Melissa Heller Email & Phone Number

Des Moines, Iowa, United States

• Manage end-to-end execution of marketing campaigns and initiatives to increase account and membership growth and retention across Wellmark’s lines of business, with a primary focus on Wellmark's consumer markets.• Provide strategic input into development of marketing campaigns and programs, and then manage execution of multiple integrated projects to achieve planned goals, while meeting timelines and budgets.• Partner with marketing planning and creative teams to plan marketing campaigns, and bring them to life across channels and programs. Evaluate marketing plans for schedule, scope, budgets and deliverables.• Manage vendor relationships for outsourced project components, including defining scope, managing deliverables, and facilitating information/learnings/etc., back to internal stakeholders. Work with vendors for optimal pricing and delivery.• Represent marketing on cross-functional teams to execute marketing plans, ensuring initiatives are aligned appropriately and deliver on defined goals and objectives.• Monitor marketing metrics to track success of marketing efforts. Work with team at close of campaigns to develop comprehensive reports on marketing performance.

West Des Moines, Iowa

• Developed and executed successful prospecting campaign which resulted in additional $3 million in annual customer sales.• Represent Homesteaders at national industry conferences, create atmosphere to engage current and prospective customers, coordinate collateral distribution, etc. • Develop marketing campaigns and promotional material for strategies that increase new business, brand awareness, conversion and retention via email, direct mail, social media, advertisements and other media.• Collaborate with other departments and business partners to develop campaigns and tools for advancing initiatives.• Provide content and project management support for marketing projects, including but not limited to agent-facing communications, internal communications, executive communications and customer communications.• Write content for articles, white papers, blogs and website as well as copy for national trade publications, and other collateral while providing quality assurance through proofreading, accuracy and compliance.• Plan, create and distribute monthly and quarterly company newsletters to industry professionals including, but not limited to customers, prospects and business partners.

Des Moines, Ia

• Market Holy Trinity Catholic School to prospective new families using multiple media outlets; develop programs and campaigns to retain current families; promote school culture and activities to Holy Trinity Parish. • Plan, coordinate and manage enrollment and registration for preschool through 8th grade: conduct visits for prospective families; facilitate online registration; create database of potential and current families; provide detailed records of enrollment; plan, coordinate and execute the school’s annual open house, information nights and orientations.• Prepare and edit publications for internal and external communications: design and produce forms, packets and advertisements; coordinate content for weekly e-newsletter to school families; write, edit, and format weekly parish bulletin; create Annual Report to the Community encompassing both school and parish events.• Responsible for school photography during school events and activities for use in school yearbook, advertisements, publications, website and social media.• Maintenance of parish and school website: facilitated full website design in 2012; launched and maintain Holy Trinity School's social media presence on Facebook and Twitter.• Implemented school-wide emergency notification system to communicate school-wide messages on behalf of administration; notify parents and staff of emergency closings and delays.• Created Marketing Committee to assist with school and parish marketing efforts: currently collaborating with local marketing professionals to execute parish visioning marketing plan. • Composed Summer Tuition Transfer Grant and Referral Credit Policy; created and distributed marketing materials including social media, email, direct mail and print advertising.• Facilitated implementation of Parent Ambassador program to increase retention and recruitment efforts.• Provide administrative support to the school office as well as other special projects requested by school administration.

Urbandale, Iowa

• First point of contact with current and new patients both on the phone and at front desk; ensured each patient fills out proper paperwork, receives an excellent experience and a sense of personal attention; manage doctor and patient schedules.• Managed all aspects of marketing and communication; developed marketing programs to increase new patients and collections; created and edited all communication to patients; incented staff to participate in marketing programs; performed health screenings and attended leading wellness industry seminars.• Collected financial and insurance data to ensure full and proper payment; reviewed payment options with patients; posted insurance payments, followed up on insurance denials, verified patient benefits, insurance and patient billing, transcribed medical records for doctor, ensured patient files and accounts were current, managed both insurance and patient aging A/R reports; responded in a timely manner to requests from patients and insurance companies regarding billing and records; in charge of office security in regards to HIPPA and PCI Compliance.• Created standard operating procedures for entire office as well as the Employee Policy Handbook; interviewed, hired and trained new staff; gave annual reviews and met with staff weekly.• Researched new technology and processes to increase efficiency, project management for the implementation of the technology and processes, worked with consultant companies to improve office efficiency and documentation compliance.• Troubleshoot any and all problems that arose in the office.

Des Moines, Ia

• Supervised and motivated 10 Account Executives (AE) to achieve sales goals and daily expectations while giving excellent customer service to both internal and external customers.• Responsible for implementation and evaluation in launching Customer Relationship Management program in September 2001. Ongoing project included, but not limited to: setting AE expectations, creating AE commission plan and incentives, creating offers to incent advertisers, tracking results, reporting results monthly to corporate office, evaluating and sharing feedback to enhance technology of program, retaining productive staff and consistently evaluating program to ensure best use of resources.• Created and implemented new products and sales opportunities; included writing rate requests to be approved by Vice President of Finance, wrote systems requests to order product to run and bill efficiently, created incentives for staff, motivated staff daily, tracked results and reporting outcome.• Worked with marketing department to develop consistent branding message for recruiting with The Des Moines Register.• Coordinated and executed recruitment workshop for advertisers; included marketing, design, and copywriting resources.

Des Moines, Iowa Area

Eldora, Ia