Melissa Alexander Email and Phone Number

Serve as an advisor to prominent healthcare corporations, investment firms, and professional services organizations, focusing on strategy, business development, market positioning, technology, and industry trends.

Sema4™ was a patient-centered health intelligence company focused on Precision Oncology, Women's Health, and Rare Diseases, dedicated to advancing healthcare through data-driven insights.In my role, I orchestrated transformative Precision Oncology partnerships with leading academic health systems, seamlessly integrating cutting-edge genomic solutions into point-of-care environments for improved healthcare outcomes. My extensive healthcare industry expertise allowed me to deliver impactful product demonstrations to C-level health system executives. Working closely with Executive Leadership, I was vital in conceiving the business model and software platform that underpin Clinical Genomic Solutions (CGS), a pioneering virtual clinical program focusing on genomic assessment and ongoing patient care. Through adept negotiation, I finalized Master Service Agreements and Statements of Work, enhancing operational efficiency and revenue and substantially contributing to the organization's success.

Product Manager and Owner of healow TeleVisits™, a HIPAA-compliant Telehealth Solution and RPM used by primary care and medical specialists and their patients. ✦ Collaborated with Exec Leadership to shape product strategy and craft detailed Product Requirement Documents for the healow app, patient portal, and eClinicalWorks EMR. ✦ Led rapid COVID-19 response development efforts, resulting in a 15-fold product adoption increase in three weeks. ✦ Orchestrated the successful launch of healow on-demand video/audio calls (h2h), driving 1 million patient enrollments within three months while managing complex dependencies. ✦ Mentored healow Product Managers, providing insights for epic and story creation, backlog planning, and overall product and project management. ✦ Applied Agile methodologies, creating epics and user stories in Jira. ✦ Managed strategic roadmaps to steer product development. ✦ Utilized diverse approaches, including surveys, concept testing, analytics tools, and A/B testing, to collect and manage critical product input. ✦ Established consistent customer engagement channels to align with user needs and unveil new products and design concepts. ✦ Quantified achievements through rigorous analysis of analytics, KPIs, and OKRs, ensuring effective goal alignment and progress measurement throughout the quarter. ✦ Strategically identified and engaged optimal partners to join the platform, overseeing all legal, software development, and procedural intricacies. ✦ Pioneered and managed the complete health and fitness tracker development lifecycle for the healow patient engagement platform, spanning the website and mobile app. ✦ Defined intuitive interface integration, enabling patients to seamlessly integrate health trackers with their healow accounts, thus empowering medical providers to oversee and address patients' chronic conditions beyond traditional clinical environments.

As a key contributor, I partnered directly with the CEO during a rapid company expansion, influencing Sales and Product Development. My successful efforts led to the onboarding of substantial multi-specialty practices and health systems. Within a cross-functional sales presentation team, I effectively showcased implementation strategies to potential clients. I orchestrated complex software customization projects, often within just eight weeks, managing swift roll-outs. Notably, I spearheaded eCW's inaugural telehealth implementation for UnitedHealth Group, earning praise from C-Level executives and fostering enduring engagement. Additionally, I played a pivotal role in defining the business model for our inaugural reseller, Electronic Health Records of Rhode Island (EHRRI), while delivering consistent sales and service support to EHRRI, healthcare systems, and clinicians in Rhode Island.

As an early leader, I built, guided, and inspired a team of 40+ Project Managers, contributing to the company's rise as a top ambulatory EHR software solution nationwide. I established foundational implementation department processes and procedures, which served as the framework to ensure seamless, on-time successful EHR system conversions for our valued customers. I collaborated with Dell to form a strategic partnership to offer out-of-the-box software+hardware solutions for eCW customers and co-developed a streamlined onboarding approach to ensure successful deployment. I led the EHR implementation for the Massachusetts e-Health Collaborative project (MAeHC) to over 600 Massachusetts healthcare entities, successfully transitioning them from paper to electronic records. Following the successful MAeHC initiative, I was invited by the NY Department of Health to recreate that achievement for the Take Care NY project in New York City. This endeavor converted over 1,500 NYC practices, hospital groups, and correctional facilities to eCW solutions.