Melissa Bundy Email & Phone Number

Remote

- Create and execute marketing plans - Develop keyword rich content in strategic topic areas to simultaneously establish thought leadership and support SEO- Create effective campaigns for lead generation and event promotion- Work closely with graphic artists and writers to develop compelling promotional campaigns and materials- Manage social media presence to build awareness and excitement about the work of our subject matter experts and our events- Consistently grow social… Show more - Create and execute marketing plans - Develop keyword rich content in strategic topic areas to simultaneously establish thought leadership and support SEO- Create effective campaigns for lead generation and event promotion- Work closely with graphic artists and writers to develop compelling promotional campaigns and materials- Manage social media presence to build awareness and excitement about the work of our subject matter experts and our events- Consistently grow social media followers organically through compelling posts and content in an very niche market- Project manage all marketing projects resulting in high-quality deliverables that are on time and on budget- Provide communications support on key client projects such as the FHIR at Scale Taskforce (FAST) among others Show less

Remote

Conduct strategic planning, tactical execution, development of content strategy and other marketing support functions in short and long-term contract engagements. Project examples include• Lead Marketing Department for health IT consulting firm• Serve as Account Manager and Consultant for a specialized communications firm. • Managed Facebook campaign for non-profit healthcare organization growing ‘likes’ to over 2000 in the span of two months exceeding the number of… Show more Conduct strategic planning, tactical execution, development of content strategy and other marketing support functions in short and long-term contract engagements. Project examples include• Lead Marketing Department for health IT consulting firm• Serve as Account Manager and Consultant for a specialized communications firm. • Managed Facebook campaign for non-profit healthcare organization growing ‘likes’ to over 2000 in the span of two months exceeding the number of ‘likes’ and overall activity level of the main non-profit’s Facebook page• Performed community outreach to obtain testimonials, maintain positive interactions and address negative experiences to improve public perception and build a more transparent relationship between the client and their community • Launched new branding for a local music studio specializing in post-production music for film • Managed brand refresh for Health IT Consulting firm including all supporting collateral• Executed and monitored client customer engagement on social media and advised clients on overall social media strategy• Developed marketing plans for several clients across various industries by performing research, working collaboratively with the client to set objectives, develop strategies and identify the most effective tactics and messaging to utilize to meet the objectives • Retained as Director of Account Services for VitaminD Creative from December 2011 to February 2013 to manage client services, projects and organically grow business Show less

Richmond, Virginia Area

I served as main contact for senior living property clients. I was responsible for creating and managing marketing budgets and successfully executing marketing projects to on-time and on-budget completion. This required skillfully coordinating and collaborating across multiple departments and the client.

Remote

Manage marketing and communications activities for Lantana. Successfully led rebranding of the corporate Lantana brand and pulling it through to all collateral, templates and tactics. - Make strategic recommendations- Led successful re-design and launch of Lantana website- Manage all social media accounts for Lantana including Twitter, & LinkedIn - Manage development of marketing materials including web copy, collateral, and email campaigns - Coordinate trade show exhibits &… Show more Manage marketing and communications activities for Lantana. Successfully led rebranding of the corporate Lantana brand and pulling it through to all collateral, templates and tactics. - Make strategic recommendations- Led successful re-design and launch of Lantana website- Manage all social media accounts for Lantana including Twitter, & LinkedIn - Manage development of marketing materials including web copy, collateral, and email campaigns - Coordinate trade show exhibits & attendance Show less

Greater Atlanta Area

Manage all marketing activities for CareLike stakeholders who include Health IT, insurance, employee assistance programs, patient advocates, long-term care and post-hospital discharge services. • Make strategic recommendations for senior management review and approval• Manage all social media accounts for CareLike including Twitter, Facebook, & LinkedIn • Write all marketing materials including web copy, ad copy, collateral, email campaigns & presentations• Work closely with… Show more Manage all marketing activities for CareLike stakeholders who include Health IT, insurance, employee assistance programs, patient advocates, long-term care and post-hospital discharge services. • Make strategic recommendations for senior management review and approval• Manage all social media accounts for CareLike including Twitter, Facebook, & LinkedIn • Write all marketing materials including web copy, ad copy, collateral, email campaigns & presentations• Work closely with creative staff for lay out and provide light design support• Coordinate trade show exhibits & attendance• Manage relationship & budget with Advertising AgencyAbout CareLikeCareLike LLC, is a data and technology services company that generates detailed information on more than 25 categories and 240,000 healthcare service providers. The data helps consumers and professionals make informed decisions about care and support options in their local communities. The healthcare catergories include services such as elderly care, alzheimer’s patient care, transitional care, diabetes care and many others. CareLike makes this information available to clients through branded websites, API access for integration to their private systems and to the public through a website search tool. The CareLike database serves as a comprehensive provider search solution for health plans, call centers, patient advocacy groups, employee assistance programs and consumer information publishers. Show less

Atlanta, Ga

Contractor with CDC primarily acting as the Project and Communications Manager for Centers for Disease Control project STRYVE Online overseeing development of the website, collaborative workspace, content and evaluation efforts.

Developed, built and managed client relationships, created strategic plans, gathered customer requirements and communicated objectives to members of the internal creative teams. Led account team and mentored junior and mid-level account management staff. • Articulated customer perspectives to clients and creative team using research (quantitative and qualitative), media reports, one on one interactions.• Tracked available analytics (web hits, click-thru, sales numbers, etc)•… Show more Developed, built and managed client relationships, created strategic plans, gathered customer requirements and communicated objectives to members of the internal creative teams. Led account team and mentored junior and mid-level account management staff. • Articulated customer perspectives to clients and creative team using research (quantitative and qualitative), media reports, one on one interactions.• Tracked available analytics (web hits, click-thru, sales numbers, etc)• Generated Points of Views to help clients respond to changing consumer practices and views.• Guided creative process, provided creative team with customer insights and motivation and acted as final sign off on all creative.• Spearheaded the growth of the Stiefel client and organically grew business by adding two new brands in 2006• Delivered all projects on time and within budget. Show less

Developed strategic plans for pediatric products including the brand lifecycle planning, developing sales contests and training the sales team. • Successfully drove sales growth and achieved objectives for both assigned products.• Managed the launch of two new product reformulations and achieved more than 50% cannibalization of prior products within 4 months. • Developed and presented new strategies and messaging to 100+ person sales team at bi-annual sales meetings.

In my role as a Communications and Merchandising Manager I acted as the Relationship Manager and Writer for various "host" websites in order to develop successful e-commerce initiatives. I also wrote and supported the development of holiday-themed content packages for distribution to multiple host websites. I worked with Nexchange until the company dissolved due to lack of venture capital.

B.A., English

Activities and Societies: Kappa Delta

Education record