Australian, high-growth, sun safety startup with customers in over 95 countries.• Led the creative direction for a comprehensive global rebrand, ensuring a cohesive visual identity across all markets.• Maintained strict brand consistency in color, typography, and graphic elements across all digital and print platforms.• Led the website refresh project across three regions, implementing global updates to colours, fonts, and graphics in alignment with new brand guidelines.• Designed engaging web pages and infographics to clearly convey key brand pillars, including fabric innovation, technical details, and testing standards.• Collaborated cross-functionally with sales, product, and operations teams to align design solutions with artistic, commercial, and strategic goals.• Created diverse assets for organic and paid social media campaigns, boosting brand awareness and engagement.• Performed meticulous image retouching for e-commerce and campaign images, ensuring high-quality visuals.• Designed and maintained packaging dielines and swing tags, reinforcing brand identity in product presentation.• Produced visuals for ongoing email marketing campaigns, supporting the brand's CRM strategy through Klayvio.