Melissa Ader Email & Phone Number

Miami/Fort Lauderdale Area

• Manage and execute strategic samplings and consumer outreach within an expanded, state-wide territory
• Spearhead quality, consistent program execution among KIND team members both in South Florida and remotely
• Uncover and negotiate impactful event opportunities and key partnerships throughout the state of Florida

Miami/Fort Lauderdale Area

• Own the KIND brand in South Florida, reaching new consumers and deepening loyalty through ongoing engagement
• Develop innovative marketing plans and sampling strategy, increasing awareness while converting trial to purchase
• Leverage a dynamic network of local influencers and partners in promoting KIND’s product and social mission
• Collaborate with Sales counterparts to determine market-level support in securing incremental retail opportunities
• Oversee and mentor Associate Field Marketing Manager in recruiting, onboarding and training a team of best-in-class Brand Ambassadors
• Work alongside Regional Field Marketing Manager to ensure local alignment on larger initiatives and programs

Miami/Fort Lauderdale Area

• Implement and support all national and regional marketing programs and initiatives
• Cultivate positive relationships with members of the media and our regional public relations firm
• Maintain an active online presence through social media channels like Facebook and Twitter
• Establish mutually beneficial partnerships with local schools, businesses and the community
• Develop engaging and effective press releases, monthly newsletters, ads and other collaterals
• Maximize sales potential through successful marketing strategies, sponsorships and events

Miami/Fort Lauderdale Area

• Manage various client accounts and special projects
• Lead all incoming business requests and contract pursuits
• Develop budgets, fee proposals and scope of work estimates for newly acquired accounts
• Coordinate regular public meetings and other large-scale events

Miami/Fort Lauderdale Area

• Draft press releases, newsletters and advertisements on behalf of our clients
• Build relationships with the media and other industry professionals as their daily point of contact
• Schedule and attend project briefings with local elected officials and key decision-makers

Miami/Fort Lauderdale Area

• Assist in the management of various client accounts including Costa Cruise Lines and Hertz
• Produce full-length case study campaigns for many existing clients such as AvMed and SunPass
• Write press releases and pitch letters targeted toward a variety of media outlets in South Florida

Miami/Fort Lauderdale Area

• Cover various local topics with a focus on City of South Miami government
• Participate in newsroom budget meetings
• Contributed more than 30 published articles over the course of both employment terms (Summer 2004 and Summer 2005)