Melisa Goldie

Melisa Goldie Email and Phone Number

Fractional Chief Brand + Marketing Officer @ Goldie Collective, LLC
New York, United States
Melisa Goldie's Location
Brooklyn, New York, United States, United States
Melisa Goldie's Contact Details
About Melisa Goldie

With over 20 years of experience in the lifestyle, retail, and consumer products sectors, Melisa Goldie has established herself as a transformative force in marketing and brand building. Starting her career at Calvin Klein, Melisa rose to become the brand’s Global Chief Marketing Officer, where she played a pivotal role in ushering the iconic label into the digital era. Her leadership in the award-winning #mycalvins campaign connected the brand with a new generation of fans, fostering real-time engagement through social media. Notably, she integrated influential figures like Justin Bieber and Kendall Jenner into a groundbreaking 2015 multi-media ad campaign, reinforcing Calvin Klein’s presence in the global marketplace.Following her success at Calvin Klein, Melisa became the first Chief Marketing Officer of YETI, Inc., where she transitioned the brand from a founder-led model to a robust strategic platform for sustainable growth. Known for her transcultural sensibility and creative astuteness, Melisa has consistently helped brands overcome challenges by focusing on customer relevance and engagement.Through her consultancy, Goldie Collective, LLC, Melisa works to drive growth in public, private, and start-up businesses, leveraging her extensive expertise to create tailored solutions that propel brands forward. A recognized thought leader, Melisa was named a Forbes CMO Next in 2019 and has garnered multiple Effie Awards. She has shared her insights on stages like the Cannes Lions Global Creative Communications Festival, ANA Masters of Marketing, Decoded Fashion, among others. Her expertise spans the entire marketing spectrum, including brand strategy, creative development, public relations, media, experiential marketing, and partnerships.Melisa is passionate about inspiring, empowering, and connecting consumers, communities, and cultures through impactful brand experiences.As she seeks to collaborate with like-minded professionals and organizations, her mission remains clear: to drive innovation, foster creativity, and create positive social impact through meaningful brand storytelling.

