Melissa Rivera Email & Phone Number

Woodcliff Lake, New Jersey, United States

• Develop and execute comprehensive marketing campaigns for Eduscape and partner solutions to drive demand generation and lead generation.• Create, curate, and optimize a variety of high-quality marketing materials, including social media content, newsletters, press releases, blog posts, and other digital assets.• Plan, coordinate, and manage both in-person and virtual events, such as conferences, trade shows, sales meetings, educational summits, and webinars.• Collaborate effectively with vendors and clients to ensure seamless event execution, from participant registration to post-event follow-up.• Handle administrative tasks related to event management efficiently, including data entry, list generation, and material preparation.• Utilize HubSpot to optimize marketing, email, and event operations.

Wayne, New Jersey, United States

• Lead the Paid Search and Search Engine Optimization (SEO) strategy and execution.• Develop, manage, and optimize integrated marketing campaigns across social advertising, content marketing, online reputation management, and social media engagement for clients.• Design and produce high-quality marketing materials using industry-standard software (e.g., Adobe Suite).• Analyze key performance indicators (KPIs) for regional and industry-specific campaigns to measure success and inform optimization strategies.• Maintain a pulse on industry trends and client needs through ongoing research and analysis.

Wayne, New Jersey, United States

• Assisted the CEO with WordPress site building, general content creation, and project management.• Managed accounts and communicated with clients about their campaigns, and touched base with their monthly reports.• Build and maintain target customer lists and databases for all marketing conversion and return on investments; create and present comprehensive reporting to various levels of leadership.

Suffern, New York, United States

• Ensuring all product and service-related content communicates the value of our brand in the customers’ language, including sales collateral, social media posts, newsletters, web copy, videos, case studies, blog posts, and more.• Leveraging market research, customer insights, and data analytics to develop and implement data-driven marketing strategies, ensuring a coordinated and impactful approach.• Leading the planning, execution, and measurement of service impact through engaging and strategic upsell campaigns.

Paramus, New Jersey, United States

• Leading and strategizing marketing operations in collaboration with the Marketing Manager.• Conceptualizing, developing, and executing compelling design concepts and marketing campaigns.• Conducting comprehensive SEO website audits to identify areas for improvement and implement strategies to optimize search engine visibility.• Utilizing data analytics to measure campaign performance and ensure alignment with established marketing goals and objectives.

Paramus, New Jersey, United States

• Supporting the General Manager in strategic development and execution.• Coordinating day-to-day operations such as designing and scheduling social media content, building Google My Business profiles for companies, and overseeing our website's performance and search presence.• Championing compliance with company policies and procedures.• Developing and maintaining optimized schedules.

Rutherford, Nj

• Spearheaded a collaborative industry event in NYC with Pitney Bowes and Oracle, fostering brand awareness and engagement among key decision-makers (chief compliance officers) from 50 leading financial institutions.• Conducted competitive intelligence analysis of marketing and sales materials to identify industry trends and inform strategic decision-making.• Supported lead-generation efforts through targeted outreach initiatives on LinkedIn and other professional platforms.

Little Falls, Nj

• Designing unique digital content for a range of social media platforms via Mail Chimp, Facebook, Twitter, and Instagram to attract new parents.• Managing enrollments and reporting analytics to measure engagement.• Hosting events with local business owners and community leaders to promote our brand.• Member of Little Falls Business Association

Paramus, Nj

• Representing the company on the store floor with positivity and enthusiasm to increase brand awareness and sales, excelling at customer service and product knowledge, and managing the register during checkout.• Hosting the shop floor whenever the traffic gets busier than usual.• Responsible for greeting customers at the front, determining needs, building rapport, and transferring those in need of help to any available sales associate to make sure the employees are kept busy while maintaining the flow cycle of the shop.• Organizing products on display during working hours and motivating those around me.