Supports women-owned and women-led businesses with marketing and PR solutions. We strategize, plan, create and deploy effective campaigns. We work diligently to acquire earned media and we build organic and paid content. We analyze data and apply A/B tests for maximum returns. Other marketing responsibilities include: writing, photo and video editing, graphic designs, influencer marketing, email marketing, podcasts and web development.

Supported eos Products on managing Facebook and Instagram accounts. Responsibilities included the following tasks:- Building Facebook Canada's content calendar, link building and mocked creatives for Instagram Stories- Social Listening, KPI analytical reporting, scheduling and publishing content- Built Analytical and Social Media Presentations/Worksheets, A/B Testing, Desktop Research and Recommendations, Visual Asset and Vendor Management- Assisted Global Social Specialist on Social Media New Product Launches (i.e. Tropical Collection, FlavorLab and Moisture Hit Campaign)- Other adhoc projects/tasks included brainstorming on partnerships, guides, photo shoots, engagement and product sampling- Trained Social Media Coordinator

Bringing brands together to pursue like customers for a greater reach and more powerful voice.

Spearheaded marketing strategies and executed campaigns from start to finish. Managed digital all marketing platforms and PR agency. Worked with influencers, corporate marketing team on cross-promotions, sweepstakes, photo and video shoots, and brand partnerships. Handled media buying and consortia advertising. Created infographics, paid and organic content, SEO and SEM. Worked on Google Analytics, Google Business, Sprout Social, Facebook, Twitter, Instagram & Adobe Analytics. Photography and videography - capturing visual assets, editing photos and videos, planning photo shoots, organizing library and brand management. Updated website, hosted events and managed social media team.

Conceptualized and implemented digital and traditional marketing campaigns for the hotel, restaurant and rooftop bar. Worked with local influencers on cross-promotions and activations. Managed the hotel’s social media accounts - research, content, engagement, analytics and reporting. Performed SEO and SEM best practices. Coordinated and strategized marketing initiatives with colleagues, corporate team, digital and public relations. Supported sales team on marketing communications and design on digital banner ads, videos and promotions. Updated directories and photo library. Initiated paid digital and print ads. Worked with TimeOut New York and several publications. Coordinated photo shoots and VIP events. - 2016 Marketing Leadership Award Nominee- Opened Hyatt Times Square (currently known as Hyatt Centric Times Square) - Launched New Hyatt Brand in NYCProvided administrative support to the General Manager, managed VIP events, hotel brand conversion, scheduled travel, meetings, conference calls, and reservations, correspondence, meeting minutes, wrote memos and managed gift inventory. Facilitated VIP accommodations with the Operations team and Corporate team. Implemented safety, sustainability, and associate engagement projects.

Executive Assistant to the General Manager. Opening member focused on supporting the General Manager and skeletal team from accounting, sales, marketing, rooms, culinary, engineering and food & beverage.

Designed, created and distributed monthly in-room newsletter. Monitored and responded to online customer reviews. Created website for the Make-A-Wish Golf Charity Event, updating intranet for colleagues, writing and networked with executives/clients/customers, responded to media inquiries and supporting other annual events and projects.Provided administrative support to the General Manager, Managing Director and assisted Senior Vice President including scheduling, answering phone calls, email correspondence, ordering office supplies, created presentations, expense reports, handling VIP accommodations, booking air and ground transportation, gift certificates and accounts receivable checks.