Melisa Goldie's Current Company Details
Goldie Collective, LLC

Goldie Collective, Llc

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Fractional Chief Brand + Marketing Officer
New York, United States
Melisa Goldie Work Experience Details
  • Goldie Collective, Llc
    Fractional Chief Brand + Marketing Officer
    Goldie Collective, Llc
    New York, United States
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  • Mansur Gavriel
    Fractional Chief Marketing Officer
    Mansur Gavriel Sep 2024 - Present
    New York, Us
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  • Goldie Collective, Llc
    Fractional Chief Brand + Marketing Officer
    Goldie Collective, Llc Sep 2023 - Present
    Providing services as a fractional brand and marketing executive with broad experience in growing global brands and driving commercial success through consumer-first marketing models. Expertise in brand strategy and brand storytelling that is rooted in culture, insights and creativity. Proficient in brand marketing that drives awareness, engagement, and revenue.Select clients include Another Tomorrow, Superfly Presents, Groupe Dynamite, Inc, Ascena Retail Group and Women’s Voices for Change.
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  • Another Tomorrow
    Advisory Board Member
    Another Tomorrow Nov 2020 - Present
    New York, New York, Us
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  • Diggs Pet
    Member Board Of Directors
    Diggs Pet Jan 2021 - Present
    Long Island City, New York, Us
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  • We Are The Board
    Member, Brand Marketing Consultant
    We Are The Board Jan 2021 - Present
    Los Angeles, California, Us
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  • Lane Bryant
    Chief Brand + Marketing Officer
    Lane Bryant Mar 2022 - Sep 2023
    New Albany, Ohio, Us
    Hired to re-position and grow Lane Bryant, a 100+ year old Plus Size women’s lifestyle brand, whilemaintaining the heritage and core customer base. Charged with growing the Apparel business and maintain market share in the Intimates category. Reporting to the CEO + Executive Chair.Led a “customer first” brand transformation with deep analysis of the plus size market, cultural shifts within the category and our current market position.Re-positioned and modernized the brand (including visual identity and voice) across all consumer touch-points inclusive of product positioning, retail expression and digital products. Built an omni channel customer growth strategy to reverse the file decline and reach profitable goals using data and insights to acquire, retain and increase lifetime value of customers both online and offline. Generated innovative omni-channel solutions that improve the user experience, customer loyalty and drive profitable sales. Built a results-driven integrated marketing team to lead the strategic vision, planning, development of the annual plan bringing to life the brand across retail and all digital products including .com, app, loyalty and CRM programs.Led the Employer Value Proposition work that will transform and modernize the organization to be a “purpose driven” culture.
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  • Yeti Coolers
    Chief Marketing Officer
    Yeti Coolers Jan 2019 - Nov 2019
    Austin, Tx, Us
    Hired as first ever Chief Marketing Officer after IPO on October 2018 to build and expand the business as a global lifestyle brand. Reported to the CEO and member of the Senior Leadership Team.Delivered YOY growth of 20%+ across DTC and wholesale channels. Expanded consumer reach beyond Southern heritage market and increased brand awareness nationally by 5%.• Responsible for overall brand strategy, go to market plans and $200M P&L for North American e-commerce business delivering net sales increase of 30%+.• Built a global ‘consumer first” marketing and brand strategy organization that manages all aspects of consumer lifecycle marketing, brand strategy, creative, demand generation, communications and media strategy.• Launched e-commerce sites in Canadian and Europe that delivered to the KPI’s in first 30 days.• Delivered retail expansion by developing and opening Flagship store in Chicago, Charleston, Dallas and a 2nd location in Austin.
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  • Calvin Klein
    Chief Marketing Officer
    Calvin Klein 2014 - 2016
    New York, New York, Us
    Created unprecedented top-of-mind brand awareness as the brand steward and driving force leading all consumer-facing marketing programs for a global leader in innovative marketing. Selected based on broad strengths in strategy, creative and technology with business insights and financial acumen. Elevated to key role defining strategy and leading tactical execution across the spectrum of marketing channels: digital, social media, traditional advertising and strategic partnerships. Earned reputation as industry leader and presenter; managed $200M budget. Led a cross functional team of 100 creative, marketing and communication professionals in New York, Milan, Amsterdam, Hong Kong, Brazil and Tokyo.Generated revenue growth from $3B to $8.6B by positioning Calvin Klein as the #1 designer brand worldwide (per Women’s Wear Daily) and by identifying and penetrating new product sectors while expanding markets in 30+ categories.• Increased brand awareness and relevancy 78% by introducing a 48-year-old brand to the Millennial generation, by pivoting to a groundbreaking digital-first global marketing platform – launched one of the first influencer-based Instagram campaigns.• Ignited 200% revenue growth in the underwear category with the award-winning #mycalvins influencer campaign with Justin Bieber, Kendall Jenner and other pop culture influencers, leading to new distribution channels. Increased digital audience by 200% via influencers and brand fans by launching a “call to action” global campaign, which achieved 100M+ brand engagements in 40 countries across all demographics mixing high and low fashion. • Defined a new brand positioning including purpose, mission and values to ensure relevance for generations.• Delivered revenue growth and marketing excellence across business models at luxury, mid- and low price points, via retail, wholesale, ecommerce distribution channels and ecommerce – demonstrating flexibility and deep knowledge of regional nuances.
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  • Calvin Klein
    Evp & Chief Creative Officer | Svp, Creative Services – Crk Advertising
    Calvin Klein 2006 - 2014
    New York, New York, Us
    Executive Vice President & Chief Creative Officer – CCO (2009-2014) Senior Vice President, Creative Services – CRK Advertising (2006-2009)-----------------------------------------------------Delivered ROI on pioneering global marketing and advertising programs to open greater bandwidth for a global brand. Led a dynamic team of 70+ creative and marketing professionals in New York, Milan, Amsterdam, Hong Kong, Sao Paulo and Tokyo to create a holistic media, commerce and fashion experience based on data-driven consumer insights while increasing value for shareholdersElevated performance, generating revenue increase of 20% year-over-year; increased divisional revenue and EBITDA. Continually built and enriched innovative brand messaging to retain consumer awareness of Calvin Klein as an iconic lifestyle brand. • Transformed marketing innovation in digital media, optimizing costs with the 360° integrated marketing: owned, paid and earned media. • Expanded brand, ultimately creating iconic brands in 25+ categories in 110 countries while earning recognition by Time magazine as one of the “Top 100 Icons in Fashion, Style and Design.” Piqued Wall Street interest and attained media coverage with breakthrough Man vs. Machine Super Bowl ad that increased Google searches 194% YOY, earning 394M impressions on Twitter and with key celebrity retweets. • Increased global awareness and brand engagement at low cost with Push Positive bra campaign garnering 450M total impressions including 10M+ YouTube views from 11 countries.Created an iconic women’s underwear campaign that won a Clio Image Award and garnered 161M digital impressions globally, with 1.4M Facebook users and 2.2M YouTube viewers, generating $5.5M in free media coverage for Every Mother Counts.• Launched cK One apparel in 45 countries in a partnership with MTV targeting the youth market. Garnered 2.5B paid and earned touch points worldwide, reaching 840M people online, 340M on TV and 20M on Facebook.
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  • Calvin Klein
    Vice President, Print & Broadcast Production – Crk Advertising
    Calvin Klein 2001 - 2006
    New York, New York, Us
    Brought on board in a dual role directing print and film production globally (including casting and talent management) across all product categories and advertising categories, managing a budget of $15M to $20M annually. Recruited and managed a top team of highly talented, creative professionals. Streamlined processes to achieve performance gains. Spearheaded global marketing as brand steward working closely with Mr. Calvin Klein in bringing his creative visions to life across diverse innovative media campaigns aligned to strategic business objectives that quickly earned icon status. • Key contributor in positioning Calvin Klein as an attractive target for $630M+ acquisition by PVH in 2003. • Won FIFA Award for Women’s Luxury Fragrance of the Year; launched the fragrance product sector, creating a sustainable revenue stream with cK One, Eternity and Euphoria in collaboration with renowned Creative Director Fabien Baron. ---------------------------------Earlier experience in roles with marketing agencies Toth Brand Imaging, Arnell Brand Imaging and more.
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  • Arnell Group
    Executive Producer
    Arnell Group 1997 - 2001
    Us
    Arnell Brand Imaging + Toth Brand Imaging working on Samsung, Hanes, Nautica, Tommy Hilfiger, FILA, Wrangler and more.
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Melisa Goldie Skills

