Melisa Pacheco Email & Phone Number

United States

Austin, Texas, United States

• Lead the Global Email Marketing team in planning, strategizing, executing, and optimizing email programs on a global scale. Demonstrated expertise in privacy laws, pipeline metrics, and continuous improvements in email.
• Act as a strategic partner and trusted advisor on email topics for global teams including Lifecycle, Demand Generation, Customer Marketing, Events, and Content.
• Direct global email campaigns that increase pipeline contribution.
• Mentor direct reports to support their professional growth and career development.
• Improved efficiency by 10% in email requests and tasks assignment by establishing agile processes and best practices and revamping email design to ensure accessibility.
• Manage email programs like one-offs, nurtures, webinars, newsletters, and autoresponders, with goals spanning awareness, lead conversion, onboarding, retention, cross-selling, upselling, and enhancing customer.

Austin, Texas, United States

• Key team member in driving a cultural shift within the marketing organization during a major technological and business transformation.
• Developed and delivered a 5-star Digital Learning library with 40+ hours of Marketo training to 300+ marketers in Demand Generation and Demand Automation teams.
• Proficient in simplifying technical jargon for non-technical audiences.
• Created an internal landing page that boosted engagement and traffic by 780% within 6 months.
• Collaborated with Adobe to customize a Marketo enablement plan for IBM, targeted by job levels, to prepare IBM's Demand Automation community for the Adobe Certified Expert – Marketo Engage Business Practitioner.
• Enhanced completion rates of Demand Generation educational materials by 67%.

Austin, Texas, United States

• Developed an email execution dashboard and calendar for performance tracking, timing optimization, and insights.
• Provided automation and email marketing support for a $3 billion business unit, resulting in a 13% YoY increase in responses.
• Increase email open rate by 93.55% and improved quarterly email deliverability by 14.95%
• Created a new strategic segmentation achieving a historical Open Rate of 61.11% and a CTR of 45.70%.
• Boosted event invite email Open Rate from 5.22% to 23.64% in 9 months, with CTR increasing from.35% to 5.17%.

Austin Y Alrededores, Texas, Estados Unidos

• Collaborated and played a consulting role with go-to-market strategists to implement and support targeted, multi-channel marketing campaigns based on behavioral customer and prospect data globally.
• Automated and streamlined response and lead flow webinars, content syndication, and paid social, boosting CRM leads by +300 through flowchart optimization.
• Consistently exceeded IBM and Industry benchmarks for email KPIs by strategically executing and optimizing campaigns, leveraging historical data, and employing practices such as A/B testing, dynamic content, and.
• Led the transition from standard email nurture to dynamic, product-based email strategy in collaboration with the go-to-market team.

Guadalajara Y Alrededores, México

• Communication Strategies to engage the employee with the brand.
• Audiovisual content: writing, directing, editing and producing.
• Advisory for IBM Executives to position the IBM Strategy with the employees.
• Member of the Core Team for the 40 years commemorative events of IBM Guadalajara including: 9 months of planning, +500 volunteers involved, +6000 people engaged, 14 projects for different audiences, 2 historical.

Guadalajara Y Alrededores, México

Social media content and schedule.

Guadalajara Y Alrededores, México

Design of Geography's iBook and its translation for Bilingual Charles Darwin Middle School.

Guadalajara Y Alrededores, México

Elaboration of the corporate guidelines for the company "Sticky Charles" at Guadalajara, Jalisco.

Guadalajara Y Alrededores, México

Screenwriter and producer of the web serie "De Reversa" Season 1 and 2.

Guadalajara Y Alrededores, México

Documental "La Vega Navega" of entrepreneurs women working in the company "Bonam" in Teuchitlán Jalisco.

Hostess. TV Show: "Capirotada".Locution. Radio Program "Déjame TECuento".

Degree In Communication And Digital Media, Communications

Usd Summer Exchange Program, Communications

Activities and Societies: - Social Entrepreneurship - U.S. Media and Culture June 1st - 25th, 2015