Working as social media specialist, I have handled the social media of many many clients along with my own. I specialise in content planning and strategising for clients, but I also shoot and edit many videos. As a Gen Z, my videos are very trendy and fit to the TikTok or Instagram audience. Having had several videos go viral with my most viral video landing at 6 million views on TikTok, I have a clear understanding of how social media works.During my professional journey, I have leveraged several skills in various facets including:- Planning and leading meetings- Innovating by designing new features or unique selling points- Organizing and leading events to expose the business to new audiences- SEO Analysis through platforms such as Google AnalyticsSpecialties and Skills: Marketing, Commerce, Accounting, Design, Event Management, Analytical Skills, Communication Skills, Reasoning SkillsDespite having focused on my professional journey for the majority of my free time, I also enjoy learning new things and picking up new hobbies to expand my knowledge, such as photography and videography. I believe that we should not be grounded in one specialty, and I am always looking to explore and find new areas of myself to improve. I recognise that I have a way to go in my journey, and appreciate any opportunity to learn and grow through communication with others. Thus, I highly encourage any invitations to connect as I believe every opportunity is a good one.
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FounderSatori Tea HouseSydney, Nsw, Au
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Social Media ManagerDrool Media Aug 2024 - PresentSydney, New South Wales, Australia- Shot, edited, and produced high-quality video content tailored for digital platforms and social media.- Collaborated with creative teams to conceptualize engaging video stories aligned with brand objectives.- Managed end-to-end video production, from planning to post-production editing using industry-standard software.- Enhanced brand visibility through compelling visual storytelling and optimized video content for audience engagement.- Maintained an organized video content schedule, ensuring timely posting across multiple platforms.
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Freelance Social Media MarketerFreelance Feb 2024 - PresentSydney, New South Wales, Australia- Developed and executed social media strategies: Created customized social media strategies for clients across various industries to boost their online presence and drive engagement.- Content creation: Designed and produced engaging content including graphics, videos, and written posts tailored to each client's brand and audience.Social media campaigns: Planned, launched, and managed successful social media campaigns on platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest.- Analytics and reporting: Monitored and analyzed social media metrics to measure the success of campaigns, making data-driven decisions to optimize performance.- Community management: Engaged with followers, responded to comments and messages, and built a loyal online community.- Client collaboration: Worked closely with clients to understand their goals and deliver tailored social media solutions that align with their business objectives.
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Social Media Marketing CoordinatorCandid Co Sep 2023 - PresentSydney, New South Wales, Australia• Handled the social media management for Candid Co. and additional clients including: VN City, Barone, Cheers Pancake, The Fluid Project, and Queen Spa QVB• Developed and maintained weekly content, encompassing photos and videos.• Performed SEO audits for clients.• Produced comprehensive reports for clients, encompassing current company analysis, recommendations, and content plans.• Developed and executed comprehensive digital marketing strategies to enhance online visisbility and drive traffic to the company website -
Social Research InterviewerThe Social Research Centre Mar 2023 - Sep 2024- Conduct telephone surveys to interview respondents in accordance with the Social Research Centre, aiming to gain a better understanding of Australian society.- Collaborate on various assigned projects run by national universities and funded by the government.- Represented diverse clients, including prominent universities such as the University of New South Wales.- Listened to and assisted respondents over the phone, particularly on sensitive topics.- Helped respondents recognize the importance of completing surveys and persuaded them to contribute to Australian society through research. -
Marketing InternThe Good Good Tea Feb 2023 - May 2023Sydney, New South Wales, Australia• Created a comprehensive client brief report to outline the goals, objectives, and preferences of Good Good Tea's social media strategy, serving as a foundational document for campaign planning.• Collaborated with the marketing team to develop a content strategy aligned with the client brief, ensuring consistency and alignment with brand values.• Utilized social media analytics tools to track and analyze key performance metrics, such as engagement rates, reach, and conversions, allowing for data-driven adjustments to the strategy.• Worked closely with cross-functional teams, including designers and content creators, to execute the social media strategy and ensure brand consistency.
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Customer Service InternDigicall Assist Mar 2022 - Dec 2022Sydney, New South Wales, Australia• Casual/Vacation employer for Digicall Assist in customer service position• Providing help to customers with breakdowns• Acting as a representative for insurance companies such as Suncorp, AAMI & Woolworths -
Customer Service RepresentativeMenulog Jan 2022 - Mar 2022Sydney, New South Wales, Australia• Temporary/Casual employer for Menulog in a customer service position• Issued refunds for customers after analysing the enquiries• Arrange and filed through customer complaints and enquiries• Interacted with customers through email to work through concerns -
Marketing InternPi Pay Apr 2018 - Jul 2018Cambodia- Worked as Graphic Designer, contributed to new features for the app, developing the app and updating it- Also attended and lead meetings to propose ideas- Attended meetings as the assistant to the CEO and assisted in taking minutes
Melisa Phanna Education Details
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Accounting And Marketing -
Early Childhood Education And Teaching -
Grade 10 - Grade 12 -
Ican British International School CambodiaNursery - Grade 8
Frequently Asked Questions about Melisa Phanna
What company does Melisa Phanna work for?
Melisa Phanna works for Satori Tea House
What is Melisa Phanna's role at the current company?
Melisa Phanna's current role is Founder.
What schools did Melisa Phanna attend?
Melisa Phanna attended Unsw Business School, Victoria University, Northbridge International School Cambodia, Ican British International School Cambodia.
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