Melissa Buzan Email & Phone Number

Calgary, Ab, Ca

Calgary, Ab, Ca

Calgary, Alberta, Canada

- Drive Vivo's vision, mission, and values through strategic brand management.- Execute marketing and communication initiatives to boost the value of Vivo's offerings and innovation projects.- Maintain brand consistency in line with Vivo's value proposition.- Design marketing materials and provide internal branding training.- Partner with external agencies for goal achievement.- Elevate engagement through effective messaging for customers and the community.- Manage internal and external communications on diverse channels.- Monitor industry trends and signals for strategic alignment.- Implement and optimize campaigns aligned with organizational goals.- Develop and execute content strategies, including branding documents, videos, and web pages.- Cultivate user-generated content for broader reach.- Promote changes in processes, programs, and initiatives to specific audiences.- Represent Vivo at facility and community events.- Successfully planned and executed a grand reopening event, assisting with all aspects from logistics to marketing.- Revamped Vivo's visual identity by creating a new brand colour palette in alignment with the organization's evolving mission and values.- Effectively manage challenging member interactions, ensuring their satisfaction and continued engagement with Vivo.- Represent Vivo in media appearances, including television news segments, to promote its activities, values, and mission.- Managed an internal photoshoot, producing high-quality images of Vivo's offerings.- Created an employee recruitment video to showcase the employee experience.- Assisted in a high-production video shoot of Vivo's newly renovated spaces, ensuring high-quality visual content that effectively conveyed Vivo's message.

Calgary, Alberta, Canada

- Write and edit marketing content for clients including email newsletters, social media posts, blogs, website content, and advertisements- Build visual branding from start to finish including business name ideation, brand research, primary and secondary logo designs, typography and palette selection, mission statements, and slogan brainstorming- Design custom graphics and various forms of marketing material, such as posters, business cards, online ads, social media content, brochures, business proposals, informational packages, and catalogues- Design websites using Squarespace, WordPress and Wix for various businesses across Canada- Fully manage social media, online giveaways, newsletters, and online event marketing for various clients- Produce client videos, including educational courses, YouTube content, Instagram stories and reels, gifs, website videos, and advertisements

- Plan and execute several successful marketing campaigns across North America, resulting in corporate partnerships and sales of tiny homes- Write and design marketing graphics and documents for all divisions- Build and manage multiple company websites using Wordpress and Wix- Answer inquiries and provide customer service to potential customers- Supervise and train marketing staff and a summer intern- Conduct site visits of active projects, reporting directly to the CEO- Photograph and document progress of working projects

British Columbia, Canada

- Completed hands-on projects include: Audio production, copywriting, voice acting, marketing, event planning, graphic design, public speaking, conducting interviews, social media, promotions, video production, and more-Audio production of radio commercials, promotions and campaigns using Abode Audition. -Creative copy development of commercials, promotions and campaigns. -Content creation and announcing for daily evening show. -Representation and promotions of stations at community events.-Work directly with sales agents and clients on production of commercials and campaigns.

Worked closely with the PD and producers at The FAN 960 in Calgary. I was given the change to produce some commercials/features for Rogers which ran on major market radio stations. I also reported on a few sporting events.

Broadcasting Communications, Radio And Television Broadcasting Technology/Technician

Music Business