Melissa Andersen Email & Phone Number

Portland, Oregon, Us

Trusted by parents, loved by teachers, and enjoyed by millions of children around the world, Vooks is the first streaming library of animated children's books designed to inspire the life long love of reading. This carefully curated, ad-free platform provides what we believe is the best reading experience available, giving parents and teachers the peace of mind that their children are enjoying the highest quality screen time, with content that engages a child's mind to learn vocabulary, reading fluency and wholesome life lessons, all while being endlessly entertained.As VP of Marketing and Business Development, my key objectives are to drive revenue, increase our subscriber base and engagement, and find new and innovative ways to tell our brand story, both directly to our customer and to potential partners. I oversee both the marketing and business development teams, create strategies that produce results, and ensure each team member is working to their highest and fullest potential.

Portland, Oregon, Us

As Marketing Director, I led our team in overall marketing efforts with a specific focus on email, blog, SMS, and social media. I was an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion and worked closely with the Senior Director of Marketing and executive level management. My primary goal was to deliver results via effective email, blog, SMS, and social media programs and campaigns to advance the Vooks reputation and growth in support of key marketing initiatives.• Developed and directed marketing strategy for email, blog, SMS, and social media• Executed on email, blog, and SMS campaigns from ideation to implementation • Leveraged automation to optimize results for email, blog, SMS, and social media• Managed junior team members in social media, customer retention, and lead acquisition• Produced regular reports and data analysis on channels/platforms in role’s purview to support company initiatives and make data driven decisions• Proposed recommendations to Senior Director of Marketing related to creation, implementation, adaptation, and assessment of strategy• Collaborated with marketing, creative, and production to develop a schedule of brand and product marketing messaging• Developed and executed an A/B testing strategy• Increased key email metrics from list size and engagement to conversion and sales• Maintained and optimized transactional and automated emails, partnering with e-commerce colleagues to ensure a seamless customer experience• Optimized site email capture• Continually proposed, executed, and evaluated methods to drive the acquisition of high-quality leads

Portland, Oregon, Us

Hygge & West makes accessible, handmade-in-the-USA wallpaper and home goods that bring joy by way of pattern into as many homes as possible. I developed and executed our brand messaging across all channels, including email/SMS marketing, social media, blog content, website copy, and paid advertising. I was also the main contact for our trade program, brand partners, and influencer collaborators and oversaw growth and development of these initiatives. When I wasn't writing or developing content, collaborating on creative, or growing our community, I analyzed data and ran A/B tests that led to small but effective strategy changes that drove growth and conversions. I collaborated on the successful launches of collections with Schoolhouse, Universal Studios, Coral & Tusk, Patch NYC, Lisel Jane Ashlock, and more, and contributed to year-over-year growth in sales volume, revenue, community, and brand recognition.

Malvern, Pennsylvania, Us

What are we but a collection of our stories? A Good Yarn was a creative service and blog dedicated to telling the stories behind the processes, people, and goods that find their way into our homes and our lives through compelling online and print content, from blogs, to magazines, to social media, and everything in between. I also led, developed, and managed the content/editorial, email, and social media strategies for a range of clients in the home and interiors industry, from large retailers to interior designers and television personalities.• Social media: Created and maintained active social media presence; developed strategy; grew engaged followings; managed ad campaigns; analyzed insights; and cultivated audience relationships• Content development: Wrote and executed informative, compelling, shareable, and on-brand digital and print content in the form of blog posts, website copy, email marketing, books, and online publications• Clients: DIY Network‘s Marnie Oursler/Marnie Custom Homes, HGTV’s The Cousins, Period Architecture, Hygge & West, Home Enrichment Company, And North, Barn Light Electric, Burkelman, Gracious Home, Kaufmann Mercantile, Genevieve Gorder, dbO Home, and more

Titusville, Fl, Us

Marnie Custom Homes is a luxury beach home building company and the star, along with founder Marnie Oursler, of DIY Networks' Big Beach Builds (premiering 2017). As Digital Content & Social Media Manager, I wrote and edited all online communications (blog and newsletter) for MarnieHomes.com and managed the social media presences of both Marnie Custom Homes and Marnie Oursler.

Web content writing/editing & social media strategy and implementation for HGTV's The Cousins (TV shows include: America's Most Desperate Kitchens, Cousins Undercover, Cousins On Call, and Kitchen Cousins) and their private company, Brunelleschi Construction

Brooklyn, Ny, Us

New York, Ny, Us

• Built and launched digital magazine and app; collaborated with Creative Director to develop brand identity and design magazine features; managed editorial contributors, partners, and calendar; grew staff• Developed, wrote, and edited magazine content and managed social media presence

Social Media Manager for Talde Brooklyn, Pork Slope, Thistle Hill Tavern, Talde Jersey City, and Carrino Provisions.

Founded with five other fellow kidney donors, this group's mission is to support and empower other living donors, protect donor rights, and address problems faced by the donor community.

Soho Tech Labs is a tech incubator based in NYC. In this role, I managed operations and editorial/community content for our company, as well as for two of our most promising start-ups, RebelMouse and CasaHop.• Developed brand tone and wrote site copy, email marketing, blog posts, and press outreach• Collaborated on social media strategy, product development, and customer support

London, Gb

As part of a small, fast-paced team, I took on a variety of duties and responsibilities relating to the development, implementation, and maintenance of social business collaboration tools within Pearson. I authored and edited communications around these tools, managed and engaged internal communities, and developed strategy for employee engagement, learning, and development for Pearson offices and business units around the globe.• Connected global workforce via internal online social and collaboration tool; led user training; managed team voice and communications• Conceptualized and launched social collaboration initiatives to boost employee engagement

• Developed print and digital client copy and content for company website, email marketing, and outreach

Boston, Ma, Us

London, Gb

As Assistant Editor/Project Manager, I was charged with the responsibility of overseeing the entire development - from conceptualization through sales and implementation - of higher education textbooks and their ancillary components. This included: content development, writing, and proofing; in-text and marketing copywriting; schedule and budget maintenance; liaising between authors, printers, and external vendors as well as intra- and inter-department colleagues; orchestrating, managing, and analyzing user reviews; and managing supplemental materials development. I managed the small details while keeping the big picture in mind, anticipated problems before they came to fruition, and made sure my Editor was armed and ready to face each day.

London, Gb

South Plainfield, Nj, Us

The newest member of an alternative-lifestyle industry magazine, my duties included: researching and writing bylined articles for national publication; proofreading and editing articles; writing and editing news bulletins, company profiles, and product reviews; organizing and developing the annual “Who’s Who” issue (the magazine’s largest issue); and other administrative tasks.

South Plainfield, Nj, Us

London, Gb

Bachelor Of Arts, Journalism & Media Studies

Education record