Melissa Best

Melissa Best Email and Phone Number

Director Growth Marketing @ Sittercity
Augusta, GA, US
Melissa Best's Location
Greater Augusta Area, United States, United States
Melissa Best's Contact Details
About Melissa Best

With over 15 years of experience driving growth and transforming brands in the e-commerce, health and wellness, and children’s media industries, I bring a strategic, data-driven approach to digital marketing, brand management, and product development. As Head of Growth at Cali’s Books, I’ve increased revenue by 155% YoY, orchestrated viral campaigns, and built strong influencer and affiliate networks, resulting in sold-out products and heightened brand visibility. My marketing background spans launching new products, managing cross-functional teams, and balancing performance marketing with long-term brand growth. I’m passionate about creating customer-first strategies that align with business goals and delivering measurable results across platforms.

Melissa Best's Current Company Details
Sittercity

Sittercity

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Director Growth Marketing
Augusta, GA, US
Website:
sittercity.com
Employees:
989
Melissa Best Work Experience Details
  • Sittercity
    Director Growth Marketing
    Sittercity
    Augusta, Ga, Us
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  • Cali'S Books
    Head Of Marketing
    Cali'S Books Jan 2024 - Present
    Los Angeles, Us
    As Head of Growth at Cali’s Books, I lead all marketing and e-commerce efforts, driving revenue growth and optimizing customer acquisition strategies. I’ve spearheaded initiatives that resulted in a 155% year-over-year increase in revenue by implementing data-driven marketing campaigns, improving conversion rates, and enhancing the overall customer experience on the website. • Revenue Growth: Developed and executed comprehensive digital strategies across paid social, SEM, email marketing, and content marketing, driving significant revenue increases and maximizing ROI. • E-commerce Optimization: Led the optimization of website performance, focusing on conversion rate improvements and the user experience to enhance customer engagement and retention. • Paid Media & Affiliate Programs: Managed paid media efforts across platforms like Google, Facebook, and TikTok, while also growing affiliate partnerships to expand brand reach and customer acquisition. • Email Marketing Overhaul: Overhauled email marketing efforts using Klaviyo, leading to a 30% increase in year-over-year email revenue through segmentation, flow improvements, and creative testing. • Product Launches & Campaigns: Launched multiple new products and executed successful marketing campaigns that resonated with families and educators in the children’s books space. • Leadership & Team Management: Provided strategic direction to cross-functional teams, fostering collaboration between marketing, creative, and product teams to meet overall business objectives. • Brand Vision & Storytelling: Defined and executed a brand vision that resonates with diverse consumer segments, increasing brand awareness and driving engagement through educational products. Led efforts to establish cohesive brand messaging, aligning digital, social, and email channels to build a strong emotional connection with parents, grandparents, educators, and caregivers.
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  • Organicare, Llc
    Senior Director Of Digital Marketing
    Organicare, Llc May 2022 - Nov 2023
    Austin, Texas, Us
    • Oversee the entirety of the e-commerce strategy on Shopify Plus, establishing femiclear.com as a pivotal channel for customer engagement and business growth. Direct comprehensive marketing initiatives across Paid Media, Paid Social, Email & SMS campaigns, SEO, Brand Enhancement, and PR while ensuring website CRO is maximized for performance. Foster a culture of innovation and agility, championing a startup ethos to test and refine marketing methodologies, enhancing overall company efficacy.• Brand Strategy & Customer Insights: Led brand positioning and strategic messaging, transforming the FemiClear brand into a trusted leader in plant-derived wellness solutions. Leveraged consumer research and insights to build empathetic, purpose-driven narratives that connected with customers in sensitive health categories, significantly enhancing brand trust and customer loyalty.• Elevated company revenue by 33% within a year, achieving an outstanding Marketing Efficiency Ratio (MER) of 8.5+.• Achieved 136% uplift across CVS & Walgreens by using location-powered targeting to drive foot traffic into drugstores through display ads.• Drove 2000+ SMS signups from a TikTok ads test using a cash-back platform that drove in-store purchases. Customers could text photos of receipts to receive instant rebates to their Venmo accounts, providing rich first-party data to the brand.• Amplified organic search visibility, realizing a 231% surge in traffic within a nine-month timeframe.• Catalyzed email marketing with 300% YoY increase in revenue• Optimized Paid Search campaigns to surpass previous performance, delivering a 250% improvement in Return on Ad Spend (ROAS) year over year. Utilized Location Asset reporting in Google Ads to understand impact of ad dollars on retailer foot traffic.
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  • Taxslayer, Llc
    Director Of Digital Marketing
    Taxslayer, Llc Nov 2017 - Jun 2022
    Augusta, Ga, Us
    • Orchestrated a comprehensive SEO and content strategy to enhance online visibility and organic search performance. • Directed agency partnerships for Paid Search and SEO initiatives for TaxSlayer and its associated brands. • Executed A/B testing and innovative ad copy strategies to improve conversion rates and optimize user engagement. • Negotiated and fortified relationships with publishers, optimizing campaign strategies and managing budgets for affiliate marketing. • Collaborated with a digital agency to oversee the creation of high-quality content and landing pages focused on direct response for paid social campaigns. Analyzed performance data of paid social content, employing findings to continuously evolve marketing strategies.• Developed and led the strategy for display advertising, including media buying and close collaboration with creative teams on design and messaging.• Managed vendor partnerships with DSPs and utilized DMP tools like LiveRamp for targeted advertising.• Spearheaded improvements in website usability and customer experience through creative design and testing of landing pages and lead generation forms.• Elevated first-page keyword rankings by 414% year over year, significantly boosting organic search revenue by 28%.• Fostered a 60% growth in new customer acquisition through affiliate channels, while also achieving a 36% reduction in costs and a 26% increase in affiliate revenue.• Achieved a 36% incremental lift in ad conversions as indicated by Facebook’s Conversion Lift study.• Decreased e-file CPAs by 52% while increasing the number of new e-files from display advertising by 113%, which contributed to a 62% increase in revenue from this channel.• Earned the 2020 Internet Advertising Competition Award for an outstanding integrated advertising campaign.• Enhanced landing page conversion rates by 35% through strategic A/B testing and ongoing refinement.
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  • Augusta Sportswear
    Digital Marketing Director, B2B & B2C
    Augusta Sportswear Sep 2014 - Nov 2017
    Grovetown, Ga, Us
    • Conducted comprehensive research and due diligence to transition to a new PPC management company, aiming to enhance performance metrics such as cost reduction, revenue increase, and conversion optimization. • Negotiated and oversaw the integration of a tag management and customer data platform (Tealium), working closely with the IT department and an analytics vendor for the deployment of the service. • Collaborated with the Senior Vice President of Marketing in selecting and directing a branding agency tasked with renaming and rebranding the parent company, including competitive analysis and persona development. • Developed and presented customer journey mapping to the executive team, highlighting marketing opportunities and advocating for the adoption of broader top-of-funnel strategies. Handled product merchandising and data management for Magento Enterprise.• Led digital marketing strategies across four B2B and two B2C platforms, including PPC, SEO, retargeting, email marketing, social media, and affiliate marketing initiatives.• Executed the launch of two new B2C websites, featuring over 60,000 SKUs, in collaboration with a third-party development team, while also coordinating with SEO and PPC vendors for effective market entry strategies.• Designed and implemented a retargeting strategy for B2B websites, presenting campaigns and projected outcomes to the executive team for approval.• Orchestrated social media advertising campaigns on Facebook, Instagram, Twitter, and Pinterest; additionally, launched a brand ambassador program.• Planned and managed brand photo shoots, ensuring alignment with marketing objectives and brand image.• Managed partnerships with multiple agencies, ensuring cohesion and effectiveness in branding, PPC, SEO, and analytics efforts.• Spearheaded PPC campaigns critically augmented year-over-year revenue by 200%, increased average order value (AOV) by 10%, and uplifted the conversion rate by 81% on B2C websites.
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  • M3 Agency
    Digital Marketing Director
    M3 Agency Sep 2001 - Sep 2014
    Augusta, Georgia (Ga), Us
    Responsibilities include: • Coordinating and managing programmers, web developers, SEO specialists, PPC specialists and graphic designers to develop award winning responsive websites and online advertising campaigns• Managing targeted PPC & CPM campaigns with Google Adwords Search, Display & Shopping Campaigns and Facebook Advertising to build brand awareness, improve Cost Per Acquisition and ROI• Measuring & reporting success of marketing campaigns using Google Analytics & Facebook Insights• Creating email campaigns to drive website traffic and sales; measuring & learning from the campaigns to improve upon success in future campaigns• Managing content creation for clients’ SEO efforts to ensure proper linking, keywords and grammar usage• Editing and writing copy for websites, email blasts, mobile sites, blogs, online advertising, Facebook, Twitter, YouTube, etc.• Managing & optimizing web content for SEO for close to 300 websites (including ecommerce sites) to increase traffic, leads, conversions, etc.• Supervising and coordinating photographers on photo shoots for websites to ensure client satisfaction• Conducting sales meeting with clients to explain and sell agency services• Managing client accounts by determining marketing goals, budget and target market, then executing carefully crafted campaigns to achieve ROI• Training clients on Wordpress CMS• Creating proposals, tracking budgets and ensuring projects are on time and within budget• Designing award winning websitesSkills include:• Google Adwords Certified Partner, Google Analytics Certification• WordPress content management• Adobe Creative Cloud including Dreamweaver, Photoshop, InDesign and Illustrator• Microsoft Office Suite• Constant Contact, MailChimp email services• Facebook, Twitter, Hootsuite, YouTube, Instagram, Google+ for Business, Pinterest, Instagram• Attending Distilled SEO conferences & MOZ member• Creating & Managing Facebook, Twitter & Instagram Contests using Offerpop
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Melissa Best Skills

