I am an accredited coach, and passionate about helping other small creative businesses and designer-makers thrive. I provide online and in person coaching sessions for people with the aim of helping them achieve both happiness and growth via coaching. I also offer mentoring to help businesses hone their visions and craft robust business plans, as well as supporting them with the everyday challenges they face. My accreditation was through Culture at Work Ltd and Relational Dynamics 1st Ltd.

Andrea Felice Furniture was founded by myself and Italian designer-maker Andrea Felice.At Andrea Felice, we produce high-quality bespoke furniture from our Dulwich London studio. Commissions range from unique freestanding pieces, through to truly distinctive fitted furniture such as kitchens and wardrobes. Materials and details are designed with our clients so that we can meet their exacting requirements. Whilst excellent production and project management ensures a smooth process from design to installation.Andrea Felice Furniture offers an exciting mix of traditional joinery techniques with contemporary design. Working with a wide range of materials from solid wood and veneer through to spray lacquered MDF, glass, and metal. The will to experiment with materials - together with detailed cabinetmaking and carving know-how allows us to create unique and timeless pieces. These include Andrea’s signature collection of limited edition work, and a co-collection Felice:James. Both collections can be found regularly exhibited and listed on premium global online galleries such as 1st Dibs. The company is one of few bespoke furniture companies in London able to offer both a full design service and manufacturing inside the M25. This means faster turn around, and more accurate updates for our clients.Andrea Felice also routinely collaborates with interior designers and architects. Whether it is manufacturing your own one-off designs, or working with you to meet your clients brief.

Station to Station Business Improvement District is dedicated to making West Norwood and Tulse Hill a great place to live, work and play. The purpose of the Board is to assist Directors and staff to develop the business plan, oversee its delivery, promote the BID and ensure the efficient running of the Company.

MWorks was part of McCann Worldwide. The role involved working closely with Universal McCann, McCann Erickson and other involved agencies to deliver seamless communications and promotional activity for Mastercard UK. Remit included Mastercard UK Website, Oxford St Christmas Shopping Day Event (sponsorship and promotional activity), and Priceless Cinema Promotion.

Veuve Clicquot, Cloudy Bay Wines, Penfolds, Sure for Women, and Impulse.Taking the classic Veuve Clicquot ‘Season’ online for 2007 (www.clicquot-season.co.uk). It was essential to ensure that the Clicquot Season maintained it’s luxury and audaciousness online. The website provided detailed information of events, luxury tips and places to drink & dine. eCRM, banners and sponsored emails were also produced to drive traffic to the site. The team was also responsible for the traditional printed ‘guides to the season’ and associated press advertising in high-end glossy’s.Pitched and won Cloudy Bay online workCloudy Bay is a premium New Zealand wine. www.cloudybaylocator.co.uk is the wines first UK online presence and is designed to appeal to wine and food buffs as well as help build relationships with the trade. The site was developed and launched in 2 months. It offers detailed wine information and capitalises on the wines scarcity by offering online real time booking functionality for select restaurants that stock all Cloudy Bay varietals.Impulse BTL logo device development Sure for Women – Won 2007 brand activation pitchA large amount of the teams work was on SFW over the 4 months where we were responsible for evaluation of 2006 activity, retail style guides for 2007 for both core and crystal and planning for a large scale sampling activity for crystal for 07. We also pitched and won the 2007 SFW core on-pack work.

Camelot – The National Lottery Role included planning, execution and evaluation of bespoke retailer promotions - Tesco, Infoplace and the Post Office. Evaluation planning for Tesco Dream Number coupon at till activity, which including working with Dunnhumby to ensure that all necessary reports are generated.

Wanadoo rebrand to Orange BroadbandOverseeing the rebrand of all packaging and retail launch of Orange Broadband.Bright secured the Wanadoo/Orange work due to a last minute agency switch, thus all the packaging, leaflets, and POS (over 50 items) for launch had to be turned around very quickly. This project relied heavily on my strong project management skills in overseeing the account handling and creative teams to ensure that the launch deadline was hit, and more importantly that all comms had the correct Orange look and feel. The role also included planning for the subsequent retail campaigns.

