Melissa Braithwaite

Melissa Braithwaite Email and Phone Number

Global Marketing and Communications | Product Marketing | Project Management | Master Planning @ BD
franklin lakes, new jersey, united states
Melissa Braithwaite's Location
Salt Lake City, Utah, United States, United States
Melissa Braithwaite's Contact Details

Melissa Braithwaite work email

Melissa Braithwaite personal email

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About Melissa Braithwaite

Ever since I was a child, I demonstrated a strong proclivity for social science, ranking within the 90 th percentile in social sciences. At the time, I had no idea what that meant. I have since discovered that it makes me a natural fit for marketing and product management. Today, you might find me researching for personas, reading up on current trends, analyzing campaign and web analytics, nailing down the perfect messaging, and meeting business objectives through strategic communications plans.I currently work in the highly regulated medical device and healthcare field, managing the marketing of products from inception to launch and collaborating with product managers to meet business goals through every aspect of downstream marketing: defining segments, refining value props and positioning, creating brands, leveraging storytelling to create carefully honed plans, and launching consistent messaging through the best channels. Enabling healthcare workers to easily find and understand how a product solves their needs and the needs of their patients brings me a great deal of satisfaction.I am passionate about discovering the heart of each problem, determining who needs each product, and dialing into how an audience’s mind works. I love knowing I’m helping billions of people around the world get the care they need so that they can live the life they want.I am interested in exploring opportunities to move more deeply into product management, leveraging my marketing background to achieve success and contribute strong value even more broadly.

Melissa Braithwaite's Current Company Details
BD
Global Marketing and Communications | Product Marketing | Project Management | Master Planning
franklin lakes, new jersey, united states
Website:
bd.com
Employees:
30997
Melissa Braithwaite Work Experience Details
  • Bd
    Global Marketing Communications Manager And Product Marketing Manager
    Bd Aug 2018 - Present
    Salt Lake City, Utah, United States
    ● Partnered with product management on global product launch, led customer and competitive research, including a pricing study to validate the value prop, created positioning and messaging, developed new branding and a full omni-channel plan and executed content development, exceeded first year budget goal by 10%. ● Implemented multi-product solution campaign, successfully leading cross-functional team of 8 and campaign planning.● Received 2 awards for contributions while acting as a volunteer product manager on product launch in addition to primary marketing role.● Developed go-to-market strategy, including account-based strategy and demand gen strategies.● Collaborated in developing segmentation, benefits ladders and customer journey maps in line with integrated strategy. ● Developing sales enablement tools for SaaS / healthcare IT product feature.
  • Bard Access Systems
    Associate Digital Marketing Communications Manager
    Bard Access Systems Jan 2016 - Aug 2018
    ● Conducted qualitative and quantitative studies to develop personas, by understanding audiences’ psychographics, beliefs, attitudes, behaviors, challenges, needs, and preferred communication channels, increasing effectiveness of campaigns.● Implemented the use of integrated marketing communications planning to increase organization and strategy for launches and campaigns.● Led all digital strategy and development for North America, increasing customer engagement.● Ensured timely delivery of content by leveraging influence with diverse group of stakeholders, including vendors.● Tracked and analyzed analytics, providing recommendations based on insights and adjusting campaigns accordingly.
  • Bard Access Systems
    Marketing Coordinator
    Bard Access Systems Apr 2013 - Apr 2016
    Salt Lake City, Utah, United States
    Collaborated with product managers and designers to develop print, video and trade show promotional collateral.●Researched and championed the increased use of digital advertising channels in the promotional mix.●Directed on-site trade show events and booth activities to educate potential customers about new and existing products.●Managed a speaker program, contracting influential, effective, and highly regarded speakers for trade show events.

Melissa Braithwaite Education Details

Frequently Asked Questions about Melissa Braithwaite

What company does Melissa Braithwaite work for?

Melissa Braithwaite works for Bd

What is Melissa Braithwaite's role at the current company?

Melissa Braithwaite's current role is Global Marketing and Communications | Product Marketing | Project Management | Master Planning.

What is Melissa Braithwaite's email address?

Melissa Braithwaite's email address is mb****@****ods.com

What is Melissa Braithwaite's direct phone number?

Melissa Braithwaite's direct phone number is (905) 747*****

What schools did Melissa Braithwaite attend?

Melissa Braithwaite attended Westminster College, Utah State University, University Of Utah.

Who are Melissa Braithwaite's colleagues?

Melissa Braithwaite's colleagues are Yoshiatsu Murata, Portia Mccray, Tonya Risewick, Jason Stubbs, Gleb Kolesnik, Andre Chanduszko, Arti Sharma.

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