Melisa Ford Email and Phone Number
dublin, dublin, ireland
Melisa Ford's Location
Seattle, Washington, United States, United States
Melisa Ford's Contact Details
Melisa Ford work email
- Valid
- Valid
- Valid
Melisa Ford personal email
n/a
Melisa Ford phone numbers
About Melisa Ford
Hello! I’m a big-time marketing geek with a passion for helping innovative B2B companies find their ideal customers. For the past 15 years, I’ve developed digital marketing strategies for everyone from small, scrappy startups to Fortune 50 companies like Microsoft and Amazon. When I'm not absorbing the latest marketing podcast or working with my clients, I love remodeling my home, reading a smart thriller, and enjoying the beauty of the PNW.
Melisa Ford's Current Company Details
Accenture
View
Sr. Manager, B2B Growth Marketing Strategy & Marketing Activation at Accenture
dublin, dublin, ireland
- Website:
- accenture.com
- Employees:
- 407706
Melisa Ford Work Experience Details
-
Sr. B2B Growth Marketing Strategy ManagerAccenture May 2024 - Present
-
Sr. Growth Marketing StrategistAccenture Jun 2022 - May 2024
-
Integrated Marketing StrategistAccenture Jul 2021 - Jun 2022Seattle, Washington, United States
-
Sales Readiness Program Manager, Microsoft SurfaceAccenture May 2020 - Jul 2021Seattle, Washington, United StatesI develop sales assets, educational materials, and programs to enable the Microsoft Surface Commercial sales team to understand, promote, and sell Microsoft Surface devices.
-
Partner Marketing Advisor, MicrosoftAccenture May 2018 - May 2020Bellevue, WaI work with valued Microsoft Indirect Providers to develop and execute marketing strategies that help connect them with their ideal SMB customers.• Devised B2B marketing strategies for Microsoft's top four distributors (Ingram Micro, TechData, Synnex, Arrow) to increase Small Business Partner reach and sales.• Managed channel marketing teams and several outside agencies to execute campaigns and ensure KPI targets were met.• Developed an automated through-partner marketing campaign that generated 6 million customer hits for partners in the first month and 40% larger deal sizes after 4 months.• Produced multimedia content for a complex virtual trade show featuring interactive booths, webcasts, videos, and downloadable assets resulting in over 1000 attendees and over 20,000 unique asset clicks.• Awarded Consultant of the Month in May 2019
-
Partner Channel Marketing Manager, MicrosoftAccenture Nov 2017 - May 2018Bellevue, WaIn this role, I was lucky to be able to work with Microsoft SMB partners throughout the US market. My focus was to help them learn more about Profitability, Marketing, and Cloud Growth Development in order to grow their businesses. This included an in-depth content marketing strategy encompassing blogs, social media engagement, paid media campaign management, marketing and hosting live and on-demand webinars, and developing more ways to engage with our resources.• Advised our agency for paid media to make changes which resulted in 394% higher partner interactions on CloudProfitHub.• Coordinated and moderated 22 webinars over a period of 4 months, including video editing on several episodes.• Managed content demand generation via Yammer, LinkedIn, Facebook, Insider Newsletters, Blogs, Web and Email.• Transitioned the Marketing SureStep Facebook presence to SMB Insider Joe, redesigning the branding to match.• Measured and reported on marketing effectiveness through tracking and statistical analysis.• Designed a Sway page to organize existing multi-media content into a meaningful learning progression for PMA curriculum.
