Mindy Thomas Email & Phone Number

Welcome to Upload Creative, the ultimate resource for creating short-form video and social-first content. Our mission is to empower you with the knowledge and skills to create engaging, high-quality content that captures the attention of your audience.Whether you're a marketer, entrepreneur, or aspiring content creator looking to break into the UGC world, our lessons are designed to help you master the art of short-form video and social media content.With our step-by-step guides and practical tips, you'll learn how to craft compelling stories, create eye-catching visuals, and optimize your content for maximum engagement.At Upload Creative, we understand that creating content can be overwhelming, especially if you're new to the world of video and social media designed to sell. That's why our courses and ebooks are tailored to suit all skill levels, from beginners to advanced users. We'll cover a wide range of topics, from video production techniques to detailed content road maps. You'll learn how to script, film, edit video and how you can repurpose that same content in different mediums for different platforms. At Upload Creative, we're passionate about helping you succeed in the ever-evolving world of social media and content creation. We're here to give you the tools you need to build authority, cultivate community, and fuel sales. Join us today and take the first step towards mastering the art of short-form video and social-first content.

Account manager and analyst for over 90+ Paul Mitchell Schools locations.Specializing in enrollment lead generation strategy and analysis via Google Ads (including Performance Max) and Meta Ads, contributing to increased brand visibility and engagement.Led the planning and execution of a comprehensive Google Analytics initiative for individual schools and paulmitchell.edu main site.Integrated Paid Media Strategy into analytic-driven approaches, contributing to more refined decision-making processes. Working with individual schools to identify target demographics to provide customized selling points unique to each campus.

Responsible for relationship management and reporting of paid media lead generation strategy for 90+ Paul Mitchell Schools locations nationwide.

As Head of Content, I am responsbile for developting and executing a comprehensive social media strategy that aligns with The Riveter's mission of helping women make more money. In this role I work closely with cross-functional departments to ensure our social efforts are aligned with The Riveter's overall brand messaging and mission. I manage the social media calendar, oversee the creation and execution of all social content to ensure it's appealing, engaging, and effective. As a forward-facing member of the company on the social channels, I have also recently taken over hosting Riveter Build classes. These one hour weekly webinars are taught by industry experts and designed to help Riveter members upskill and learn tactical advice to apply in the workplace.

Columbus, Ohio & Cleveland, Ohio

-Spearheaded dynamic marketing strategies, both digital and in field, aimed at lead generation for enrollment purposes-Oversaw paid digital strategies on both Google Ads and Meta-Developed and executed a full campaign in partnership with Kent State University -Created and executed organic social strategy for both campuses while working closely with Paul Mitchell Advanced Education to deliver national brand messaging-Strategically conceptualized and executed campaigns resulting in a significant increase in prospective student inquiries and applications-Leveraged data-driven insights to optimize marketing channels-Collaborated cross-functionally to align marketing initiatives with enrollment goals-Analyzed and refined enrollment workflow strategy to increase benchmarks by 10%-Directed a high-performing team, fostering a collaborative environment that achieved and exceeded enrollment targets.-Created and hosted multiple open house events, career fairs, and spearheaded high school recruitment strategies-Developed and executed campaign between Paul Mitchell the School Cleveland and Columbus and Kent State University Geauga. A 1500 hour cosmetology license from either campus qualifies as 30 hours towards an Associates Degree in Technical Study.

Granville, Oh

Senior Digital Marketing Strategist specializing in branding and elevating small to medium businesses within the Beauty Industry with the goal of attracting new clients through online brand awareness and overall Google ranking.Leading a team of Marketing Professionals focused on salons, spas, medical spas, laser hair removal salons, and more, our unique techniques utilized at RevLocal have proven a raise in online awareness and trackable data for ROI. Additionally:-Provide consultative services by helping businesses within the beauty industry identify online marketing strategies and goals. -Utilizing various online marketing strategies such as Google Adwords, SEM, Local Search Marketing, Content Marketing, Social Media Management, and Online Reputation Management.

Granville, Ohio

› Marketing strategist that consults and works on behalf of businesses to elevate their ranking in a local search, with the goal of attracting new customers for clients.› Provide consultative services by helping business owners identify marketing strategies.› Prove value and benefit of RevLocal services through strong Google rankings. › Promote the client businesses through strong descriptions and promotions.› Secure and upgrade current advertising programs, whether is Local Search, Web Content, Social Media, or PPC campaigns, by demonstrating value and return on investment.

Atelier Salon – Columbus, OhWeb Developer/Marketing Strategist January 2007 – May 2013Built AtelierByMason.com Implemented cohesive brand awareness across multiple digital marketing platforms including Social Media, Local Search Marketing, as well as traditional search engine optimization.Analyzed Web Traffic Analytics via Google Analytics.Over saw production and Promotion of viral marketing How-To videos to better assist clients to style hair at home. Currently have over 3,000 views via YouTube.com/AtelierSalonSuccessfully increased new clients via Web by 38% from 2009-2013

Built and managed relationships between advertisers and account executives › Facilitated ad revenue and airtime between show runners and radio › Managed the expansion of Auto Smarts Radio into 5 syndicated markets throughout Ohio, West Virginia, and Kentucky regions.› Developed on air content and interaction between advertisers and local listeners via Social Media and Web Blogs. Experience› Assisted Martin Parsons in five day DVD shoot of the Ingénue Educational DVD collection.› Assisted Martin Parsons both on and off stage at Multiple hair shows in Kentucky & Chicago› Well versed in Google Analytics and Search Engine Optimization. › Fluent in Wordpress website development.

Marketing

Public Relations

Activities and Societies: Delta Gamma, Inter-Greek Programming Board, PRSA

Managing Cosmetology License

Activities and Societies: Design team– Participated fashion and charity events Fashion Show Coordinator- Coordinated annual Dreams.

Education record