Melissa Burdon Cameron Email & Phone Number

Englewood, Co, Us

Greenwood Village, Colorado, Us

SVP of Customer Acquisitions (Jan 2022 -Mar 2024)VP of Customer Acquisitions (Feb 2021 - Dec 2021)VP of Marketing (Nov 2018 – Jan 2021)Led expert teams in executing comprehensive customer acquisition strategies across diverse channels and functions (Marketing, Web, Call Center, Data Warehouse, Software Engineering), driving significant growth and operational efficiency.Key Achievements:- Spearheaded customer acquisition strategies for 1,050+ storage properties, overseeing 11 complex acquisitions and contributing to company revenue growth from $330M in 2018 to $790M in 2023.- Revolutionized call center operations, implementing automations that handle 45% of inbound calls (saving $1.5M annually) and an offshore strategy reducing personnel costs by 40% (saving $1M in 2024).- Rebuilt ADA-compliant web platform and consolidated 12 websites, increasing web conversion rate by 30% YoY, improving organic search rankings, and enhancing paid marketing performance.- Launched online rental system, achieving 34% of all rentals completed online by 2024, with a 10% increase in conversion rates from reservation to lease signing.- Grew marketing budget from $5M (2019) to $20M (2024). Led Paid Marketing team to improve impression share by 40%, implementing machine learning and automated scripts for efficient campaign management.- Oversaw development of middleware custom platform and data warehouse solutions, enhancing efficiency and data-driven decision-making across customer acquisition activities.

Greater Miami Area, Fl, Us

As a consultant, I partnered with diverse clients to drive digital transformation and enhance customer experiences:- Identified strategic opportunities across industries, executing digital strategies that significantly boosted performance and CX.- Provided expert guidance on digital marketing optimization, leveraging data-driven insights to improve ROI and customer engagement.- Explored varied business challenges, gaining cross-industry expertise that proved invaluable in subsequent leadership roles.

Salt Lake City, Ut, Us

Director of Marketing Optimization & CX (Jan 2013 – Dec 2016)Led digital transformation and customer experience initiatives for this $1B self-storage leader, driving significant growth and efficiency:- Spearheaded digital strategies that increased web conversion rate by 172% and decreased cost per acquisition by 12% over 5 years.- Launched mobile-responsive website, boosting mobile-driven rentals by 23%. Implemented click-to-chat, improving web conversions by 130% post-optimization.- Orchestrated company-wide CX transformation, enhancing all customer touchpoints and implementing customer-focused hiring practices.- Managed substantial paid media budgets, leveraging advanced ML models for spend optimization and rental growth.- Implemented data-driven personalization across channels, consistently exceeding ROI targets.- Pioneered A/B testing to challenge business norms: removed $10 reservation fee (8% rental increase) and introduced overbooking to break occupancy ceiling.- Mentored high-performing digital teams, fostering innovation across paid/organic search, web optimization, and email/SMS campaigns.

Delivered data-driven strategies to optimize customer journeys and drive measurable results across diverse industries:- Implemented comprehensive marketing strategies spanning paid/organic search, social media, email/SMS, and web optimization.- Leveraged advanced analytics to identify high-impact opportunities, conducting A/B and multivariate tests for continuous improvement.- Designed mobile-optimized experiences using customer personas and wireframing techniques.Key Client Successes:- DealsDirect.com.au: Increased transaction completion rate by 3.59%, generating $2.7M additional annual revenue through shopping cart optimization.- Extra Space Storage: Implemented 24+ conversion-lifting opportunities, including click-to-chat (8% conversion increase), leading to creation of Director role.

Brooklyn, Ny, Us

Sr. Digital Marketing Consultant (Sept 2005 - Dec 2008)Led high-performance teams at this pioneering digital agency, delivering strategic solutions for Fortune 500 companies and driving significant growth:- Spearheaded consulting teams, providing cutting-edge digital marketing strategies for clients including HP, The Weather Network, and Wachovia.- Grew agency's client base and revenue through effective relationship management, needs analysis, and new business pitches.- Implemented innovative persuasion architecture techniques, creating MBTI personas to enhance client targeting and marketing effectiveness.- Deployed advanced analytics systems, identifying high-impact optimization opportunities that consistently improved client conversion rates.- Progressed from Sr. Consultant to VP, developing frameworks for conversion rate optimization that became agency standards.

Tasked with identifying key areas of opportunity to improve search engine rankings for this rapidly growing online music / karaoke community ecommerce site.• Drove organic search engine placement through linking strategy, keyword research and contentdevelopment. Managed basic technical SEO elements on site.• Developed and administered customer research surveys.• Leveraged the embedded karaoke app to develop a successful affiliate marketing program.