Melis Eldem Özgür Email & Phone Number

London, Gb

London, Gb

London, Gb

Leading a multidisciplinary Agile squad of professionals with Marketing, Product Development, UX & Journey Design, Delivery Operations, Full Stack Development, and Quality Assurance expertises to set and execute the growth strategy of digital acquisition channel.• Responsible from increasing digital sales thru marketing activities & journey improvements• Building new digital exclusive products targeting digital customers• Building simpler digital acquisition experiences both in web & app• Executing 360 communication plans for digital experience and digital exclusive products awareness• Leading Vodafone's Digital First Omnichannel Transformation for wholistic experience in all channels (online to offline & offline to online)

London, Gb

Marketing Strategy Lead / Manager at Drive SquadSetting Vodafone Turkey's Digital Marketing Strategy - Growth Strategy and Execution of all consumer business lines; user acquisition, growth, marketplace:• In performance marketing, SEO and content marketing, personalization, martech and growth hacking strategies• Mainly target to growth; Digital acquisition for mobile and broadband, Digital device sales, Marketplace sales and Digital users & interactions thru upper funnel & owned media actions and personalization & growth hacking activities.• Manage A&R budget for data driven optimization & personalization of paid media and content marketing.

London, Gb

Responsible for conceptualizing, developing and leading omni-channel, data-driven and digital first marketing strategies and 360 marketing plans. - Led stakeholders (Digital Channels, UX/UI, Product, Pricing, Analytics, Biddable Media) from different agile teams and translate these strategies into actionable plans that increase customer acquisition while optimizing ROI. - Developed and managed new sales channels and delivery methods to improve connectivity between digital and physical experience. - Created and managed new product, tariff and campaigns to increase digital channel traffic and sales by 270% and 400% respectively.- Worked with Vodafone Group as the spoke of digital acceleration projects related to digital experience and propositions.- Managed Marketing & Commercial leads in the team and coached others on digital marketing.

London, Gb

Managed youth segment P&L under FreeZone sub-brand making 28% of total base & total revenue with the accountabilities related to core business, customer and revenue growth, digitalization and brand health managing.- Led game changing market initiatives which resulted with 1.5 times better net customer addition and YoY 25% revenue growth.- Relaunched youth sub-brand Vodafone FreeZone by changing all brand que, segmentation and communication strategy.- Created Vodafone Turkey’s first digital only proposition and doubled youth digital sales.- Coordinated always on performance marketing communication and increased customer leads more than 600% in 1 month.- Managed sponsorships like Yemeksepeti and Cinema loyalty campaigns by using more than 6 mio TL sponsorship budget.

London, Gb

Managed Vodafone Turkey’s network platform and 360 marketing plan by managing 30% of Vodafone’s publicity budget. Steer annual network roll-out investment plan in line with commercial and communication strategy.- Localized global Vodafone network branding guidelines and created 2018 Gold Effie Winner- “Network Re-Branding Project”.- Planned and executed yearly network IMP for associated pillars; product, media, retail, digital, production, event and PR.- Coordinated internal stakeholders for initiative development and launch process of new network products and campaigns.- Executed experiential marketing events and sponsorships for network communication to touch target audience in daily life.- Developed and enhance the quality of clutter based coverage & drive input for network investments and commercial strategy.- Led technology board to strengthen the commercial RTB’s for network communication and competitive response.

London, Gb

Responsible for Vodafone Turkey’s Mobile Application (my Vodafone, my Wallet and Digital Loyalty apps) Strategy & Innovation Process- Relaunched my Vodafone application, becoming most downloaded Turkish App in Sep'16.- Launched Vodafone Turkey’s First Digital Loyalty program «Monday Surprise« in my Vodafone app, reaching highest ever participation in overall Vodafone campaigns and forced competition to launch similar programs like Salla Kazan in Turkcell and Sil Süpür in Turk Telekom. Became Vodafone Global Customer Experience Excellence Hero with this success.- Led insight and segment driven campaigns, resulting in 250% and 200% increase in digital loyalty and wallet active users respectively.- Designed and governed overall innovation strategy of Vodafone and launched internal innovation and intrapreneurship program.

Redmond, Washington, Us

Define Internet of Things (IoT) strategies & solutions for Turkish companies mainly using Microsoft’s IoT Solutions. Understand Azure Machine Learning technologies.Research successful IoT implementations in the world.Investigate the Turkish market and come up with opportunities with specific industry knowledge that can benefit from IoT solutions.Identify potential partners for Microsoft in IoT business.

Istanbul, Turkey, Tr

Consumer Marketing / Mass Segment- Mobile Internet Product Management & Strategy Building- Revenue Management- VAS / Internet Pricing & AnalysisPlan and implement marketing plan and policies to ensure adequate penetration, market share, product positioning, growth and performance.Develop pricing strategy to maximize current and future revenue and market share across different customer segments. Follow trends that indicate the need for new products and services, and oversee product development.Build strategic relationships with prospective clients and market participants to enhance vendors position and potential.

Istanbul, Istanbul, Tr

Bachelor'S Degree, Chemical Engineering

Master Of Business Administration (Mba), Business Administration And Management, General

Abitur