Melisa Huang Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Launched go-to-market strategy for Fantuan's rebranded English version in 40 cities.
• Implemented effective marketing strategies to boost Daily Active Users (DAU) and enhance user retention.
• Developed product positioning and strategies by thoroughly understanding user needs, product roadmap, market trends, and competitive dynamics in different cities.
• Collaborated with Product, Business Development, and City Marketing teams to create comprehensive go-to-market plans.
• Orchestrated and executed monthly campaigns across all cities in North America.
• Leveraged data analysis to derive valuable insights, formulate hypotheses, and proactively propose opportunities for increasing conversion rates.

Vancouver, Canada Area

• Deliver data to the marketing team through featured reports, aiming to enhance the effectiveness of marketing events.
• Extract data for various departments, ensuring compliance with all data management policies and procedures.
• Create and maintain automated dashboards and reports using SQL and SSRS.
• Conduct ad hoc analyses and prepare reports for requests from operating managers on a consultative basis.
• Generate and analyze reports on event participation, revenue generation, and redemption percentage of marketing campaigns for assessing effectiveness.
• Collaborate with cross-functional teams, including Marketing, Operations, and IT, to achieve business results.

Vancouver, Canada Area

• Started as co-op, successful in getting a full time job offer.
• Built a cost analysis for printing materials, and reduced marketing printing cost
• Maintained up-to-date promotional signage at the site level
• Draft Promotion's Contest Conditions and Internal memos
• Liaised with site's media purchasing agency and printing companies
• Assisted in purchasing promotional materials

Austria

• Academic Consulting Project"Employment branding strategies for Greiner Group subsidies and plants in Pennsylvania and Mexico"
• Investigated external factors including labor standards and employee preferences in Pennsylvania and Mexico
• Analyzed potential attraction, recruitment and retention initiatives
• Delivered alternative HR practices and strategies
• Presented the project to headquarter HR managers and executives

Guatemala

• Managed multiple projects and high-volume daily workload
• Negotiated prices and deadlines while built a strong relationship with suppliers and stakeholders.
• revised yearly contracts with suppliers.
• Multitasked in different areas; marketing, customer service, finance and HR
• Managed and created content for social media accounts
• Developed branding and design guidelines for menus, signs, ads, flyers, etc..

Guatemala

• Created designs and contents for digital and printing materials (banners, package, flyers, logos etc)
• Assisted on brainstorming ideas for marketing campaigns

• Planned budget and cost analysis for employees’ Christmas gifts and annual parties
• Saved managers time by handled and translated incoming and outgoing phone calls and documents in Spanish and Cantonese.
• Calculated yearly compensation

Master Of Global Business, International Business

Activities and Societies: Relevant Courses: • North American Business Context • Asian Business Context • European Business Context •.

Master Of Global Business （Exchange)

Activities and Societies: Relevant Courses: • European Business Context • Global Leadership and Cultural Intelligence • Cross-Cultural.

Master Global Business (Exchange)

Activities and Societies: Courses: • Asian Business Context • Global Leadership and Cultural Intelligence • Cross-Cultural Consulting.

Diploma In Business Administration., Business Administration And Management, General

Certificate In Business Adminitration., Business Administration And Management, General

Bachelor Of Communication And Design., Communication And Media Studies, Magna Cum Laude

Technical Of Graphic Design, Graphic Design

Licenciatura En Comunicación Y Diseño., Communication And Design, Magna Cum Laude

High School, Bachiller En Ciencia Y Letra, Science And Communication

Part Time Course, Relational Database Design And Sql