Melinda A. Yee Email & Phone Number

Fremont, Ca, Us

Milpitas, California, United States

Joined Diodes Inc., May 17, 2021.• Increased sales, customer satisfaction and communication with strategic accounts by partnering closely with Regional Sales Managers, manufacturer representatives and Field Engineers in business development, pre-sales/post-sales activities, quotes/RFQ, contracts, account management and sample requests. • Industries served: technology & computing, automotive, industrial, consumer electronics, communications.• Improved internal communication as a cross-functional liaison between sales, marketing, pricing, quality, factories, order processing, compliance, and fulfillment teams.• Additional day to day activities: tracking workflows; data analytics, processing & reporting; responding to RFQs, pricing, customer inquiries & requests; processing requests for automotive PPAP (Production Part Approval Process), material, quality & environmental declarations.• Tools used daily: Microsoft Office Suite apps (Excel, Outlook, Teams, etc.), Model N Revenue Management Cloud Platform, Oracle (ERP, Discoverer, Business Intelligence), virtual meeting apps (Team, Zoom, Avaya, GotoMeeting).

San Jose, California

(A small start-up private equity firm that invests in real estate, Artificial Intelligence (AI) technology, & consumer goods. Reason for leaving: laid off due to company cost cutting)Conducted market research, developed marketing content and launched a website for a social commerce AI and "Big Data" platform aimed at transforming the wholesale home decor supply chain. Utilized data-driven SEO, SEM, online marketing and customer acquisition tools to increase sales, understand consumer behavior and identify opportunities. Actively sought new business opportunities and sales. Managed inventory, operating expenses, order processing, fulfillment and logistics of an imported consumer product. Conducted business performance reviews with management, suppliers, and vendors.Key Achievements:• Increased social media engagements by 68% YTD, likes/follows by 46% YTD, and photo views by 25% YTD. • Increased brand exposure from 0 to over 350 buyers in 6 months through RangeMe, a CPG product discovery SaaS/cloud platform for buyers/retailers.

Pleasanton, California

(Held simultaneous DUAL ROLES at this small start-up that developed a telehealth a cloud / SaaS platform to transform healthcare delivery. Reason for leaving: company ran out of funding)Implemented & used Hubspot CRM system to manage B2B customer relationships. Sold solutions using consultative selling techniques, building relationships, interactions, and tracking leads and sales. Presented solutions and products to C-level healthcare executives (C Suite) & stakeholders, outlining optimal benefits, competitive advantages, and assuring that it follows HIPAA regulations. Identified obstacles in the sales cycle and assisted sales force and made recommendations for improvements to management. Managed & routed inbound leads to appropriate territories, prioritized sales deals & pre-sales tasks. Key Achievements:• Exceeded sales goals by closing membership subscriptions with 6 major regional & national clinic organizations within a year, including a large privately held clinic network with over 150 locations throughout Southeastern USA. • Increased membership subscriptions from 0 to 2,000 in less than one year.

Pleasanton, California

(Along with my Sales Manager role, also led customer success team & performed duties during high demand periods.)Conducted online training sessions and to new clinic clients and healthcare providers, led on-boarding to ensure adoption & success. Created and managed client life cycle process from initial sale through all phases of implementation. Analyzed and reported data and metrics from marketing campaigns to determine success and make improvements.Key Achievements:• Developed marketing content for a large national GPO (Group Purchasing Organization), reaching 200,000 healthcare organizations. • Developed email marketing campaigns to drive awareness and increase retention with an average 25% response rate.

Southern Alameda County, Santa Clara County, Northern California

(Beverage industry, 3rd largest wholesale alcoholic beverage distributor in California.) Managed over 200 B2B accounts and consistently increased brand awareness in Southern Alameda County and Northern Santa Clara County. Used consultative selling to uncover customer needs, recommend products to customers, build relationships and grow sales. Developed and conducted product presentations to promote new products and promotions to customers. Trained restaurant staff on products sold, resulting in increased inventory sell-through and sales for the client. Cultivated relationships with buyers resulting in positive customer experience, territory growth, increased sales.Key Achievements:• Significantly increased sales by 150% in a historically poor performing territory, growing it from $400K to a $1 million territory annually. • Increased business growth by 50-100% in existing accounts.

Alamo & San Ramon, California

(One of the largest national food and drug retailers with more than 2,300 stores in over 35 states.)Collaborated with department and store manager to enhance the overall in-store customer experience. Consistently increased customer retention, upsell, and satisfaction through proactive customer service. Consistently received positive customer feedback. Key Achievements:• Consistently increased alcoholic beverage sales by 20% month to month. • Grossed over $70,000 - $80,000 in sales per week within the liquor department using direct-to-consumer sales techniques.

B.S.

Certified Sommelier