Camelot – The National LotterySuccessful pilot of centrally controlled PPOS display. The project researching new ways to combine web, SMS & display technologies in order to successfully communicate Lotto and EuroMillions jackpots in the retail environment and subsequently drive significant sales uplifts. Responsibilities included: technology scoping, management of supplier tender process & supplier procurement, drafting website & unit 'requirement spec', management of prototype development & exterior design, pilot planning, retailer selection & sell-in, regional & store selection, in depth monitoring and evaluation of the 6 month in store pilot, writing final business case and rollout strategy including financial modelling for presentation to the wider business with to successfully securing rollout funding. Business Case to gain funding for the development of a Camelot trade website. The role involved working with the Camelot Retail Comms Manager and a Camelot Business Analyst to review market intelligence, meet with key stakeholders throughout Camelot and research National Lottery Retailers (qual & quant). Evaluation of the effectiveness of this type of media for National Lottery communications, and recommendations for improvements in content on Camelot owned screens in retail, including the design of an ongoing evaluation program to test different content formats. Role also included management of content creation.Secondment to Camelot Retail Marketing department.One month spent on general Retail Marketing activitiesLaunch of Daily Play.The first 12 months of this role focused mainly on retail promotional strategy development, management of creative process and implementation of national monthly campaigns, Good Cause communications and new game launches. Liaison with ATL, media buying, media planning and design agencies.

Coca-Cola Development and management of multi award winning campaign cokeauctionRevolution Awards (Mar 2001): ‘The Revolution Award’ Overall Winner - Best Use of Digital Media; Best Integrated Marketing Campaign. ISP Awards (Apr 2001): Gold for Creative and Technical Excellence (Innovation), Gold for Digital Media and Web Loyalty, and Platinum for Digital Media Promotions.European Federation of Sales Promotion (Oct 2001) Gold – Non-alcoholic Beverages Sector.Marketing Communication Consultants Association (Feb 2002) – Winner Best use of Electronic Marketing.Coca-Cola (& News Group Newspapers)Development and management of award winning campaign music4you ISP (Apr 2002) Bronze for Consumer Loyalty.Duties for both campaigns included: mechanic development, general account direction, with focus on website & database strategy development. Overseeing the purchasing, implementation and running of e-mail management systems (eShare & eGain). Appointment and management of handling & fulfillment companies, with emphasis on the integration of all systems on and offline so that every aspect of the promotion worked synergistically. music4you also involved large amounts of redemption modelling and budget planning, negotiation of promotional insurance, as well as managing relationships with News Group Int. and their agency.

Pillsbury - Thomas Toasters on pack, POS, magazine ads; St Ivel - Sesame Street Cheese; Gerber - Libbys Organic Fruit Juice on-pack; Birds Eye Walls – DM, Cadbury - Mini Eggs (roadshows, press ads/competitions, premiums) & MTV promotion (on-pack promotion with branded merchandise prizes & MTV run concerts); Vimto - Purple Ronnie Pagers SLP Bridging the gap between client services and creative to ensure successful promotions.The role of Project Director involved, conducting brainstorms, generating promotional strategy and mechanics, writing creative briefs, managing promotional timings, controlling work flow through the Studio, advising on production techniques and materials constraints, checking artwork, films etc, sourcing product & premiums from the UK and overseas, managing the production of bespoke premiums, buying print locally & internationally, press passes (both local & abroad), buying media space, commissioning & monitoring handling houses, as well as advising on data management strategies.

Arnotts Biscuit’s, Coca-Cola, Harrah’s Sky City Casino, DB Breweries, Nestle - Maggi, Le Tan & Le Specs, Wattie Frozen Foods, J Wattie Foods, Tegel, Telecom New Zealand Ltd, Bomac Laboratories, Bestfriend Petfood, SC Johnson Wax.