Direct a team of six direct reports leading the planning and strategy for marketing events to drive small format sales of the PepsiCo portfolio of beverages.• Analyze brand performance and volume trends to develop retail strategy and pricing for a $100 million revenue portfolio• Establish pricing and annual promotional calendars around marketing events to drive product sales and facilitate successful new product launch initiatives

Managed a team of seven direct reports across eight states and managed agency partner relationships. Maintained accountability for a $10 million advertising and marketing budget for the execution of strategic initiatives to build brand awareness through sports and music.• Engaged with marketing and creative teams for professional sports partners, including the Dallas Cowboys, Houston Rockets, and Memphis Grizzlies to create Pepsi and Mt. Dew brand initiatives and multi-channel marketing campaigns. • Collaborated with host city officials to deliver best-in-class event marketing and coordination for several national sporting events including, Super Bowl LI in Houston and the NBA All Star Game in New Orleans• Led innovative brand pipeline launches, fortified consumer brand awareness, and initiated strategic penetrations to ensure relevance for each region and demographic

Navigated a complex customer relationship to negotiate customer agreements that delivered against annual operating plans • Aligned objectives and defined the strategy to drive profitability support the customer’s vision while maintaining profitability for the company• Developed pricing grids and promotional calendars for 1100 Valero stores nationwide generating sales of two million cases of product annually

Leveraged HQ assets to build brands and ASPs. Worked within a cross-functional team create brand awareness across Texas

Managed the regional C&G and Military key account portfolio and delivered growth objectives for wired key customers.