Melis Eldem Özgür Email & Phone Number

London, GB

London, GB

London, GB

• Leading a multidisciplinary Agile squad of professionals with Marketing, Product Development, UX & Journey Design, Delivery Operations, Full Stack Development, and Quality Assurance expertises to set and execute the.
• Responsible from increasing digital sales thru marketing activities & journey improvements
• Building new digital exclusive products targeting digital customers
• Building simpler digital acquisition experiences both in web & app
• Executing 360 communication plans for digital experience and digital exclusive products awareness
• Leading Vodafone's Digital First Omnichannel Transformation for wholistic experience in all channels (online to offline & offline to online)

London, GB

• Marketing Strategy Lead / Manager at Drive SquadSetting Vodafone Turkey's Digital Marketing Strategy - Growth Strategy and Execution of all consumer business lines; user acquisition, growth, marketplace:
• In performance marketing, SEO and content marketing, personalization, martech and growth hacking strategies
• Mainly target to growth; Digital acquisition for mobile and broadband, Digital device sales, Marketplace sales and Digital users & interactions thru upper funnel & owned media actions and personalization & growth.
• Manage A&R budget for data driven optimization & personalization of paid media and content marketing.

London, GB

Responsible for conceptualizing, developing and leading omni-channel, data-driven and digital first marketing strategies and 360 marketing plans. - Led stakeholders (Digital Channels, UX/UI, Product, Pricing, Analytics, Biddable Media) from different agile teams and translate these strategies into actionable plans that increase customer acquisition while.

London, GB

Managed youth segment P&L under FreeZone sub-brand making 28% of total base & total revenue with the accountabilities related to core business, customer and revenue growth, digitalization and brand health managing.- Led game changing market initiatives which resulted with 1.5 times better net customer addition and YoY 25% revenue growth.- Relaunched youth.

London, GB

Managed Vodafone Turkey’s network platform and 360 marketing plan by managing 30% of Vodafone’s publicity budget. Steer annual network roll-out investment plan in line with commercial and communication strategy.- Localized global Vodafone network branding guidelines and created 2018 Gold Effie Winner- “Network Re-Branding Project”.- Planned and executed.

London, GB

Responsible for Vodafone Turkey’s Mobile Application (my Vodafone, my Wallet and Digital Loyalty apps) Strategy & Innovation Process- Relaunched my Vodafone application, becoming most downloaded Turkish App in Sep'16.- Launched Vodafone Turkey’s First Digital Loyalty program «Monday Surprise« in my Vodafone app, reaching highest ever participation in.

Redmond, Washington, US

Define Internet of Things (IoT) strategies & solutions for Turkish companies mainly using Microsoft’s IoT Solutions. Understand Azure Machine Learning technologies.Research successful IoT implementations in the world.Investigate the Turkish market and come up with opportunities with specific industry knowledge that can benefit from IoT solutions.Identify.

Istanbul, Turkey, TR

Consumer Marketing / Mass Segment- Mobile Internet Product Management & Strategy Building- Revenue Management- VAS / Internet Pricing & AnalysisPlan and implement marketing plan and policies to ensure adequate penetration, market share, product positioning, growth and performance.Develop pricing strategy to maximize current and future revenue and market.

Istanbul, Istanbul, TR

Bachelor'S Degree, Chemical Engineering

Master Of Business Administration (Mba), Business Administration And Management, General

Abitur