Award -winning digital marketing & customer experience strategist with over 25 years of experience building high-performance teams that leverage data-driven insights to identify areas of opportunity, leading to the development of innovative solutions that bring organizational change, accelerate revenue and offer operational efficiencies.💡𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞- Spearheaded customer acquisition strategies for 1,050+ storage properties at NSA Storage, helping to grow revenue from $330M to $790M in 5 years at NSA Storage- Led complete overhaul of call center operations at NSA Storage, resulting in 45% of inbound calls handled via automations, saving $1.5M annually- Implemented offshore call center agent strategy at NSA Storage, reducing personnel costs by 40% and saving $1M in 2024- Launched online rental system in 2020, achieving 34% of all rentals completed and signed online by 2024- Increased web conversion rate by 172% and decreased cost per acquisition by over 12% Extra Space Storage at the point it was 1,500+ properties📌𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐅𝐨𝐜𝐮𝐬My current focus centers on spearheading digital & customer experience transformation efforts by leveraging analytics-driven insights and making data informed decisions at every touch point of the customer journey. I'm passionate about leveraging data science and AI to optimize performance across all marketing functions & channels with a strong commitment to marketing automation and personalization. While I have a continuous improvement mindset in the omni-channel work I lead, I am also deeply committed to building the right team, drawing out and nurturing their potential. Some of the most rewarding moments in my career have been to mentor and uplift employees, and watch them grow!🤝𝐋𝐞𝐭'𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭I'm always eager to connect with fellow professionals who are passionate about driving customer experience and digital transformation, leveraging technology to enhance customer acquisitions performance. Whether you're seeking insights on data-driven marketing strategies and customer acquisition or want to discuss innovative approaches in omnichannel marketing and CX optimization, I'd be delighted to engage in a conversation and share experiences.