Google Adwords Seo Online Advertising Email Marketing Social Media Social Media Marketing Advertising Marketing Online Marketing Online Reputation Management Google Analytics Blogging Website Development Web Development Sem Mobile Marketing Digital Media Ppc Management Web Marketing Analytics Digital Marketing Facebook Digital Strategy Media Planning Wordpress Social Networking Marketing Strategy Search Engine Optimization Content Strategy E Commerce Affiliate Marketing Public Relations Twitter

Melissa Best Education Details

  • University Of South Carolina Aiken
    University Of South Carolina Aiken
    And Related Programs

Frequently Asked Questions about Melissa Best

What company does Melissa Best work for?

Melissa Best works for Sittercity

What is Melissa Best's role at the current company?

Melissa Best's current role is Director Growth Marketing.

What is Melissa Best's email address?

Melissa Best's email address is je****@****ogy.net

What is Melissa Best's direct phone number?

Melissa Best's direct phone number is +170630*****

What schools did Melissa Best attend?

Melissa Best attended University Of South Carolina Aiken.

What are some of Melissa Best's interests?

Melissa Best has interest in Science And Technology, Children, Education.

What skills is Melissa Best known for?

Melissa Best has skills like Google Adwords, Seo, Online Advertising, Email Marketing, Social Media, Social Media Marketing, Advertising, Marketing, Online Marketing, Online Reputation Management, Google Analytics, Blogging.

Who are Melissa Best's colleagues?

Melissa Best's colleagues are Ashley Stacks, Victoria Ramirez, Sydney Miller, Kathy Carr, Sara Grant, Denait Medhane, Yushica Thompson.

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