Melisa Courtney Email & Phone Number

Overland Park, Kansas, United States

Overland Park, Kansas

Overland Park, Kansas

Kansas City, Missouri

Missouri

Work collaboratively with our target customers to develop social marketing plans across multiple brands that will inspire and educate the consumer.Identify and implement tactics with the design team on content that is inspirational, and influences growth of our current community of engaged social followers, while supporting brand standards.Participate in company strategic planning, assortment building, product releases, review competitive products, and opportunities for new product innovation while I continue to improve production and packaging workflow processes across all business groups and brands.Responsible for managing the Production team to ensure all projects are delivered on time and at the quality level that is outlined itn the Product Specification Manual.Manage new product packaging requests and the creation of new packaging templates with production design team while partnering with cross-functional legal teams to ensure that all product and packaging is compliant to corporate standards prior to manufacturing.

Kansas City, Missouri

Concept development and solution execution of visual merchandising for gift-wrap, memory keeping, albums, and kids, managing both seasonal and everyday programs.Worked collaboratively with cross functional teams to produce a variety of solutions that enhance and support specific product offerings, but also to convey a consistent and compelling consumer experience that is in line with the overall strategy.Ensured visual merchandising solutions met program strategies and were consistent across multiple platforms, store sizes & layouts while maintaining brand standards.Continued to build upon creative design skills, knowledge of visual merchandising techniques, fixture, lighting and props, to continue to contribute to the execution of compelling solutions in stores through product storytelling.Partnered with internal teams with innovative concept development that would ensure incremental sales across all categories.

Kansas City, Missouri

Was responsible for concept development and solution execution of visual merchandising solutions for the FOS, entertaining, girlfriend gifts, and women’s accessories departments for all Hallmark Gold Crown Stores, managing both seasonal and everyday programs.Visual Merchandising Leader for the HGC Multicultural “North Star” initiative to address multicultural relevance and growth initiatives, identifying immediate and future opportunities across a variety of facets including product, store environment, staffing & training, consumer communications & activism.Developed, planned and led execution of the Crown Collection Jewelry assortment in stores, by working with cross functional teams on sourcing fixtures, props, signing and the overall aesthetic of the collection.

Topeka, Kansas Area

Created a strong partnership with the Franchisee to ensure all decisions and deadlines are met in a timely manner, while ensuring current marketing processes align with the spirit of the franchising agreement for Middle East, Turkey, Russia and Israel while maintaining brand standards.Worked cross functionally with the Franchisee, Creative Studio, Business Managers, Merchandise Planning, & Retail Operations to ensure the completion of project costing, creative direction and messaging, and the execution of the Marketing strategy.Worked collaboratively with the Franchisee on planning and execution of customized promotional calendars, and seasonal marketing

Topeka, Kansas Area

Coordinated & managed the execution of all high profile events such as our Investor Relations event, Editor Showroom event, Board of Director meetings, and the Customer Celebration meeting.Worked cross functionally with Store Communications, Retail Ops, Brand, Distribution & Planning, & Buying to ensure relevancy & accuracy of all Store communications.

Topeka, Kansas Area

• Responsible for executing the Product Creation Calendar, ensuring that all product was executed at or above quality & aesthetic standards while maintaining the overall program strategy .• Coordinated, communicated & facilitated all information for order details, sample tracking, split program details, first cost and deliveries.• Worked collaboratively with cross-functional partners to identify proper merchandise assortments & seasonal forecasts to meet corporate sales objectives.• Analyzed market research along with the consumer needs to enable effective decision-making when building the program assortment.

Topeka, Kansas Area

• Develop, plan, produce & coordinate shipping of the following communications: promotional InfoSource, seasonal InfoSource, store download communications and special store test directives. Ensure all communications are targeted by cluster and/or store type.• Interface with the Field to ensure that the InfoSource if fulfilling its intended role, providing merchandising direction for all front of Store presentations. Recap info received and share recommendations to improve the communication.

Topeka, Kansas Area

• Responsible for daily execution of distribution plans for retail product.• Gathered & analyzed sales history to accurately distribute the product.• Identified selling trends & reacted quickly to make a positive impact on sales.• Timely executed the flow of product to get it to the right Payless Store for the right customer, at the right time.