Melissa Arp Email & Phone Number

Greater Denver Area

*Responsible for creation of Specialty Sales force, focusing on craft and import beers, for Coors Distributing*Target specific accounts and brands within my company that have true opportunity to reach new consumers and grow our business*Continue to lead Special Events and Concessions, Draft Services, and Quality

Denver, Co

* Manage three distinct departments for the company focusing on Retail Sales, Quality and Draft, and Special Events and Concessions* Directs the operation of assigned sales department within established budgets to meet Coors Distributing Company’s financial plan.* Over see and direct effective sales efforts for assigned area through recruitment, training development and evaluating personnel.* Assure quality of product, service and customer rapport through supervision of personnel and personal auditing in the trade to increase market distribution and sales.* Drive position relationships between CDC and assigned channel customer base; ensure that CDC meets customer standards of performance.

Greater Denver Area

*Manage events team for execution at all Denver area events and sponsorships*Manage concessions team for execution at all Denver area sporting and music venues (including the prestigous Red Rocks)*Work with suppliers / marketing to ensure all sponsorship agreements are met and executed.*Build strong working relationships with venue and / or event managers*Assure quality of product, service and customer rapport through supervision of team and personal auditing in the trade to increase market distribution and sales.