Melissa Menzies Abraham Email & Phone Number

Austin, Texas, United States

New York, NY, US

New York, NY, US

LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange, and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their.

Atlanta, Georgia, US

• Manage strategic global client relationships with major technology companies including Dell, Microsoft, Google and Lenovo, consistently exceeding an individual quota of $4.8M and a team quota of $10M for the.
• Lead daily huddles and weekly sales calls to review team KPIs, exchange strategies, and motivate team in target attainment; team is consistently recognized for performance setting new records for highest quarterly.
• Maintain a team quota of more than $2.5M per quarter, with responsibility for oversight of 2 client directors, a campaign manager and 4 partner success managers, consistently achieving 115% to goal, with the highest.
• Establish clear individual sales roles for 2 client directors, clarified team responsibilities, and developed quarterly and annual plans for account growth, resulting in 121% revenue attainment across team accounts and.
• Led the re-initiation of working relationships with each client through implementation of regular calls and on-site visits by sales staff, resulting in significantly increased customer satisfaction and new lines of.
• Collaborate and earn trust with clients to understand their business and objectives in order to consult on a strategy that drives measurable business results

Atlanta, Georgia, US

• Managed relationships with Tier 1 IT vendors such as Dell, HP and Lenovo by creating global account strategies that allow resellers to retain and grow their existing clients while maximizing awareness and loyalty.
• Led an internal team of one campaign manager and two partner success reps in providing content, promotions, and insights to IT partners, maintaining an annual quota of more than $1.8M
• Educated clients on why and how to best use OneAffiniti’s marketing products in the most effective way to grow existing business partnerships
• Cultivated new business relationships through cold-calling, demonstrating product value, providing online demos, primarily presenting to C-level executives
• Led sales pitches, RFPs and relationship mapping as well as prepare and present quarterly and annual and business reviews

Austin, TX, US

• Managed all marketing and development projects for a social marketing and web application for SMB IT professionals, with direct oversight of one marketing specialist and two interns for the global technology marketplace
• Created Sales Enablement tools, such as an ROI calculator, to increase close rates by 18%
• Developed campaigns to drive brand awareness and engage current users in “habit-forming” activities that brought them back to Spiceworks while ensuring a unified experience for users across all marketing.
• Spearheaded and led a project with Sales and Development to create a feature in our Inventory app that could track Microsoft EOLs and other major events; Sales was able to drive additional revenue and present value.
• Oversaw and executed GTM plans for multiple product launches, successfully launching 2 major community products that drove over 100K engagements
• Partnered with cross-functional stakeholders to identify customer engagement opportunities and growing loyalty program by over 25%

Santa Clara, California, US

• Supervised marketing programs and co-marketing funds with key computer manufacturers (Dell and Lenovo) for North America, including measuring ROI and effectiveness of each program
• Led staff of two marketing professionals with a multimillion-dollar budget of co-marketing funds with all major computer manufacturers in North America

Round Rock, Texas, US

• Managed all retention and development programs for Corporate Accounts and created the Executive Business Review (EBR) tool to increase cross-sell/up-sell within existing accounts
• Conducted BiWeekly training of all new Account Executive hires to train on EBR as well as other Sales Enablement tools
• Oversaw Sales Enablement strategy and direction, product roadmap, and IT enhancements
• Tracked ROI and usage on marketing programs and worked closely with sales leadership to gain buy-in on key initiatives to drive additional revenue and increase close rates

Round Rock, Texas, US

• Developed, planned, forecasted, executed and tracked strategic marketing programs to create qualified demand for Dell's client, enterprise, software & peripheral products, driving revenue for the Public division.
• Managed the direct marketing contact strategies for Dell Federal, State and Local Government, Healthcare, K-12 and Higher Education segments and tracked leads and revenue generated by programs.
• Managed cross-functional teams including pricing analysts, market segmentation teams, database managers and external list brokers to ensure all programs feature the most compelling promotions, and target the.
• Worked closely with the sales teams on a daily basis to develop promotional programs to drive Dell's run rate business - approximately $1B annually.
• Awarded "Best Marketing Contributor" in Q2 of 2005 and Q1 of 2006
• Awarded Dell Peer-to-Peer Award in Q1 of 2008

• Managed strategic planning, creative development and cross-departmental execution of Motive's annual worldwide customer conference and user forum (Motivation).
• Created a marketing campaign for Motivation that increased customer, prospect and partner attendance by over 250%.
• Managed event, creative, copy writing, editing and Web development teams. Project managed field, product and channel marketing initiatives for Motivation.
• Developed and implemented new customer marketing materials and programs to deepen customer relationships and strengthen customer loyalty, including our most successful sales tool, the Forbes cover wrap case study.
• Awarded as a top performer within the first six months of employment.

US

• Developed and implemented nationwide event marketing programs featuring trade shows, seminars, sales incentive trips and national sales meetings.
• Ensured consistent corporate branding throughout all event-related material. This included customer-facing collateral and direct mail campaigns.
• Created, executed and tracked successful direct mail campaigns for acquisition strategies, up-sell opportunities, customer retention and win-back.
• Managed the overall logistics and marketing strategy of the Executive Briefing Center (EBC) including messaging, branding, event planning and scheduling, and communication to all sales channels.
• Managed multiple vendor relationships including system operations vendors, design/advertising agencies, event management companies, exhibit houses, etc.

Bachelor Of Science, Public Relations

Business Certificate Program, Business

Study Abroad Program