Melisa Arrázola Email & Phone Number

Responsible for implementing the 100,000 Strong in the Americas (100K) initiative’s communications and marketing strategy. This involves promoting all program elements in coordination with the Program Director, Partners senior management, the U.S. Department of State Bureau of Western Hemisphere Affairs (DOS/WHA), and other stakeholders.- Support outreach, communications, and marketing strategies for partnership development/fundraising, promotion of grant competitions and other program opportunities, materials creation, and event planning.- Lead 100K digital marketing efforts in coordination with Partners‘Communications, Marketing, and Innovation Unit.- Daily program functions as it relates to messaging to diverse audiences, amplifying program visibility, sharing the impact of grant activities on program participants, managing relationships with key stakeholders, and other responsibilities as relates to the 100K program, its operations, and fundraising efforts.

Barranquilla, Atlántico, Colombia

In charge of the marketing, advertising and communications strategy of the different B2B brands of Procaps. Among my main functions are:Control and monitoring of the advertising and marketing budget.Supplier Management. Development and execution of strategic marketing plan, campaign construction, creative copy, briefing construction, content management and digital marketing indicators.Development of promotional material for B2B Brands and endomarketing areas. Management and logistics of Corporate Events.Execution of stand for international fairs.Customer service.

Barranquilla, Atlántico, Colombia

The role of House Director involves the management of the different ecosystems that make up LYD HOUSE. Among the main functions are: Marketing and Experience: Manage and develop activities around events, coworking, sales, marketing and experience, for the community and external public.Hospitality Operations: In this function, time is distributed in the supervision of the internal management and maintenance of the facilities, in addition to the scheduled tours within and assistance to the members of the community.Administration: Provide support to various administrative areas, paying special attention to human resources and accounting.

Barranquilla, Colombia

In this position, the role of the founder was the idealization, execution, and materialization of the company. During the process, I participated in the different stages of the development of an enterprise. Among the main functions are: Build and mantain corporate relationships with commercial entities that could be profitable for the company.Supervise and develop administrative projects.Develop competitive products and services in the market.Manage accounts from different sectors and industries.Art direction for the optimal development of innovative proposals.Coordinate the production, management, and organization of BTL, activations, events, and logistics production. Also ephemeral spaces such as commercial stands, bazaars, and itinerant facilities, among others.

Buenos Aires, Argentina

This position involved content authorship for the Content Management System of the NIKE project, a platform in charge of updating digital content worldwide.Main responsibilities:Respond to daily requests to update the site through the Content Management System (CQ).Maintain the status of project documents to monitor the work.Communicate with the quality control and management departments, based in New York and Singapore. Maintain an active dialogue in order to activate digital platforms on time and without obstacles.

Master En Dirección De Marketing Y Gestión Comercial, Business, Management, Marketing, And Related Support Services

Master Dirección En Marketing Y Gestión Comercial, Business, Management, Marketing, And Related Support Services

Diplomado En Marketing Digital, Marketing

Advertising, Public Relations, Advertising, And Applied Communication

Posgrado De Planning Creativo, Publicidad

Planning creativo, un área que pone a prueba el pensamiento creativo, estratégico, sistémico y conceptual. Con la intención –entre otras.

Copywriting, Advertising

Education record