-
Sr. Integrated Marketing Project ManagerAccenture Jan 2017 - Nov 2017Seattle, WaI managed integrated marketing campaigns in the B2B space for companies including Amazon, Microsoft, Zillow, Synnex, McKesson/Change Healthcare, GreatCall, and SAP. Projects have included full rebrands, video production, website builds, marketing automation, paid media, and strategy. Here are some of my favorites: - Amazon Pay: Managed an international rebrand of "Amazon Payments" to Amazon Pay. Worked hand-in-hand with Amazon's internal design staff and Yesler's team of designers to develop brand guidelines and execute marketing materials in the US, UK, Germany, France, and Japan. This included developing three animated videos, creating an icon and image library, and designing multiple sales decks, case studies, and ebooks. - Amazon Prime for Business: Coordinated a strategic initiative to identify and analyze buyer personas and buyer journies in target verticals, create email and landing page templates, and manage a paid media campaign in support of the Amazon Prime for Business launch. - The Zillow Group - Bridge Interactive: Managed a rebrand of Bridge Interactive after it was acquired by the Zillow Group, focusing on modernizing the brand and aligning it with the Zillow look and feel. Included a full website rebuild, strategic recommendations, logo design, and development of brand guidelines. - SAP: Produced an animated internal training module series supported by PDF guides.
-
Co-Owner / Marketing DirectorNsw Publishing Oct 2012 - Jul 2018Denver, CoNSW is a boutique, independent publishing house that releases content via a "writer's room" type of a system. Our unique approach to writing and publishing opened doors for me to speak on behalf of the company at several events--including the 2016 Denver Comic Con.Here are some of my key accomplishments there:• Developed core content marketing strategies that resulted in an ROI of 50% in the first two months of sales, 21,000 downloads of the company’s debut novel in the first month, and consistent #1 rankings in 3 key categories for every product thereafter.• Integrated content marketing into product design to increase sell-through rate from 0.5% to 19.1%.• Created an automated online marketing system that averages an email open rate of 38.9% and a CTR of 13.3%.• Reduced product-to-market time from 18-24 months to 3-6 months. • Led a variety of personalities and operating styles to foster a positive, collaborative, and results-focused work environment.• Designed Facebook campaigns that routinely achieve a result rate of 5% or higher and a CPC of $.30 or lower.
-
Freelance Video Director & ProducerFireflow Publishing, Llc Jun 2008 - Oct 2012Denver, CoI interfaced with clients to develop video concepts then wrote, directed, and produced videos to meet their needs & goals. Here were some of my major responsibilities:• Directed all phases of company’s video development life cycle to produce B2B and B2C film content that included commercials, music videos, comedy shorts, and instructional DVDs. • Interfaced directly with clients to determine their needs, develop solutions, and mine further business opportunities.• Orchestrated all operational logistics, finances, and scheduling with cross-functional teams to ensure deliverables were fulfilled on time and on budget and exceeded client objectives.• Minimized budgets by building vendor relationships and finding ways to source assets creatively—often allowing companies to save 50%+ on comparable quality services.
-
Marketing DirectorRe/Max Of Cherry Creek Sep 2004 - Oct 2012Denver, CoI worked for one of the most successful real estate agents in Denver as a Marketing Director for a small team. My job there was to market our services to potential clients as well as advertise our listings from the time they were placed on the market to the time they were sold. Here were some of my main responsibilities:• Developed and executed marketing strategies in web design, video, paid media, organic social, signage, and print for one of the top realtors in the Denver Metro Area.• Designed online content, print, and video marketing materials for 35-50 properties annually.• Fostered long-term relationships with clients via customer retention programs to drive repeat and referral business. -
Internship CoordinatorInternational Creative Management (Icm) Jan 2010 - Dec 2010Greater Los Angeles AreaAfter successfully completing a highly competitive internship, I was selected to manage the distance program at one of the world's most elite entertainment agencies. My position included managing and coordinating the work of ten top-performers. -
InternInternational Creative Management (Icm) Sep 2009 - Dec 2009Greater Los Angeles AreaOne of eight students selected to participate in a distance internship program to provide coverage for one of the world’s most elite entertainment agencies.
-
General ManagerMotophoto & Portrait Studio Feb 2002 - Sep 2004Denver, CoMOTOPHOTO & Portrait Studio is a photo printing store and portrait studio. As the Store Manager, I was in charge of employee scheduling & payroll, hiring & employee development, tax preparation, customer satisfaction, advertising, vendor contracts, inventory selection & management, equipment maintenance, and maintaining OSHA safety standards.
