Sales Growth Analyst for Feminine Care business at Walmart. Discovering pockets of growth and maximizing funds.

Leader of the P&G Sam’s Club category advisor team, specifically advising on Baby Care and Paper Goods categories. Highlight:- Working directly with Senior Merchants to develop winning category strategies

Mined multiple sources of data weekly, deriving measurable insights, and translating complex results, advising Walmart executives on making data-based decisions to grow their Feminine Care business. Led 2 direct reports, answered, and anticipated critical business questions and opportunities related to consumer customer digital, market, and share performance based on analytical expertise, data, system knowledge and business insights. Initiated market research studies, direct operations, and review findings to optimize marketing approaches.Highlights:- Co-leader of Procter and Gamble’s LatinX network, supporting the organization’s Latino community.- Achieved 2019 and 2020 Category Advisor Team of the Year Awards in Consumables.- Grew Walmart sales and market share

Provided weekly sales analyses and monthly business deep dives leveraging a wide variety of analytical tools including Nielsen and Retail Link developing a strong advisory relationship. Led the Applied Predictive Technologies (APT) tool, providing analytics to validate and maximize merchandising and distribution decisions. Leveraged market knowledge and leadership abilities, driving profit increases.Highlights:- Consulted with senior buyers, driving category topline and bottom-line growth.

Collaborated with key stakeholders, building a relationship with category managers, improving business trends with streamlined and enhanced merchandising tactics. Worked closely with the leadership team to develop and implement effective marketing strategies. Directly oversaw one new hire, investing time in their growth, accelerating their sales capabilities and analytical skills.Highlights:- Oversaw a $13 million budget for the organization’s paper business, advancing skills in trade fund management. - Successfully sold new distribution of Charmin and Puffs items.

Served as sole category advisor for feminine care, feminine hygiene, and family planning. Oversaw one category management specialist and one intern, developing strong plans to further enhance analytical skills. Highlights:- Drove profitable category and market share growth by providing thorough analyses on sales, market trends, and behavior using Nielsen database and shopper research.

Worked closely with the leadership team to develop and implement effective marketing strategies, aligning sales strategy with brand messaging across communication channels.Highlights:- Awarded 2013 Supplier of the Year for the consumables category by developing a collaborative partnership with Walmart.com- Exceeded eCommerce sales objectives and strategically sold increased distribution of Mr. Clean items to Walmart stores.

Updated account plans based on changing markets, customer conditions, and competitor activity. Drove new business development through lead generation and excellent service.- Achieved sales growth of 117%, totaling $20 million in eCommerce sales.- Directed web-based marketing campaigns including Cyber Week and Black Friday across the Oral-B and Braun brands.