With more than 10 years of experience in the Design Industry, I began my creative journey as a graffiti artist. I evolved my craft into a career as an Art Director, leading design teams for international brands such as Applebee's and Dairy Queen. During this time, I directed campaigns that levated brand presence. My role required a blend of creativity, strategic thinking, and leadership, which I’ve consistently applied throughout my career.In 2011, I founded an independent design studio in Germany, specializing in creative concepts and visual communication for public events. Our work with clients across Europe demonstrated my ability to deliver innovative, culturally sensitive designs that resonate globally. Simultaneously, I co-founded a non-profit Art & Culture project in Mexico, promoting local artists and cultivating a thriving creative community.Currently, I am a UX/UI Expert for the Mercedes me App, deeply committed to enhancing user satisfaction. I lead efforts to push new features and redesign the app to serve user needs better while ensuring alignment with the business goals of Mercedes-Benz. My approach involves thorough user research, iterative prototyping, and crafting implementation-ready interfaces that not only meet but exceed user expectations. My design philosophy centers on the belief that technology should be functional and emotionally engaging. I am passionate about merging aesthetic beauty with user-friendly functionality, ensuring that every product I work on not only meets but exceeds user expectations. Collaboration is key to my approach, and I thrive in cross-functional teams, working closely with engineers, product managers, and stakeholders to bring innovative ideas to life.