With a decade of experience in Business Development, CRM Management, Social Selling, Lead Generation, and Event Promotion across North America, I partner with small businesses allowing them to tap into my expertise in a fractional part time / contract / project based capacity.Based in Pefferlaw Ontario, I specialize in driving new business development, CRM management, data hygiene, creating impactful content, driving sales campaigns, expanding businesses into new markets, and delivering results.My Core Areas of Expertise Include:Business Development:Market research and expansion, creation of qualified prospective contact / company lists, drive brand awareness through outreach campaigns, product and event promotion. CRM Management & Improvement:CRM audit, CRM data hygiene clean, structure outreach campaigns, schedule & automate, sourcing, lead generation.Content Creation & Marketing:Social media page & content creation, monitor analytics and lead generation, manage social content calendar and schedule content release. Examples of content include banners, images, flyers, newsletters, articles, documents, and more.Software that I can navigate include: Salesforce, HubSpot, MailChimp, Canva, Excel, QuickBooks, Microsoft365, ZoomInfo and more! If you're a small business owner with a list of areas you'd like to focus on to strengthen your brand presence in 2025, I offer tailored solutions with a project based approach, designed to support your growth—and help you continue thriving as your business evolves.Fractional solutions at a fraction of the cost.

Delivering agile and seamless talent solutions to the Finance, Legal, and Accounting sectors.We take the time to understand your brand, vision, and values, then connect you with a dedicated expert who becomes a true extension of your team. This ensures you get the right talent to drive your organization forward—without compromising your budget.Modern businesses need a flexible, efficient and cost-effective recruitment solution; one that can adapt to ever changing market conditions and offers both short and long term value. Empowering internal recruiters and HR professionals to make a set number of hires at a fixed fee. Let's put the days of outrageous placement fees behind you. Schedule a quick 15 minute chat with me via Linkedin message or email at melissa.b@destinationone.ca.https://destinationone.ca/legal/

2020 Seed Labs Inc. is a world leader in seed quality testing and specialized research and development, built on a vision to help Canadian and International agricultural players set a standard for innovation and productivity.Services offered include:Testing Services, Molecular Diagnostics, Crop Inspection, Seed Import & ExportAgronomy Services, Research & Development, Training & Consulting, Greenhouse, SpornadoAs a Sales & Marketing Partner to 2020 Seed Labs Inc I have partnered with the team to provide a range of Business Development, Content Creation and Marketing services to help drive brand awareness across leaders in Agriculture and Food in Canada.

As a Director of National Accounts I was responsible for fostering new relationships at both a regional and national level with employers in Manufacturing, Automotive, Food & Beverage and Agribusiness across North America. Responsibilities:• Drive business growth by prospecting new opportunities and building a strong sales pipeline within my core areas of expertise.• Lead generation and follow up on leads utilizing CRM and Social platforms.• Demand generation through the utilization of marketing pieces in outreach campaigns, and social platforms providing education-focused resources in times when prospective employers are not hiring to maintain engagement throughout the sales life cycle.• Execute strategic outreach to expand into emerging markets and client sectors.• Contract negotiation of rates and terms.• Collaborate with internal teams to ensure seamless service delivery and client satisfaction.• Stay up-to-date with market trends and competitors to identify new business opportunities and stay competitive.• Content creation through the utilization of Canva, creating compelling content that drives engagement and generates leads.

In my role at Regional Sales Manager with TalentWorld, I oversaw both clients and business development in the York, Simcoe and Durham Regions providing employers with Staffing and Recruitment Solutions.Generate new sales through business development and maintain inactive accounts.Share market trends and insights from our Recruitment Marketing team.Achieving a set target of KPI metrics week over week.Collaborating with Branch Manager on large accounts.Delivering Annual Business Reviews and looking for opportunities to grow the business.Cold calling, moving qualified companies through the pipeline.Generation and negotiation of temporary and direct hire contracts.Collaborate with strong talent profiles to help make connections with employers.Discovery calls, and thorough onboarding of customer requirements.Collaborating with Recruiters on openings and transfer of information, client communications.Utilization of Mindscope ATS & Bullhorn.

As a Business Development Specialist, I was responsible for overseeing existing and prospective business development across North America and presenting a portfolio of digital and print Branding Solutions.Targeted prospecting of new business across North America in various Agribusiness sectors.Coordinating the activities of 3 Interns and leadership to achieve sales and data hygeine goalsUtilize Salesforce Lightning as a CRM system with the ability to create reports, targeted lists and dashboards to support driving the business forward and analyzing historical business. Develop and follow through with a regionally focused business plan.Account management of existing and inactive accounts, looking for areas to grow within the account.Cold calling, developing prospect lists, targeting S/M/L size companies with single or multi location.Delivering presentations on our solutions, and the Compensation Benchmarking Review.Providing virtual onboarding support, sales training, creation of call scripts and email templates for the portfolio of HR Resources. Clients that I have worked with include Cargill, Bayer Crop Science, Federated Co-operatives, Lakeland College, SAMA, FP Genetics, Immigration Care, The Lamb Co, Lassonde, Conestoga Meats.

As a Business Development Representative, I operated a 360degree Industrial Manufacturing desk where I was responsible for managing a book of Customer and Dormant accounts, and prospecting new business in the Guelph and surrounding areas. In 2015 and 2016 I was a member of the Presidents Club and in 2016 I was awarded the Best Ambassador of Sales award for the Central Ontario region. Meeting face to face with employers and touring worksites.Providing employers with Salary Data and other Randstad HR InsightsOnboarding of job opportunities from existing and new employers.Recruitment, interviewing, skills testing, and background checks.Placing employees in workplace after verifying it is a safe workplace. Submitting payroll weekly and handling payroll discrepancies.Worked with employers such as, Tim Hortons Distribution, Hammond Mfg, Trimaster, Owens Corning.

As the Store Manager for the Stone Road Mall location in Guelph I was responsible for overseeing daily store operations and achieving budget and KPI targets with a team of 12 Sales Associates. In this role I also assisted with the onboarding and training of new Store Managers, Assistant Managers and Sales Associates. Recruiting, interviewing, hiring and training. Scheduling and budgeting. Inventory control and merchandising. Payroll and handling payroll discrepancies.In 2014 I was awarded the Top Sales award for 5 years of consistent store sales increases.

As the Store Manager for the Port Stanley location, I was responsible for all store operations, including inventory and ordering of food products with a team of 8 Customer Service Reps and Cooks.

As the Team Lead with PQT I oversaw a large quality control project with 50 employees at Presstran, a Magna company in St. Thomas. We specialized in third party parts containment, automotive manufacturing, the sorting and inspection of steel stamped and robotic welded automotive parts. In 2003 I was quickly promoted from Inspector to Shift Lead.In September 2005 I was promoted to Team Lead.Oversaw changes in staffing based on customer demands.Recruiting, interviewing, onboarding and developing inspectors.Scheduling, payroll, and handling payroll discrepancies. Development and regular training of quality inspection processes.