Melissa Belcher Email & Phone Number

Detroit, Michigan, United States

• Day-to-day remote responsibilities included assisting in overseeing operations for daily lunches with over 70 restaurants rotating between 50 sites, developing meticulous site guides containing information specific to each location for restaurants to thoroughly follow during popups, creating various marketing assets to dispatch to Fooda sites, rigorously communicating with an extensive network of restaurant partners, resolving Fooda site and restaurant scheduling issues and troubleshooting logistics including late restaurant arrivals and site related issues.• Bi-weekly onsite obligations included overseeing onsite popup execution, training newly on-boarded restaurant partners on Fooda policies and systems, promptly providing real-time onsite customer service to resolve issues directly with the consumer and ensuring that sites and restaurants were compliant with the local Health Department.

Madison Heights, Mi

• Was responsible for simultaneously managing day-to-day event and overall tour logistics for several mobile, experiential B2C activations for the NHL, American Eagle, Sprint, Meijer, XPO, American Legacy Magazine and the American Welding Society. • Was accountable for identifying brand to consumer engagement opportunities within each mobile tour, researching, venue outreach, site coordination with on-site lead coordinator, reviewing routing logistics and tour schedules, booking travel and hotels and managing premium inventories and event properties. Additionally responsible for working with clients to conduct proper product training, developing detailed event run of show documentation and managing the overall activation experience ranging from the site appearance, guest engagement, team performance and additional functioning properties while concurrently identifying opportunities for heightening engagement.

Greater Los Angeles Area

• Assisted the Lead Event Manager of the 2017 Amber Rose Weekend with sponsorship procurement, vendor activation ideation, operations and logistics, securing of talent and entertainment, along with staffing and overall management of experiential marketing activations for the Amber Rose Awareness Walk and First Annual Women's Conference. • Developed strategic campaign and project-based timelines while managing and overseeing project life cycles through monitoring and tracking deliverables and performance.• Worked directly with clients to cultivate creative content and brand languageutilized for cross functional campaigns and brand collateral.

Los Angeles, California

• Worked directly with media, influencers and clients to organize OUE Skyspace LA’s numerous launch events in addition to assisting with managing numerous Jelmar and Intel events.• Aided the U.S. Bank Tower-OUE Skyspace LA and Jelmar, LLC account teams in drafting strategic pitches and news releases, organizing targeted media lists, monitoring and tracking media coverage and conducted research for various account projects.

Birmingham, Michigan

Assisted the Nationwide Portfolio Management team with research, analytics, and reporting while utilizing software including MBOX, Mediatools 5.0, and Improve. Gained valuable experience being part of the winning team for the companywide intern competition that encompassed increasing Outback Steakhouse’s ROI by developing tactics, creative, and budget allocation for a multi-platform campaign and annual media plan.

Bowling Green State University

Was responsible for promoting the city of Bowling Green, Ohio along with its amenities and various possessions offered to visitors. Also responsible for creating group tours and marketing campaigns, story boarding, and filming and editing promotional videos for the city of Bowling Green.

Bowling Green, Ohio

Bowling Green, Ohio

Assisted with multiple live concert productions ranging from interviewing artists/bands to camera and audio operations. Worked alongside editing teams post production, to design broadcast ready copies to be aired on a local PBS affiliate station in Bowling Green, Ohio.

Bowling Green, Oh

“On-Air-Talent” for a live television show that was aired weekly by a student ran media organization (BG24) at Bowling Green State University.Was responsible for producing packages, researching topics, booking guests, and writing and producing scripts and rundowns.

Bgsu

Master Of Arts (M.A.), Strategic Public Relations

Graduate student studying Strategic Public Relations at USC's Annenberg School for Communication and Journalism.

Bachelor Of Arts - Ba, Telecommunications

Bachelor Of Arts (B.A.), Telecommunications, 3.5

Activities and Societies: • National Society of Leadership and Success, Sigma Alpha Pi Chapter Member • Telecommunications Student.

Education record