Leadership Product Marketing Shareholder Value Marketing Transformation Social Media Fashion Industry Strategic Partnerships Executive Management Digital Strategy Brand Development Marketing Budget Management Tactical Management Revenue And Profit Growth Brand Licensing Thought Leadership Digital Media Business Development International Marketing Digital Marketing Visionary Leadership Advertising Integrated Marketing Strategic Planning Photography Business Insights Integrated Brand Marketing Clio Image Award Increasing Brand Awareness Cross Channel Marketing Consumer Engagement Consumer Facing Campaigns Luxury Goods 360 Campaigns Strategic Leadership Creative Strategy Apparel Financial Analysis Social Media Marketing Creative Direction Integrated Social Media Marketing Strategic Brand Positioning Brand Positioning Strategies Global Marketing Penetration Multichannel Marketing Brand Management Marketing Strategy Mergers And Acquisitions Marketing Roi Performance Management Multi Media Marketing Campaigns

Melisa Goldie Education Details

  • Pratt Institute
    Pratt Institute
    Photography

Frequently Asked Questions about Melisa Goldie

What company does Melisa Goldie work for?

Melisa Goldie works for Goldie Collective, Llc

What is Melisa Goldie's role at the current company?

Melisa Goldie's current role is Fractional Chief Brand + Marketing Officer.

What is Melisa Goldie's email address?

Melisa Goldie's email address is melisag@ck.com

What is Melisa Goldie's direct phone number?

Melisa Goldie's direct phone number is +191732*****

What schools did Melisa Goldie attend?

Melisa Goldie attended Pratt Institute.

What skills is Melisa Goldie known for?

Melisa Goldie has skills like Leadership, Product Marketing, Shareholder Value, Marketing Transformation, Social Media, Fashion Industry, Strategic Partnerships, Executive Management, Digital Strategy, Brand Development, Marketing Budget Management, Tactical Management.

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