Client : Archipelago International, Indonesia's leading International hotel group offering hotels, resorts, and villas (Managing hotel brands such as Aston, Favehotel, Neo Hotel etc.) also handle Royal Canin (offers the best Pet Nutrition & Health Care) and PasarPolis.com (online portal that offers insurance solutions) Job Descriptions:- Manage Pay-Per-Click (PPC) campaigns for clients as per brief- Build SEM campaign structure based on brand categories and landing page content of what keywords to target and deliver the right brand message with relevant ads- Implement ads and drive traffic to website to gain visitors and submissions, even transactions- Maintain campaign performance daily on the main metrics such as Clicks, Conversions, CR, ROI optimize to achieve goal- Create tactical ads based on seasonal promotions and do A-B testing on ad copies, ad extensions and keywords.- Actively monitor campaign performance using Google Adwords, Google Analytics, and Adwords Editor on daily basis- Maximize performance by focusing on budget management and optimize CPC bidding on keywords- Manage clients expectations to get the KPI on track- Keep the client updated of the campaign performance from month to month by doing monthly report or even yearly growth presentation. - Analyze performance by creating post campaign or monthly report and recommend what is our next step- In Royal Canin also support and along with SEO by bidding keywords on SEM so we can manage traffic from organic and also paid media.

Client : Milk Powder and Parenting Portal such as Frisian Flag, Friso (Awareness and E-commerce), RedDoorz (Hotel, Ecommerce), Cotton Ink (Fashion Brand, E-commerce), Hewlett Packard, ACE Hardware, Informa, and pitch for other brands such as Paylesss (MAP) etc.Job Descriptions:- Targeting keywords based on keywords research and choose carefully which is align with brand and has high average search volume- Create adcopies that shows brand message and clear call to action to interest users and click on ads- Build a good SEM campaign structure based on brand categories and website content or landing page- Once approved, create search campaign and implement the SEM campaign structure- Drive traffic to website to gain visitors and submissions, even transactions- Maintain campaign performance daily on Clicks, CTR, Quality Score etc and optimize to achieve goal- Maximize performance by focusing on budget management and optimize CPC bidding on keywords- Actively monitor and optimize campaign performance using Google Adwords, Google Analytics, Adwords Editor and Adobe Media Optimizer (AMO)- Work closely with media and analytics team to learn what works and what does not so we can build a better strategy to get the KPI on track- Keep the client updated of the campaign performance from week to week by doing weekly report- Analyze performance by creating post campaign or monthly report and recommend what is our next step- Run and launch SEM campaign based on best practice- Develop SEM strategy plan and KPI on media plan from campaign learnings or industry benchmark- In Friso and Frisian Flag, support and along with SEO by bidding keywords on SEM while it takes time to be in position one in SEO also update ads monthly based on top landing pages and SEO content page strategy

Job Description:- Mind mapping to find what is the client’s problem that could be solved - Combine strategic thinking and creative thinking to work on brand communication- Brainstorm with production team, designer team to generate fresh yet applicable ideas- Develop strategy that could answer client’s expectation - Create user journey and how the campaign flowsClient : Danone (Aqua, Mizone, Vit Levite etc.)