Melissa Barton Email & Phone Number

St. Louis, Mo, Us

San Francisco, California, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

- Lead the Stifel Social Media Team, providing leadership and training to current associates, new hires, and interns- Develop and execute comprehensive social media strategy across multiple platforms- Create compelling and visually appealing content to effectively communicate brand initiatives and drive user engagement - currently maintain an all time high average engagement rate of 6.11%- Monitor industry trends and competitor activity to identify opportunities for innovation and maintain a competitive edge- Enforce data-driven approach to optimize content performance, utilizing analytics tools to identify trends and inform strategy adjustments- Implemented monthly, quarterly, and annual performance analyses to drive continuous improvement- Create and maintain editorial calendar to keep content fresh and relevant - Manage daily operations of brand accounts - including posting, community engagement, and reputation maintenance- Facilitate employee advocacy and engagement through data-driven strategy- Prepare and regularly conduct presentations regarding Stifel's social media program- Cultivate and maintain long-term strategic partnerships with key vendors- Oversee the functionality, integration, and use of third-party platforms including Seismic, LiveSocial, and Social Patrol- Spearheaded the pilot and eventual implementation of LinkedIn Sales Navigator for Stifel’s Financial Advisors- Occasionally collaborate with outside agencies to develop social media campaigns- Stay abreast of platform updates, algorithm changes, and best practices in social media marketing

St. Louis, Mo, Us

- Facilitated social media approval process for registered associates and acted as first point-of-contact on my team- Consulted associates to help achieve individual social media objectives - Contributed to Stifel being recognized as "Top Performer" on The Financial Marketing Institute's Social Media Experience - Wealth Management list in 2020 and 2021- Coordinated with other teams to bring corporate social media ideas to fruition - including in-house writers and designers- Acted as liaison between other departments and business units to coordinate digital efforts- Worked with vendors to build out new content management, content distribution, and compliance platforms (including Seismic, LiveSocial, and Proofpoint Social Patrol)- Developed training tools and educational materials, including guides, presentations, step-by-step videos, and FAQs

St. Louis, Missouri, Us

- Reviewed condition reports for vehicles in the Remarketing inventory - Facilitated vehicle movements to reconditioning vendors, dealerships, and other Enterprise Remarketing Groups - Created bi-weekly process to effectively inventory and distribute hundreds of spare keys

St. Louis, Missouri, Us