Portfolio $6.8bUSDSkills: Presentation skills, Planning, Governance, Compliance, Procedures, Event Management, Reporting, Board Documentation, Corporate Communications, Internal Communications, Project Management, Executive Committees Show less

Detroit/Chicago, U.S.A.

Daimler Trucks North America and Daimler Financial ServicesNPD Brand strategy, market segmentation, messaging, advertising, collateral (digital and traditional).Responsible for all marketing activities relating to the introduction of new products and programs, advertising campaigns, trade show planning, point of sales materials, website design, sales program collateral, sales training programs, communications and PR coordination.This position was based Farmington Hills… Show more Daimler Trucks North America and Daimler Financial ServicesNPD Brand strategy, market segmentation, messaging, advertising, collateral (digital and traditional).Responsible for all marketing activities relating to the introduction of new products and programs, advertising campaigns, trade show planning, point of sales materials, website design, sales program collateral, sales training programs, communications and PR coordination.This position was based Farmington Hills, MI (Detroit) and Lisle, IL (Chicago)Skills:Marketing management, Pitch & ad campaigns, ATL, BTL, TTL, Web design, Print design, Media buying Print and Digital, Launch events, NPD events, PR events, Communications, Sales Training, Homologation, System Integration, Show less

Stuttgart Area, Germany & Portland, Or, Usa

Design and implementation of market and brand research including qualitative and quantitative surveys, data management and interpretation. Results were then used to implement optimised brand positioning and sales strategy initiatives. I also facilitated multiple brand research workshops in Japan.Details:Total Business Excellence: Developed value-chain optimised brand positioning and sales strategy initiatives with core focus on NAFTA (commercial vehicles). (Portland, Oregon… Show more Design and implementation of market and brand research including qualitative and quantitative surveys, data management and interpretation. Results were then used to implement optimised brand positioning and sales strategy initiatives. I also facilitated multiple brand research workshops in Japan.Details:Total Business Excellence: Developed value-chain optimised brand positioning and sales strategy initiatives with core focus on NAFTA (commercial vehicles). (Portland, Oregon, U.S.A)Facilitated multiple branding workshops for Fuso Trucks (Tokyo, Japan)Designed market research and facilitated long-term branding strategy for DaimlerChrysler’s engine brands in NAFTA (Detroit, U.S.A.)Home base for this position was Stuttgart, Germany, with up to 3 weeks a month spent in Portland, OR while on project. Show less

Dusseldorf, Germany

// Strategic Brand Research //Fresh out of university, I joined the strategic brand research team at BBDO Consulting and was responsible for designing and conducting multiple market research projects, including quantitative conjoint market research, qualitative brand and loyalty research, data management and interpretation of statistical analysis.Industries:FMCG (dairy, beverage), AutomotivePosition based in Dusseldorf, Germany, with on location projects throughout… Show more // Strategic Brand Research //Fresh out of university, I joined the strategic brand research team at BBDO Consulting and was responsible for designing and conducting multiple market research projects, including quantitative conjoint market research, qualitative brand and loyalty research, data management and interpretation of statistical analysis.Industries:FMCG (dairy, beverage), AutomotivePosition based in Dusseldorf, Germany, with on location projects throughout the USA and central EU countries. Show less

Master'S Degree, International Economics / Competition Strategy

Activities and Societies: Maastricht University is one of the best young universities in the world and was ranked eighth in the QS Top 50.

Postgraduate Commercialisation & Entrepreneurship, Business Administration And Management, General

Commercialisation of Science and Technology Consulting and early-stage tech collab Commercialization pathways, financing & IP valuation.