16+ years’ experience in the development and delivery of strategic marketing and sales initiatives in the television and entertainment industry. Expertise in Multicultural Marketing with in-depth experience with the Hispanic market. Fully fluent in Spanish.Generated over $30 million in advertising sales revenue; Directed strategic development and implementation of 150+ Hispanic bilingual integrated marketing communication campaigns with budgets ranging from $5K to $500K. Distributed over 1,500 hours of Spanish-language cultural television programming internationally to 40+ countries.Specialties:* Integrated Marketing & Media * Multicultural Sales & Marketing * Partnership Marketing* Strategic Partnerships * Direct Marketing * Advertising Sales* New Business Development * Digital Marketing * Marketing & Media Strategy * Marketing Communications * Content Distribution * Project Management
Listed skills include Integrated Marketing, Digital Media, Advertising, Digital Marketing, and 35 others.