Melissa Catenacci Email & Phone Number

Perth, Western Australia, Australia

Key responsibilities include:- Ownership of channel strategy, brand and Customer Experience - Responsible for media strategy, planning and execution- Responsible for managing the development of insight-led above and below-the-line communications to drive brand performance through sales and portfolio optimisation- Manage and drive brand and retail strategy including core menu portfolio management, new product innovation, project management and tactical execution- Leading pricing strategy and recommendations- Overseeing all local store marketing tools, processes and activity

Perth, Western Australia, Australia

Key responsibilities include:- Development of consumer promotions strategic plan to generate marketable leads and achieve business outcomes- Development of media and creative strategy for all Seven West Media WA brands consumer promotions across a broad range of channels - Monitor and evaluate the effectiveness of marketing initiatives to measure ROI and inform future activity- Managing a wide range of stakeholders both internally and externally, including a small team- Management of consumer marketing budget, including reporting presenting results

After just over 4 years in a coordinator position, I was promoted to Senior Marketing Officer where I currently manage the jackpot games and Scratch'n'Win portfolio. Key responsibilities include:- Management of end-to-end marketing campaigns across a broad range of communication channels to achieve business outcomes- Measuring and interpreting brand and marketing metrics to determine campaign success- Management of media and creative strategy, in alignment with the entire Lotto portfolio- Managing a wide range of stakeholders both internally and externally, including a small team- Monitoring and reviewing budget expenditure and ensuring all campaigns are delivered on time and within allocated budget

In the Marketing Officer role at Lotterywest, I was responsible for:- Assisting in the management of marketing communications initiatives from briefing agencies through to evaluation across the Lotto and Scratch’n’Win portfolios- Ensuring all marketing communications are delivered on time and to budget- Working collaboratively with other business units and key external stakeholders to build support for brand marketing initiatives to achieve business outcomes- Assisting with strategy development and contributing to initiatives that help grow the Lotto and Scratch’n’Win brands across a variety of channels - Assisting with the management and planning of the brand marketing campaign calendar - Developing communications for internal and external stakeholders across a wide range of mediums - Managing and monitoring sales targets for Lotto and Scratch'n'Win products

After spending four months travelling abroad, I returned to Perth and was employed at Crown as a Marketing Coordinator. I held two positions there, one as the Marketing Coordinator for the 31 restaurants and bars at the complex, and the other in the gaming marketing team. My responsibilities at Crown Perth included:- Supporting the development and implementation of gaming and food and beverage marketing initiatives to increase revenue, patron spend and visitation- Planning and building quarterly gaming calendar with major and targeted marketing promotions - Developing extensive marketing briefs with clear communication of objectives, timelines and requirements - Monitoring and maintaining marketing budgets - Establishing and building strong relationships with key stakeholders and business units- Ensuring all initiatives adhere to legal and regulatory requirements, are approved by Legal and lodged with the DRGL - Developing promotion notes, system specifications and collateral requirements for gaming marketing initiatives

- Implemented and managed 6PR radio promotions - Wrote proposals and radio scripts for promotions and sponsorships - Wrote weekly promotions and prize briefs for announcers and producers- Worked with announcers and producers to implement and fulfill all promotional agreements- Liaised with sales representatives and agency sales teams to provide promotional components for advertising campaigns - Managed client sponsorships to ensure the agreement is fulfilled and the value determined has been delivered effectively - Updating and maintaining the Events and Sponsors and Competitions pages on the 6PR website including writing copy and uploading images and videos - Attended outside broadcasts and events to administer promotional activities - Coordinated 6PR Listener Lunches

I was employed at The Sunday Times on a six-month contract to support the Marketing and Partnerships Manager and coordinate all marketing initiatives. My duties included:- Creating, writing and implementing promotional strategies and concepts to build The Sunday Times/PerthNow brand and increase circulation- Writing creative and design briefs for promotional campaigns- Developing cost effective promotional schedules and managed budgets for sponsorships and events- Writing copy for a variety of promotions and brands including STE and ChillOut!- Building advertisements, flyers and various marketing collateral- Working with a number of business units including editorial, in-house graphic designers and agencies to build support for promotions - Liaising with clients that have existing sponsorships with The Sunday Times/PerthNow to ensure the agreement is fulfilled by both parties in an effective and cost efficient manner- Managing the Pride of Australia event for WA including ad placement, design, programs, editorial, venue, judging packs, entertainment all tasks associated with the event- Ensuring all advertising and promotional materials are submitted on time to make strict deadlines

My role at Perth Glory Football Club primarily involved assisting the Senior Manager of Communications and Brand Strategy with responsibilities including:- Maintaining the Perth Glory website- Assisting at press conferences and media events- Creating web tiles, photo galleries, graphics and email signatures- Writing and publishing website content, media releases and weekly e-newsletter- Interviewing players and personnel for website content- Assisting with media enquires and tending to media on match day - Stakeholder management including major sponsors such as Chicken Treat and QBE- Assisting with corporate and community events including Most Glorious Player Awards Night, coaching clinics and player appearances