• Responsible for the e-Commerce sales channel and the Call Center assisted sales.• Responsible for budget management optimization for digital marketing, and strategy plan to deliver salesobjectives by product• Responsible for reporting, tracking and optimization for the digital funnel conversion paid media strategy• Management of media agency Havas+• Acting Marketing Manager, support on the product and content eCommerce strategy and the directed and organic media strategy.• Collab in the product digital full funnel strategy.

• Planification and optimization for affiliate campaigns to achieve sales objectives in the online assisted channel.• Insights specialist for sale campaigns improvement and point of contact with the customer (Movistar Mexico)• Responsible to manage relation, optimization and payments with Google, Facebook, and external affiliated account managers.

• Monitor Google Analytics insights and data tools to report internt clients (Content, Marketing and Sales Office) • Measurement of VOD data to identify effectiveness of transmissions.

• User behavior analyst for three different eCommerce organizations. Leveraging Google Analytics to find navigation insights and purchasing trends • Implementation, tracking and optimization for lower funnel Google Ads Campaigns

• Responsible for digital content planning and management. Oriented to create awareness in Social media and Google (SEO and inbound strategy).• User behavior analyst for digital navigation on web site and social media.• Community Manager