Melissa Hoff Email & Phone Number

I provide results-oriented, strategic business development coaching and marketing consulting to lawyers and law firms. By working closely with firm leadership to understand the firm’s goals and needs, I develop programs for lawyers and practice groups that align with the firm’s objectives and enhance individual performance. My experience both as an in-house marketer and as a consultant have provided me with the ability to think creatively and to develop and implement a variety of… Show more I provide results-oriented, strategic business development coaching and marketing consulting to lawyers and law firms. By working closely with firm leadership to understand the firm’s goals and needs, I develop programs for lawyers and practice groups that align with the firm’s objectives and enhance individual performance. My experience both as an in-house marketer and as a consultant have provided me with the ability to think creatively and to develop and implement a variety of strategic programs, including marketing and business development plans for firms, practice groups and individuals; client retention and satisfaction programs; and visibility and branding initiatives. My clients have included National, AmLaw 100, mid-sized and boutique firms.With over 20 years in the legal marketing industry, I have significant in-house and consulting experience. Prior to starting MBH Strategies, I was a partner at the Zeughauser Group, a consultancy that specializes in marketing and business management for AmLaw 100 firms. Prior to that, I led the marketing effort at 120-lawyer Garvey Schubert Barer and served as a Director in the marketing department at 430-lawyer Preston Gates & Ellis. I was also was a member of the Cooley Godward marketing team. During my tenure at Garvey Schubert Barer, I developed and implemented the firm’s branding and corporate identity campaign, which won first place in the Legal Marketing Association’s Your Honor Awards competition. A founding member of the Seattle Chapter of the Legal Marketing Association, I served as Chapter President in 2002 and again in 2015, followed by another term as LMA's West Region Board President in 2019. I earned my B.A. from Boston University. Show less

I am a Senior Advisor at Ackert and work with lawyers across the country to develop successful marketing and business development strategies. Through group and one-on-one coaching, I help lawyers achieve their goals as they learn to identify prospects, grow their network and cultivate new business.

I served as LMA West Region Vice President (2018), President (2019) and Immediate Past President (2020).

•Co-Executive Editor, Strategies: The Journal of Legal Marketing at Legal Marketing Association

Business management and marketing consulting for law firms.