Melissa B.

Melissa B. Email and Phone Number

Director of Marketing at PharmaCann Inc | Marketing Leader | Brand & Product | pharmacann.com/brands @ Children's Specialized ABA
New Jersey, United States
Melissa B.'s Location
Chicago, Illinois, United States, United States
Melissa B.'s Contact Details

Melissa B. personal email

n/a

Melissa B. phone numbers

About Melissa B.

As the Director of Marketing at PharmaCann Inc, one of the largest privately owned vertically integrated cannabis companies in the US, I lead a team of marketing professionals and oversee the strategy, execution, and performance of all brand marketing initiatives across multiple channels and platforms. My mission is to build and grow the PharmaCann house of brands, products, and customer base in a highly competitive and regulated industry.With over 10 years of experience in retail and e-commerce marketing, I have a proven track record of delivering innovative and effective campaigns that drive revenue, loyalty, and awareness. I have successfully launched and managed several new product lines, including infused pre-rolls, edibles, topicals, and vapes, and increased the market share and profitability of existing products. I have also leveraged my skills in digital marketing, media buying, design, and packaging to optimize the online presence and visibility of PharmaCann on various platforms. Previous to PharmaCann, I led marketing initiatives for a top CPG indie skincare brand, with revenue streams coming from platforms including Amazon, Shopify, and Instagram/Facebook Shop. Additionally, I am currently pursuing my MBA at West Virginia University, where I am enhancing my knowledge and skills in business administration, finance, and leadership.

Melissa B.'s Current Company Details
Children's Specialized ABA

Children'S Specialized Aba

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Director of Marketing at PharmaCann Inc | Marketing Leader | Brand & Product | pharmacann.com/brands
New Jersey, United States
Employees:
169
Melissa B. Work Experience Details
  • Children'S Specialized Aba
    Children'S Specialized Aba
    New Jersey, United States
  • Pharmacann Inc
    Director Of Marketing
    Pharmacann Inc Jan 2023 - Present
    Chicago, Illinois, Us
  • Pharmacann Inc
    Marketing Manager
    Pharmacann Inc Jun 2021 - Jan 2023
    Chicago, Illinois, Us
  • Pharmacann Inc
    Freelance Marketing Consultant
    Pharmacann Inc Apr 2021 - Jun 2021
    Chicago, Illinois, Us
  • New World Natural Brands
    Brand Manager
    New World Natural Brands Jan 2021 - Jun 2021
    Chicago, Il, Us
  • New World Natural Brands
    Assistant Brand Manager
    New World Natural Brands Sep 2019 - Mar 2021
    Chicago, Il, Us
    -Assist Brand VP across all verticals from P&L to NPD and Marketing - Focus closely on all marketing tactics from design to delivery -Responsible for analyzing marketing trends, identifying where brands are succeeding, finding white space, and identifying suppliers with innovative capabilities-Assist with New Product Development ideation, creation, sourcing, and timelines -Create and implement all marketing strategies, content creation, competitive research, and advertising campaigns -Partner closely with and assist overseeing demand planning, financials, operations, sales, e-commerce, and amazon team for streamlined business strategies
  • New World Natural Brands
    Digital Marketing Coordinator
    New World Natural Brands Jun 2018 - Sep 2019
    Chicago, Il, Us
    • Managed and optimized digital media efforts across native ads, search,display, social and video. Analyzing this performance data highlightedcampaign success and identified areas for further optimization and testingacross the platforms. This resulted in increasing impressions as well as ROA’s of3.4 on most campaigns.•Led design team in developing all campaigns, social assets, video,photography and internal marketing needs for retail. Updated designstrategies and themed campaigns increased website traffic by 10%.•Strategized and led new product launches both on Amazon and direct toconsumer website through email marketing and messenger marketingresulting in promotion to Assistant Brand Manager.
  • Boutique Greek
    Client Relations Manager
    Boutique Greek Mar 2016 - Mar 2018
    Spearhead development of business operations to capture new clients, achieve maximum performance, and attain profit outcomes. Coordinate sales and marketing strategies, and design and launch social media on multiple platforms to expose brand to new clients. Promote new product releases and promotions, serving as key point of contact between company and national client base. In charge of development of human resources to support company growth, and building pop-up shops while traveling on company behalf to mine business opportunities.
  • Boutique Greek
    Sales & Marketing Specialist
    Boutique Greek May 2014 - Mar 2016
    Coordinated delivery of bulk and single sales with multiple customer accounts, implementing strategies to meet company performance targets. Guided new business development from initial contact with client to transaction close. Served as liaison with key stakeholders, production team, and company director. Supported accounts receivable and sales tracking functions.
  • Boutique Greek
    Marketing Intern
    Boutique Greek Jan 2014 - May 2014
    Provided high levels of administrative, business, and operations support. Updated company website blog, and shaped content for Tumbler and Pinterest pages. Traveled on behalf of company as team member for national conferences and trunk shows.
  • Marriott Hotels
    Spa Receptionist
    Marriott Hotels May 2012 - Dec 2013
    Bethesda, Maryland, Us

Melissa B. Skills

Microsoft Office Customer Service Social Media Marketing Leadership Time Management Public Speaking Sales Management Social Media Marketing Microsoft Word Marketing Strategy Advertising Marketing Communications Powerpoint Customer Satisfaction Social Networking Microsoft Excel Microsoft Powerpoint Facebook Research

Melissa B. Education Details

  • Florida Southern College
    Florida Southern College
    And Applied Communication

Frequently Asked Questions about Melissa B.

What company does Melissa B. work for?

Melissa B. works for Children's Specialized Aba

What is Melissa B.'s role at the current company?

Melissa B.'s current role is Director of Marketing at PharmaCann Inc | Marketing Leader | Brand & Product | pharmacann.com/brands.

What is Melissa B.'s email address?

Melissa B.'s email address is me****@****eek.com

What is Melissa B.'s direct phone number?

Melissa B.'s direct phone number is +186381*****

What schools did Melissa B. attend?

Melissa B. attended Florida Southern College.

What are some of Melissa B.'s interests?

Melissa B. has interest in Civil Rights And Social Action, Children, Politics, Health.

What skills is Melissa B. known for?

Melissa B. has skills like Microsoft Office, Customer Service, Social Media, Marketing, Leadership, Time Management, Public Speaking, Sales, Management, Social Media Marketing, Microsoft Word, Marketing Strategy.

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