Works directly with General Manager to manage all activities of the property including human capital, maintenance, sales & marketing, business development, and profit/ loss controlsIn-charge of the over-all operations of the sales & marketing departmentOversee the guest services function to ensure corrective action is taken to resolve guest complaints and ensure that superior guest service is deliveredCo-authors the business plan and creates marketing model to present to ownersREVENUE & SALES FORECAST Ensures revenue targets and forecast are achieved consistentlyDevelopment of strategies and systems to maximize room revenueSet sales key performance indicators and analysis of compiled dataMARKETING COMMUNICATIONSDirects the development of interactive, direct marketing, advertising, creative, sales promotion and PR strategies.Manages branding and product development to ensure global reach and that target markets are maximized

Reports directly to the General Manager and is in-charge of the over-all operations of the sales & marketing department.Led the development and implementation of annual marketing plans that has resulted in consistent sales increases.Identified and managed the marketing organization's key external business partner relationships.Established account qualification criteria and used market research and telemarketing sources to identify priority markets and accounts; assign sales to assure coverage of all markets.Ensures enhancement of the property's image through focused promotional activities and reputable media exposure.Major Accomplishments: Consistently exceeded room revenue budget Achieved market leadership within competitive set

Managed the Corporate Sales Team composed of 7 sales people.Consistent Top Producer with a portfolio size of Php 30,000,000 which is about 20% total revenue.Provides market intelligence reports that are crucial in the formulation of effective tactical plans and strategies .

Supervised the Corporate Team to ensure achievement of targetsEffectively implemented basic sales orientation course for new account managers to shorten the learning curve Responsible for the acquisition and retention of key local and overseas accounts

CorporateManaged accounts in Laguna, Paranaque, Makati, Taguig, AlabangEffectively expanded account base by 200% Contributed 30% of corporate revenue for rooms and banquets businessAcquired and maintained key Multi-national companies

Handled corporate accounts both for socials and conferencesConceptualized and implement marketing programs to increase sales