Melissa Akdogan Email & Phone Number

Greater New York City Area

Greater New York City Area

• Created social content strategy and calendar for all existing social media channels• Managed all social media campaigns and day-to-day activities, including creating content, scheduling regular updates activemonitoring and engaging in dialogue when necessary• Developed strategies for paid social campaigns including promotions, contests, polls, ads, surveys and referral programs• Implemented SEO best practices and optimized website using a combination of resources; including on-site experience and SEO tools• Collaborated with internal teams to enhance design, usability, content and conversions of the website and web properties• Generated reporting on paid and unpaid initiatives and social engagement with recommended action items

Greater New York City Area

• Planned, executed and measured digital marketing campaigns; including paid search and paid social• Managed digital marketing tracking database and generated reporting at the end of each month with recommended action items• Developed content strategy for all existing social media channels and curated weekly content for each channel• Worked on building sales traction through b2b sales development and closed the first b2b sales deal of the company• Contributed to monthly event organization, event management and lead generation

Istanbul, Turkey

• Worked in the largest global FMCG account, responsible from all personal care category brands• Created tracking and brand equity reports for each brand, provided consulting on brand/competitor and market performances• Prepared cultural strategy and trendspotting reports from analysis of periodic survey and media data• Translated client marketing needs into appropriate research questions and research results into insights• Managed Shopper Marketing and Channel Optimization projects (proposal, implementation and reporting)• Communicated with global teams for idea exchanges and shared local success stories when relevant

Istanbul, Turkey

• Worked in the Applications & Services business group, managing short-term and long-term projects• Planned and executed a consumer campaign that increased consumption by 30% within three-months• Collaborated with the Evangelism and Education teams in organizing a University roadshow around Turkey• Worked in the making of the ‘Women Leaders in Technology Awards’ with the internal PR team and organized the awardceremony with the event management company in the Microsoft Turkey office• Designed brochures, posters, solution catalogues for Office applications and localized global campaigns and product subsites

Istanbul, Turkey

• Managed a shop-in-shop project for a hair care product line for the largest e-commerce website based in Turkey• Piloted market research on the global hair care e-commerce sales and strategies and produced ideas• Conducted online and in-store trade visits to identify strengths, weaknesses and competitive advantages• Developed an online database of Unilever products (name, images, product codes) for a global online retailer• Collaborated with the hair care category brand managers on developing digital promotions and campaigns

Istanbul, Turkey

• Conducted market research about venture deals in New York and London and identified trends• Compiled investment opportunities, and organized meetings with startups• Assigned with a major project: OTC (Over-the-Counter) products in Turkey• Identified opportunities and trends for the OTC market in Turkey• Calculated possible risks for the project, which led to coming up with a go or no-go decision

Istanbul, Turkey

• Compiled financial deals made by the company to execute auditing• Reconciled company's revenues, expenses, and ensured accuracy and completeness• Organized and evaluated sales agreements and monitored payments• Compiled and analyzed financial transactions to ensure they match provided detailed records• Worked as an assistant in meetings in client headquarters

Master'S Degree, Integrated Marketing, 3.90

Concentration: Digital Marketing Relevant Coursework: Honors Course “Real World Marketing”, Digital Marketing, Web Analytics, Social Media.

Bachelor’S Degree, Business Administration And Management

Concentrations: Marketing, Entrepreneurship and Economics

International Baccalaureate Diploma