Marketing Communication Manager
CurrentAt Broker Exchange Network, I oversee marketing and communication activities for EnergyBin and BrokerBin:EnergyBin is a wholesale solar B2B exchange that connects buyers and sellers of solar equipment around the world. BrokerBin is the leading B2B IT exchange that connects IT resellers, professionals and wholesalers throughout 60 countries.Job Responsibilities:-Develop and implement B2B inbound marketing strategies-Oversee creative design and maintenance of websites to ensure positive user experience and SEO results that convert visitors to leads to customers-Create and manage advertising campaigns-Plan and write content for websites, blogs, social media, emails and print/online publications-Manage paid advertising and public relations campaigns-Plan and manage company exhibit opportunities at industry trade shows-Create sales materials and other print collateral-Prepare marketing reports via the collection, analysis and summary of market data-Conduct industry research, including competitive analysis, trends, opportunities and threats