Melissa Blum

Melissa Blum Email and Phone Number

Revenue Accelerator and Relationship Builder | Retail Media, Programmatic and Performance Marketing @ The Trade Desk
Melissa Blum's Location
Boston, Massachusetts, United States, United States
Melissa Blum's Contact Details

Melissa Blum personal email

n/a

Melissa Blum phone numbers

About Melissa Blum

I am a passionate sales leader with 16 years of performance marketing and retail media & consulting experience. I have a proven track record of exceeding revenue expectations and building high functioning teams across my time in Ad Ops, Account Management, Sales and Sales Leadership. I am energized by working and winning as a team. I thrive in fast-paced environments and can successfully navigate ambiguity. I have a knack for grasping complexity quickly and leading strategic projects that require the ability to communicate that complexity effectively to a wide variety of stakeholders.I am a firm believer in the notion that hard work pays off and having fun along the way is paramount.

Melissa Blum's Current Company Details
The Trade Desk

The Trade Desk

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Revenue Accelerator and Relationship Builder | Retail Media, Programmatic and Performance Marketing
Website:
thetradedesk.com
Melissa Blum Work Experience Details
  • The Trade Desk
    Sr. Director Client Development - Retail
    The Trade Desk Oct 2024 - Present
    Ventura, Ca, Us
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  • Guidepoint
    Independent Media Consultant
    Guidepoint Mar 2024 - Oct 2024
    New York, Ny, Us
    Fractional consulting in the areas of beauty and hardlines industries, retail media, performance marketing and sales leadership.Sample clients: reputable global management consulting firm and a fortune 500 apparel retailer.
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  • Roundel
    Senior Manager, Partners Solution Group - Toys & Entertainment
    Roundel Jul 2022 - Jul 2024
    Minneapolis, Minnesota, Us
    Managed team of Sr. Account Executives and Account Managers tasked with providing media consulting for Target's largest Toys & Entertainment customers. Responsible for driving 9 figure annual revenue, comping +42% Y/Y.Q2 2023 Super Star Recipient
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  • Roundel
    Ulta Beauty @ Target Gtm Lead
    Roundel Mar 2021 - Aug 2022
    Minneapolis, Minnesota, Us
    Led Target monetization efforts for UB@T launch, which encompassed 30 new prestige beauty brands. Focused on data-driven marketing approach by developing omnichannel strategy positioned to drive positive ROI for brands.Generated incremental revenue and established playbook for how Roundel partners internally to drive strategic enterprise pillars.
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  • Roundel
    Beauty Account Director, Roundel
    Roundel Sep 2017 - Aug 2022
    Minneapolis, Minnesota, Us
    Developed, executed and managed marketing strategies across Target's priority Beauty vendors. Exceeded revenue quotas 2018-2022, delivering $30M in top line revenue.
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  • Target
    Senior Manager, Partner Solutions Group - Toys & Entertainment
    Target Jul 2022 - Jul 2024
    Minneapolis, Mn, Us
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  • Yahoo! Inc.
    Account Director - Retail & Qsr Vertical
    Yahoo! Inc. Oct 2015 - Jul 2017
    Sunnyvale, Ca, Us
    2016 M.A.R.K. Revenue Elite Performer
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  • Yahoo! Inc.
    Senior Account Executive - Agency Development
    Yahoo! Inc. Nov 2013 - Oct 2015
    Sunnyvale, Ca, Us
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  • Yahoo! Inc.
    Account Executive - Mid Market
    Yahoo! Inc. Oct 2011 - Oct 2013
    Sunnyvale, Ca, Us
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  • Yahoo! Inc.
    Account Manager
    Yahoo! Inc. Sep 2009 - Sep 2011
    Sunnyvale, Ca, Us
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  • Yahoo! Inc.
    Ad Operations Specialist
    Yahoo! Inc. Sep 2008 - Aug 2009
    Sunnyvale, Ca, Us
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Melissa Blum Skills

Online Advertising Display Advertising Ad Networks Digital Strategy Mobile Advertising Behavioral Targeting Digital Media Mobile Marketing Digital Marketing Lead Generation Strategy Social Media Marketing Advertising Sales Mobile Devices Web Analytics Doubleclick Brand Development Ad Exchanges Rich Media Direct Response

Melissa Blum Education Details

  • Babson College
    Babson College
    Marketing
  • Esade
    Esade
  • Lawrence Academy
    Lawrence Academy

Frequently Asked Questions about Melissa Blum

What company does Melissa Blum work for?

Melissa Blum works for The Trade Desk

What is Melissa Blum's role at the current company?

Melissa Blum's current role is Revenue Accelerator and Relationship Builder | Retail Media, Programmatic and Performance Marketing.

What is Melissa Blum's email address?

Melissa Blum's email address is me****@****get.com

What is Melissa Blum's direct phone number?

Melissa Blum's direct phone number is +197830*****

What schools did Melissa Blum attend?

Melissa Blum attended Babson College, Esade, Lawrence Academy.

What skills is Melissa Blum known for?

Melissa Blum has skills like Online Advertising, Display Advertising, Ad Networks, Digital Strategy, Mobile Advertising, Behavioral Targeting, Digital Media, Mobile Marketing, Digital Marketing, Lead Generation, Strategy, Social Media Marketing.

Who are Melissa Blum's colleagues?

Melissa Blum's colleagues are Tara Maguire, Carly Sousa, Abigail S., Ferdinand Schmitt-Besenthal, Dwina Deandra Subroto, Victor Amin, Lewis Sherlock.

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