-
Studio PhotographerMotophoto & Portrait Studio Feb 2001 - Feb 2002Denver, CoAs a studio photographer, I took photos and sold photo packages to clients. We specialized in children & family photography, but also did senior portraits, business headshots, acting portfolios, and photo retouching with Photoshop. My work there was awarded the first prize in a national MOTOPHOTO contest.
-
Sales Administrative AssistantPaychex Payroll Company Jul 2000 - Oct 2001Aurora, CoI supported a team of approximately 30 sales agents and two executives. My duties here included executive scheduling, contract processing, assisting with sales promotions, office supply & inventory management, and general office support duties.
-
Human Resources Administrative AssistantMerrill Lynch Aug 1998 - Jul 2000Greenwood Village, CoMy responsibilities here included reviewing resumes, conducting screening interviews, participating in group interviews, administering Series 7 pre-tests, conducting employee orientations & benefits training, maintaining executive schedules, preparing Powerpoint presentations, and other general office duties. -
Human Resources InternMerrill Lynch May 1998 - Aug 1998Greenwood Village, CoThis was a fantastic opportunity to learn more about a financial firm and the interworkings of its HR department. They were so pleased with my work that they hired me once the internship was complete.
-
Customer Service Representative, Small Business Software Solutions (Via Teletech)Microsoft Jun 1996 - May 1998Thornton, CoThis was a call center answering questions about Microsoft products and MCSE training opportunities. I acted as a resource to assist potential customers, and I was trained extensively on various software functionalities. At the time, one of our major focuses was to promote Microsoft Small Business Server to appropriate clients. I earned several awards for my customer service and was considered a top performer.
Melisa Ford Skills
Project Management
Strategic Planning
Scope Management
Project Planning
Risk Analysis
Master Scheduling
Marketing
Leadership
Schedule Control
Management
Performance Improvement
Film Production
Marketing Strategy
Email Marketing
Team Management
Written Communication
Interpersonal Communication
Relationship Building
Conflict Resolution
Constraint Analysis
Public Speaking
Microsoft Office
Microsoft Excel
Photoshop
Wordpress
Microsoft Project
Powerpoint
Customer Service
Team Building
Training
Microsoft Word
Social Media Marketing
Social Media
Event Planning
Graphic Design
Adobe Creative Suite
Creative Direction
Creative Strategy
Advertising
Social Networking
Budgets
Communication
Video Production
Process Improvement
Pre Production Planning
Productivity Improvement
Pre Production
Melisa Ford Education Details
-
Colorado Film SchoolSumma Cum Laude, 4.0 Gpa
Frequently Asked Questions about Melisa Ford
What company does Melisa Ford work for?
Melisa Ford works for Accenture
What is Melisa Ford's role at the current company?
Melisa Ford's current role is Sr. Manager, B2B Growth Marketing Strategy & Marketing Activation at Accenture.
What is Melisa Ford's email address?
Melisa Ford's email address is mf****@****oft.com
What is Melisa Ford's direct phone number?
Melisa Ford's direct phone number is +120651*****
What schools did Melisa Ford attend?
Melisa Ford attended University Of California, Los Angeles, Colorado Film School.
What skills is Melisa Ford known for?
Melisa Ford has skills like Project Management, Strategic Planning, Scope Management, Project Planning, Risk Analysis, Master Scheduling, Marketing, Leadership, Schedule Control, Management, Performance Improvement, Film Production.
Who are Melisa Ford's colleagues?
Melisa Ford's colleagues are Clément Lafaye, Sahana Renganathan, Hanna Eriksen, Keerthipriya P L, Thaniya Phatthararuchikan, Ronald Augustine Oculam, Leopoldo Stanziola Neto.
Not the Melisa Ford you were looking for?
-
Melisa Ford
Orange, Ca3providence.edu, sjo.org, stjoe.org3 +171477XXXXX
-
-
-
Melisa Ford
Through Boudoir Photography, I Help Women Feel Empowered And Sexy As They Learn To Embrace Their Unique Beauty And Own Their Fierce Femininity. My Boudoir Studio Is Located In North County San Diego.San Marcos, Ca
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial