Melissa Charles

Melissa Charles Email and Phone Number

Vice President - Marketing @ Melaleuca: The Wellness Company
Grand Rapids, MI, US
Melissa Charles's Location
Grand Rapids Metropolitan Area, United States
Melissa Charles's Contact Details

Melissa Charles personal email

n/a

Melissa Charles phone numbers

About Melissa Charles

Melissa Charles is an accomplished marketing and business leader with broad experience in brand strategy and development, innovation, and communication/PR. She has worked at Amway for over 21 years in western affiliate (North America), eastern affiliate (Japan), and corporate roles. Today, she leads Global Nutrition Marketing & Brand Management for Amway, which includes Nutrilite, the #1 vitamin, mineral, and supplement brand in the world. Throughout her career, she has been a trailblazer and storyteller – from launching Nutrilite’s first personalized microbiome program in Korea to simplifying the complicated science of phytonutrients with a “daily dose of color” and America’s first Phytonutrient report. Having worked on nearly every brand that Amway offers, her diverse experience in beauty marketing, nutrition marketing, and personal care marketing drives her holistic approach to wellbeing.

Melissa Charles's Current Company Details
Melaleuca: The Wellness Company

Melaleuca: The Wellness Company

View
Vice President - Marketing
Grand Rapids, MI, US
Website:
melaleucajobs.com
Employees:
9446
Melissa Charles Work Experience Details
  • Melaleuca: The Wellness Company
    Vice President - Marketing
    Melaleuca: The Wellness Company
    Grand Rapids, Mi, Us
    View
  • Amway
    Vice President - Global Nutrition Marketing & Brand Management
    Amway Feb 2023 - Present
    Buena Park, California, United States
    View
  • Amway
    Director - Go To Market (Gtm) Experiences (Amway North America)
    Amway Jul 2021 - Feb 2023
    Marketing Executive leading Customer Experience, Distributor Experience, and CRM.
    View
  • Amway
    Head Of Marketing - New Ventures & Innovation (Accelerators & Incubators)
    Amway Jan 2020 - Jul 2021
    Greater Grand Rapids, Michigan Area
    View
  • Amway
    Sr. Brand Manager - Nutrition Marketing (Corporate/Global Hq)
    Amway Jul 2018 - Jan 2020
    Greater Grand Rapids, Michigan Area
    View
  • Amway
    Manager - Marketing, Brand Strategy (Japan - Expat Assignment)
    Amway Jul 2016 - Jul 2018
    Tokyo, Japan
    View
  • Amway
    Brand Manager - Beauty & Personal Care Marketing (Corporate/Global Hq)
    Amway Oct 2013 - Jul 2016
    Greater Grand Rapids, Michigan Area
    Brand Restage - Led the restage of Amway’s body care category to shift from a fragmented portfolio across 6+ brands to one global brand.Domain Expansion - Developed new products to drive growth of the ARTISTRY brand via adjacent spaces.
    View
  • Amway
    Brand Manager - Beauty Marketing (North America)
    Amway Jan 2012 - Oct 2013
    Greater Grand Rapids, Michigan Area
    Brand Restage - Led the successful restage of the ARTISTRY brand in North America. The largest initiative since the brand launched, this incorporated the brand story, packaging, positioning, and new product formulations.
    View
  • Amway
    Corporate Strategist (North America)
    Amway Mar 2010 - Jan 2012
    Led affiliate Annual Operating Plan and Long Range Business Plan.Management of Special Projects to assess strategic and operational issues of interest to Amway North America. Caribbean Operations - Managed all aspects of Amway operations in the Caribbean islands. Developed & implemented turnaround plan for the region.
    View
  • Amway
    Brand Manager - Health Marketing (North America)
    Amway 2005 - Apr 2010
    Product Category Management. Responsible for marketing action plans and product category strategies.Competitive Analysis. Investigated nutrition industry information (e.g. Euromonitor), product sales (e.g. Nielsen/SPINS), and competitive product analysis (primary research) to determine opportunities for new products and line extensions.Management of Cross-Functional Teams. Designed and executed marketing plans, working with cross-functional teams from Communications, PR, R&D, Project Management, Market Research, Sales and Customer Support. Ideation/New Product Concepts. Trained in writing new product concepts, based on consumer insights, to test product viability and the strongest positioning/pricing to drive consumers to purchase. Leveraged market research to understand consumer segments, uncover consumer insights, and develop strategies to fill consumer needs.Management and Coordination of External Resources. Managed and activated Nutrilite sponsorships in partnership with outside sports agencies & advertising agencies.
    View
  • Amway
    Communications Specialist (Corporate/Global Hq)
    Amway 2003 - 2005
    Innovative New Program Development. Created campaign materials for the launch of the Optimal You Employee Wellness Program.Demonstrated Strong Presentation Skills. Led and presented at many Alticor Employee Meetings. Media Trained by Weber Shandwick. Ability to seamlessly incorporate key corporate messaging into media interviews.Strategic Communications Plans. Responsibilities included developing strategic communications plans, event planning, speech writing, and content development for a number of Alticor communications vehicles.
    View
  • Amway
    Public Relations Intern (North America)
    Amway May 2002 - 2003
    Assisted in research and product messaging for new product releases and announcements to the media.Developed content for employee communications vehicles.Conducted in-depth interviews and developed bios on all North American management.
    View
  • Newquist Chiropractic
    Public Relations Director
    Newquist Chiropractic 1999 - 2002
    Educating the public and patients about the benefits of alternative medicines, including nutritional supplementation. Developed internal communications pieces and created special events to garner media coverage.

Melissa Charles Skills

Marketing Marketing Strategy Market Research Strategic Planning Strategy Cross Functional Team Leadership Competitive Analysis Advertising Product Development Corporate Communications Market Planning Business Planning Business Strategy Creative Direction Customer Insight Leadership Change Creative Development

Melissa Charles Education Details

Frequently Asked Questions about Melissa Charles

What company does Melissa Charles work for?

Melissa Charles works for Melaleuca: The Wellness Company

What is Melissa Charles's role at the current company?

Melissa Charles's current role is Vice President - Marketing.

What is Melissa Charles's email address?

Melissa Charles's email address is me****@****way.com

What is Melissa Charles's direct phone number?

Melissa Charles's direct phone number is (616) 787*****

What schools did Melissa Charles attend?

Melissa Charles attended Grand Valley State University, Grand Valley State University, Michigan State University, East Kentwood High School.

What skills is Melissa Charles known for?

Melissa Charles has skills like Marketing, Marketing Strategy, Market Research, Strategic Planning, Strategy, Cross Functional Team Leadership, Competitive Analysis, Advertising, Product Development, Corporate Communications, Market Planning, Business Planning.

Who are Melissa Charles's colleagues?

Melissa Charles's colleagues are Cindy Patriquin, Joseph Campher Sr., Renee' Young, Azad Mahdzir, Michael Prudhomme, Juan Carlos Bellazetín, María Aguilar.

Not the Melissa Charles you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.