Melissa Casini Email & Phone Number

Milford, Ct, Us

San Jose, California, Us

San Jose, California, Us

• Purchased, remodeled, and leased 2 investment, multi-family properties. Managed all contract negotiations with contractors for significant renovations; creating and executing an agreed upon project timeline and budget. • Oversaw the property listing, tenant interview process, leasing negotiations and renewals, and continue to manage both properties to ensure a positive, ongoing relationship.

New York, New York, Us

• Filled a company need by leveraging my reputation and relationships with our executive team and top clients to oversee a number of new projects aimed at continuing the company’s strong growth trajectory. • Created a brand-new client advisory board that included 60 individuals from 39 of our top accounts. This board facilitated discussions between clients’ needs and our capabilities; prioritizing our projects. • Served as the point person between sales and marketing for the company’s first marketing program targeted specifically to clients to facilitate our company staying top-of-mind and generating incremental business. • Launched a webinar program, in conjunction with sales and marketing, for which our clients could invite guests. These webinars initially attracted 834 attendees that led to 126 opportunities worth $1.2MM. • Initiated a new referral program internally and externally as a vehicle of bringing new clients on board. • Designed and launched a new, formal employee onboarding program for professionals that streamlined this important step and provided great support for new hires to hit the ground running.

New York, New York, Us

• Promoted to director to first oversee our EMEA and AIPAC account managers before being appointed as the head of the North American team after these locations were segmented.• Built the team from 3 to 12 account managers and oversaw $7MM of revenue across 575 accounts. Maintained a high employee retention rate via a positive rapport and work culture. • Designed and recommended an overhaul to our sales quota and commission structure for account managers that included renewal quotas; formally recognizing a critical part of our growth.• This structure was approved by the CEO and resulted in improved client retention rates via renewals.• Secured a team quota rate of 95% inclusive of our annual renewal quota of $2.2MM and our upsell quota of $6.4MM; exceeding expectations and contributing to the company’s growth (including 28% year-over-year in 2017).

New York, New York, Us

• Promoted to first manage 80 EMEA accounts valued at $1MM. Successfully retained 85% of these clients in a very competitive market and was then asked to oversee 150 east coast U.S. accounts valued at $3MM.• Closed $500K+ in revenue in 2013 which included $250K in incremental revenue from existing clients and 10 renewed contracts per month. Consistently hit my targets during this period. • Professionally handled all escalated issues and served as the point person between our support staff and my clients. Participated on-site at key large events and remained on-call for our big accounts.

New York, New York, Us

• Transitioned to this SaaS company where I first completed an extensive 3-month training on the software, our competitors, and each department within the organization. • This training provided a solid foundation that served me well during my entire tenure at the company. • Immediately assisted the sales team, post-training, with large RFPs, virtual and live demonstrations of our product to prospective clients, and developing compelling sales collateral to drive meetings and trials.

Rocky Hill, Connecticut, Us

• Hired into this ecommerce solutions company to oversee 30 accounts and drive revenues via loyalty programs. Collaborated with marketing to routinely test banner ads and then optimize the messaging for specific campaigns.

San Francisco, California, Us

• Promoted at this SaaS media monitoring company, based on my results, to onboard, train, and manage a team of 5 account managers while continuing to oversee my own accounts.• Shared best practices and constantly guided and motivated my team through this fast-paced environment. My staff and I consistently hit our individual and team quotas and I promoted 3 direct reports during this period.

San Francisco, California, Us

• Began at this company managing a portfolio of ~150 small and medium business clients. Quickly built a connection and learned their business needs in more detail. • Reliably hit my revenue quota via upselling and cross-selling as well as my churn quota via key contract renewals.

New York, Ny, Us

• Assisted Beauty Director Felicia Milewicz and Executive Beauty Editor Mary MacLean with projects, daily tasks and product management. • Edited, fact-checked and compiled research for stories.• Developed strong interpersonal skills through communicating with various PR firms and media agencies.

Atlanta, Ga, Us

• Brand development for the Glaceau product line vitaminwater, smartwater and vitaminenergy.• Opened new accounts, gained shelf placement and maintained existing relationships with key accounts in the New York/Long Island region.• Developed new sales methodology and promotions with field marketing interns around the NYC area.